Forrester Research, Inc. operates as an independent research and advisory services company in the United States and internationally. The company operates through Research, Consulting, and Events segments. Its primary subscription research product is Research, which offers clients with access to its research designed to inform their strategic decision-making. The company also provides Playbooks, a set of integrated reports and tools to tackle critical business initiatives; SiriusDecisions Research that delivers operational intelligence and fact-based insight to functional marketing, sales, and product leaders of business-to-business (B2B) organizations and their teams; and SiriusDecisions Command Center to offer performance benchmarking metrics in a self-service platform to aid sales, marketing, and product leaders in planning, uncovering new opportunities, and making business cases. In addition, it offers leadership boards that are peer groups for executives and other senior leaders at large organizations; executive programs with a trusted partner who help the executives and their teams establish and tackle their initiatives; and certification courses for leaders and their teams. Further, the company's analytics products and services include Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics, a quantitative research program; Business Technographics to provide assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for technology purchases; and FeedbackNow, a customer experience cloud solution. Additionally, it offers advisory and project consulting services; and hosts various events. The company was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.
IPO Year: 1996
Exchange: NASDAQ
Website: forrester.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 10/30/2023 | Outperform → Mkt Perform | Barrington Research |
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4 - FORRESTER RESEARCH, INC. (0001023313) (Issuer)
4 - FORRESTER RESEARCH, INC. (0001023313) (Issuer)
4 - FORRESTER RESEARCH, INC. (0001023313) (Issuer)
4 - FORRESTER RESEARCH, INC. (0001023313) (Issuer)
4 - FORRESTER RESEARCH, INC. (0001023313) (Issuer)
4 - FORRESTER RESEARCH, INC. (0001023313) (Issuer)
Barrington Research downgraded Forrester Research from Outperform to Mkt Perform
Barrington Research resumed coverage of Forrester Research with a rating of Outperform and set a new price target of $50.00 from $44.00 previously
When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty According to Forrester's (NASDAQ:FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, many companies continue to evaluate these two elements separately, missing the opportunity to unlock compounded revenue growth from improving both in tandem. By aligning these two critical dimensions, companies create a seamless, cohesive experience for customers, which fosters stronger loyalty, higher l
Transmit Security, the leading innovator of identity security, orchestration and fraud prevention, is proud to announce it has been recognized as a Leader by Forrester (NASDAQ:FORR) Research in The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2024. The Forrester Wave™ evaluated 15 of the most significant vendors based on 19 criteria, determining their rankings on current offering and strategy. Mosaic by Transmit Security, the identity platform that was evaluated, received the highest possible scores across CIAM evaluation criteria including data orchestration, scale, customer identity verification and registration, risk-based authentication, business systems integ
The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers Forrester (NASDAQ:FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify the process of buyer selection through a new interactive experience that enables clients to shortlist vendors, conduct a side-by-side comparison of their solutions, and make purchasing decisions based on specific needs, preferences, and priorities. Additional enhancements include a simplified Wave graphic as wel
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process According to Forrester's (NASDAQ:FORR) The State Of Business Buying, 2024 report, tight budgets, AI's influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. Currently, 86% of B2B purchases stall during the buying process and 81% of buyers express dissatisfaction with their chosen providers. While buyers rely heavily on self-service and autonomous interactions to make buying decisions, they also rely on providers to understand their challenges, be responsive to their
Forrester Research, Inc. (NASDAQ:FORR) today announced financial results for the third quarter ended September 30, 2024, with contract value (CV) at $315.2 million, down 5% compared with the prior year. "We continue to make strong progress with our product migration, and we are on track to exceed our target of 80% of CV on the Forrester Decisions platform by year-end. CV metrics are stable, and we are maintaining our revenue, margin, and EPS guidance for the year," said CEO and Chairman George F. Colony. "We remain focused on our go-to-market improvements and enhancements to the platform, with the goal of delivering a strong fourth quarter to set us up for improved CV performance in 2025."
The must-attend event will empower B2B marketing, sales, and product leaders to adapt to changing buyer dynamics and achieve revenue growth Forrester (NASDAQ:FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, AI's influence in buying and selling, waning trust, and preference toward self-guided interactions are forcing organizations to reevaluate how they interact with buyers and customers. Forrester predicts that as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions ($1 million or greater) wil
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We
According to Forrester's (NASDAQ:FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes. To stem the tsunami of technical debt, in 2025, tech leaders will triple the adoption of AI for IT operations (AIOps) platforms, which deliver contextually aware data to enhance human judgment, automatically remediate incidents, and improve business outcomes. While AIOps is the future, IT leaders aiming to run a high-performance IT organization will also need to invest in building the right
According to Forrester's (NASDAQ:FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from indiscriminate price shopping. Forrester's B2C marketing and CX predictions analyze the dynamics and emerging trends to watch for in the year ahead. These insights help leaders and their teams prepare for future challenges and take advantage of new opportunities to thrive in 2025. Topics include: B2C marketing; customer experience; consumer; media and advertising; and marketin
According to Forrester's (NASDAQ:FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor's website or marketplace. As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience. Forrester's B2B marketing and sales predictions analyze the dynamics and emerging trends that B2B organizations need to look out for in the year ahead. These insights help leaders and their teams prepare for f
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Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 8, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fir
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 26, 2023. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 27, 2023. The call will be available at Forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory f
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, May 4, 2023. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firm
Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. Eastern time on Thursday, February 9, 2023. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research
CAMBRIDGE, Mass., Oct. 19, 2022 /PRNewswire/ -- Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. Eastern time on Wednesday, November 2, 2022. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester ResearchForrester (NASDAQ:FORR) is one of the
CAMBRIDGE, Mass., July 20, 2022 /PRNewswire/ -- Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 28, 2022. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester ResearchForrester (NASDAQ:FORR) is one of the mo
Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester Forrester (NASDAQ:FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory Munchbach, a marketing strategy and technology expert. These additions bring Forrester's board of directors to nine members, with incumbent member Gretchen Teichgraeber retiring in May. Bob co-founded InvoiceCloud, a leading web-based provider of electronic bill presentment and payment solutions, where he and h
NEW YORK, March 1, 2024 /PRNewswire/ -- S&P Dow Jones Indices ("S&P DJI") will make the following changes to the S&P 500, S&P 100, S&P MidCap 400, and S&P SmallCap 600 indices effective prior to the open of trading on Monday, March 18, to coincide with the quarterly rebalance. The changes ensure each index is more representative of its market capitalization range. All companies being added to the S&P 500 are more representative of the large-cap market space, all companies being added to the S&P MidCap 400 are more representative of the mid-cap market space, and all companies being added to the S&P SmallCap 600 are more representative of the small-cap market space. The companies being removed
CAMBRIDGE, Mass., Dec. 19, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained double-digit contract value growth, and build a high-performing sales organization. "Nate has more than 20 years of sales experience in the research industry and is the ideal candidate to lead Forrester into its next era of growth," said George F. Colony, Forrester's chairman and chief execu
Wassenaar Brings More than 30 Years' Experience in Enterprise Software, Security, IoT and Cloud Leadership from Puppet, New Relic, VMware, and Accenture JFrog Ltd. ("JFrog") (NASDAQ:FROG), the Liquid Software company and creators of the JFrog DevOps Platform, today announced former Puppet CEO, Yvonne Wassenaar, will join its Board of Directors and its Compensation Committee. With over 30 years of experience in enterprise software, cybersecurity, and cloud-native technologies, Wassenaar brings to JFrog a wealth of industry expertise and go-to-market acceleration strategies that will help drive the company's advancement in the DevOps, security, and IoT markets. This press release features mu
CAMBRIDGE, Mass., March 15, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Warren Romine, founder and managing director of Orchard Knob Capital, LLC, to its board, effective March 15, 2022. An investment banker with more than 20 years of experience, Romine focuses on maximizing clients' corporate liquidity and investment alternatives at his current firm. "I am thrilled to welcome Warren to Forrester's board," said George F. Colony, Forrester's chairman and chief executive officer. "As we scale our company and continue to drive contract value growth, we look forward to benefiting from Warren's deep expertise in leading investment banking, finance, and M&A func
CAMBRIDGE, Mass., Aug. 4, 2021 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he will help the company accelerate its financial performance and achieve its goal of sustained double-digit contract value (CV) growth. "Chris is joining Forrester at an exciting time — our CV growth engine is accelerating, our consulting and events businesses are t