Forrester Research, Inc. operates as an independent research and advisory services company in the United States and internationally. The company operates through Research, Consulting, and Events segments. Its primary subscription research product is Research, which offers clients with access to its research designed to inform their strategic decision-making. The company also provides Playbooks, a set of integrated reports and tools to tackle critical business initiatives; SiriusDecisions Research that delivers operational intelligence and fact-based insight to functional marketing, sales, and product leaders of business-to-business (B2B) organizations and their teams; and SiriusDecisions Command Center to offer performance benchmarking metrics in a self-service platform to aid sales, marketing, and product leaders in planning, uncovering new opportunities, and making business cases. In addition, it offers leadership boards that are peer groups for executives and other senior leaders at large organizations; executive programs with a trusted partner who help the executives and their teams establish and tackle their initiatives; and certification courses for leaders and their teams. Further, the company's analytics products and services include Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics, a quantitative research program; Business Technographics to provide assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for technology purchases; and FeedbackNow, a customer experience cloud solution. Additionally, it offers advisory and project consulting services; and hosts various events. The company was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.
IPO Year: 1996
Exchange: NASDAQ
Website: forrester.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 10/30/2023 | Outperform → Mkt Perform | Barrington Research |
According to Forrester's (NASDAQ:FORR) Global Total Experience Score Rankings, 2025, while Tesla enjoys a strong brand perception among its customers, it fails to connect with potential buyers, and represents the widest perception gap across more than 400 brands evaluated across 10 industries and 13 countries. The auto manufacture achieved a customer score of 72.5 points, exceeding the industry benchmark, and even outperformed highly regarded brands like Honda, Toyota, and Volvo. However, its non-customer score of 33.3 points underscores a substantial perception gap among potential buyers, signaling a disconnect that could hinder future growth for the company, if not addressed. Furthermore
Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty According to Forrester's (NASDAQ:FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and noncustomer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Forrester's research shows that brand experience (BX) and customer experience (CX) are interconnected. To drive growth, companies need a harmonized framework that evaluates both experie
Debuted this year, the Brand Experience Index measures the interconnectedness between brand and customer experience, enabling companies to quantify their integrated impact According to Forrester's (NASDAQ:FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from, recommend, prefer, and pay a premium for brands with strong brand experience (BX) scores. Across all industries and countries, the average customer BX Index score consistently surpasses the noncustomer score, with differences ranging from 5 to 30 points. For example, in the US, Tesla earns a relatively high customer score, yet its noncustomer score ranks the lowest across all brand
CX hit an all-time low in North America, while Europe made some gains and Asia Pacific struggled According to Forrester's (NASDAQ:FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year's decline in customer experience (CX) quality — weaker employee experience, waning customer obsession, disappointing tech implementations, and economic volatility — continue to impact how consumers perceive CX quality. Furthermore, the disparity between the customer experience that brands intend to deliver and what customers actually experience is widening. Globally, only 10 "elite" brands, the top 5% of brands in the CX Index for each country — Banca Med
CIBC and a senior leader from AT&T to be honored at CX Summit North America for exemplifying customer obsession Forrester (NASDAQ:FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has been named the winner of this year's Customer-Obsessed Leadership Award. These awards recognize organizations and senior leaders, respectively, who prioritize customers in their leadership, strategy, and operations to drive successful business outcomes. Award recipients will be honored at CX Summit North America, being held in Nashville, Tennessee, and
Forrester Research, Inc. (NASDAQ:FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. "We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline in revenue," said CEO and Chairman George F. Colony. "However, we continue to manage our costs, generated solid cash flow in Q1, and are maintaining our 2025 guidance. "These uncertain times also present an opportunity to be on the side and by the side of our clients. Our unique research and continuous guidance model is built precisely for these moments — to help our clients optimize costs
Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — they will be racing to keep up with AI's acceleration. However, given ongoing geopolitical volatility, making the right technology investment decisions will be a key lever for business growth and competitive advantage. Forrester's (NASDAQ:FORR) research, The Top 10 Emerging Technologies In 2025, highlights new technologies that empower leaders to drive AI-led innovatio
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We empo
The award recognizes organizations that establish comprehensive security and risk strategies to both safeguard their enterprises and cultivate trust among key stakeholders Forrester (NASDAQ:FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes organizations that implement a robust security, privacy, and risk strategy that protects their enterprise against threats while fostering trust with their customers, employees, and partners. Open to private- and public-sector organizations with 1,000 or more employees globally, the award evaluates companies across the following key criteria: Providing secure, private, and resilient customer
New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions According to Forrester's (NASDAQ:FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked by unpredictability and volatility — new tariffs, trade wars, outages, cyberthreats, supply chain disruptions, and geopolitical tensions are all contributing to global market instability. As a result, business leaders may have an impulse to pause planned initiatives and spending and wait to see how things play out. Yet with no end in sight to this vol
Barrington Research downgraded Forrester Research from Outperform to Mkt Perform
Barrington Research resumed coverage of Forrester Research with a rating of Outperform and set a new price target of $50.00 from $44.00 previously
Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester Forrester (NASDAQ:FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory Munchbach, a marketing strategy and technology expert. These additions bring Forrester's board of directors to nine members, with incumbent member Gretchen Teichgraeber retiring in May. Bob co-founded InvoiceCloud, a leading web-based provider of electronic bill presentment and payment solutions, where he and h
NEW YORK, March 1, 2024 /PRNewswire/ -- S&P Dow Jones Indices ("S&P DJI") will make the following changes to the S&P 500, S&P 100, S&P MidCap 400, and S&P SmallCap 600 indices effective prior to the open of trading on Monday, March 18, to coincide with the quarterly rebalance. The changes ensure each index is more representative of its market capitalization range. All companies being added to the S&P 500 are more representative of the large-cap market space, all companies being added to the S&P MidCap 400 are more representative of the mid-cap market space, and all companies being added to the S&P SmallCap 600 are more representative of the small-cap market space. The companies being removed
CAMBRIDGE, Mass., Dec. 19, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained double-digit contract value growth, and build a high-performing sales organization. "Nate has more than 20 years of sales experience in the research industry and is the ideal candidate to lead Forrester into its next era of growth," said George F. Colony, Forrester's chairman and chief execu
Wassenaar Brings More than 30 Years' Experience in Enterprise Software, Security, IoT and Cloud Leadership from Puppet, New Relic, VMware, and Accenture JFrog Ltd. ("JFrog") (NASDAQ:FROG), the Liquid Software company and creators of the JFrog DevOps Platform, today announced former Puppet CEO, Yvonne Wassenaar, will join its Board of Directors and its Compensation Committee. With over 30 years of experience in enterprise software, cybersecurity, and cloud-native technologies, Wassenaar brings to JFrog a wealth of industry expertise and go-to-market acceleration strategies that will help drive the company's advancement in the DevOps, security, and IoT markets. This press release features mu
CAMBRIDGE, Mass., March 15, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Warren Romine, founder and managing director of Orchard Knob Capital, LLC, to its board, effective March 15, 2022. An investment banker with more than 20 years of experience, Romine focuses on maximizing clients' corporate liquidity and investment alternatives at his current firm. "I am thrilled to welcome Warren to Forrester's board," said George F. Colony, Forrester's chairman and chief executive officer. "As we scale our company and continue to drive contract value growth, we look forward to benefiting from Warren's deep expertise in leading investment banking, finance, and M&A func
CAMBRIDGE, Mass., Aug. 4, 2021 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he will help the company accelerate its financial performance and achieve its goal of sustained double-digit contract value (CV) growth. "Chris is joining Forrester at an exciting time — our CV growth engine is accelerating, our consulting and events businesses are t
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Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We empo
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 8, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fir
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 26, 2023. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 27, 2023. The call will be available at Forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory f
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, May 4, 2023. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firm
Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. Eastern time on Thursday, February 9, 2023. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research
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