APP - Mergers and acquisitions

AppLovin Corporation (NASDAQ:APP), a leading marketing platform, today announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin's software platform capabilities into the Connected TV (CTV) market. "We are excited to complete the acquisition of Wurl and provide advertisers with a seamless way to enter the rapidly growing CTV market," said Adam Foroughi, CEO and co-founder of AppLovin. "This partnership will allow us to scale our technology beyond mobile with the goal of bringing performance marketing to the CTV market and becoming the world's largest advertising ecosystem i

Unified AppLovin MAX and MoPub platform creates one of the most powerful and efficient monetization solutions available on the market $15 billion of annualized advertiser spend expected on AppLovin platform by 2023 AppLovin Corporation (NASDAQ:APP), a leading marketing software company, today announced it has completed the acquisition of Twitter, Inc.'s (NYSE:TWTR) MoPub business for $1.05 billion in cash. Combined with MoPub's core features, MAX further accelerates growth and improves efficiencies for app publishers while providing advertisers with expanded reach and market-efficient pricing. The unified platform is expected to process more than $15 billion of annualized advertiser s