Forrester Research, Inc. operates as an independent research and advisory services company in the United States and internationally. The company operates through Research, Consulting, and Events segments. Its primary subscription research product is Research, which offers clients with access to its research designed to inform their strategic decision-making. The company also provides Playbooks, a set of integrated reports and tools to tackle critical business initiatives; SiriusDecisions Research that delivers operational intelligence and fact-based insight to functional marketing, sales, and product leaders of business-to-business (B2B) organizations and their teams; and SiriusDecisions Command Center to offer performance benchmarking metrics in a self-service platform to aid sales, marketing, and product leaders in planning, uncovering new opportunities, and making business cases. In addition, it offers leadership boards that are peer groups for executives and other senior leaders at large organizations; executive programs with a trusted partner who help the executives and their teams establish and tackle their initiatives; and certification courses for leaders and their teams. Further, the company's analytics products and services include Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics, a quantitative research program; Business Technographics to provide assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for technology purchases; and FeedbackNow, a customer experience cloud solution. Additionally, it offers advisory and project consulting services; and hosts various events. The company was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.
IPO Year: 1996
Exchange: NASDAQ
Website: forrester.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 10/30/2023 | Outperform → Mkt Perform | Barrington Research |
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Barrington Research downgraded Forrester Research from Outperform to Mkt Perform
Barrington Research resumed coverage of Forrester Research with a rating of Outperform and set a new price target of $50.00 from $44.00 previously
Live Leadership Updates
Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester Forrester (NASDAQ:FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory Munchbach, a marketing strategy and technology expert. These additions bring Forrester's board of directors to nine members, with incumbent member Gretchen Teichgraeber retiring in May. Bob co-founded InvoiceCloud, a leading web-based provider of electronic bill presentment and payment solutions, where he and h
NEW YORK, March 1, 2024 /PRNewswire/ -- S&P Dow Jones Indices ("S&P DJI") will make the following changes to the S&P 500, S&P 100, S&P MidCap 400, and S&P SmallCap 600 indices effective prior to the open of trading on Monday, March 18, to coincide with the quarterly rebalance. The changes ensure each index is more representative of its market capitalization range. All companies being added to the S&P 500 are more representative of the large-cap market space, all companies being added to the S&P MidCap 400 are more representative of the mid-cap market space, and all companies being added to the S&P SmallCap 600 are more representative of the small-cap market space. The companies being removed
CAMBRIDGE, Mass., Dec. 19, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained double-digit contract value growth, and build a high-performing sales organization. "Nate has more than 20 years of sales experience in the research industry and is the ideal candidate to lead Forrester into its next era of growth," said George F. Colony, Forrester's chairman and chief execu
Wassenaar Brings More than 30 Years' Experience in Enterprise Software, Security, IoT and Cloud Leadership from Puppet, New Relic, VMware, and Accenture JFrog Ltd. ("JFrog") (NASDAQ:FROG), the Liquid Software company and creators of the JFrog DevOps Platform, today announced former Puppet CEO, Yvonne Wassenaar, will join its Board of Directors and its Compensation Committee. With over 30 years of experience in enterprise software, cybersecurity, and cloud-native technologies, Wassenaar brings to JFrog a wealth of industry expertise and go-to-market acceleration strategies that will help drive the company's advancement in the DevOps, security, and IoT markets. This press release features mu
CAMBRIDGE, Mass., March 15, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Warren Romine, founder and managing director of Orchard Knob Capital, LLC, to its board, effective March 15, 2022. An investment banker with more than 20 years of experience, Romine focuses on maximizing clients' corporate liquidity and investment alternatives at his current firm. "I am thrilled to welcome Warren to Forrester's board," said George F. Colony, Forrester's chairman and chief executive officer. "As we scale our company and continue to drive contract value growth, we look forward to benefiting from Warren's deep expertise in leading investment banking, finance, and M&A func
CAMBRIDGE, Mass., Aug. 4, 2021 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he will help the company accelerate its financial performance and achieve its goal of sustained double-digit contract value (CV) growth. "Chris is joining Forrester at an exciting time — our CV growth engine is accelerating, our consulting and events businesses are t
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Live finance-specific insights
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 30, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 31, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We empo
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 8, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fir
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 26, 2023. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 27, 2023. The call will be available at Forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory f
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Forrester Research, Inc. (NASDAQ:FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year. "Despite ongoing market uncertainty, we delivered operating margin and EPS growth this quarter," said CEO and Chairman George F. Colony. "On the heels of the two-year anniversary of our generative AI tool, Izola, we recently launched Forrester AI Access, a new self-service offering that uses our generative AI capabilities to equip clients with trusted insights and advice, enabling them to validate ideas, align on best practices, and make smarter decisions faster. We remain committed to accelera
RESTON, Va., Oct. 30, 2025 (GLOBE NEWSWIRE) -- Forrester Research, Inc., one of the most influential research and advisory firms in the world, and Carahsoft Technology Corp., the Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as Forrester's Master Government Aggregator® expanding access to Forrester's research and consulting services to Public Sector and Government organizations through Carahsoft's reseller partners and NASA Solutions for Enterprise-Wide Procurement (SEWP) V, Information Technology Enterprise Solutions – Software 2 (ITES-SW2), The Interlocal Purchasing System (TIPS), National Association of State Procurem
According to Forrester's (NASDAQ:FORR) 2026 technology and security predictions, AI will face a reckoning next year — the gap between inflated vendor promises and the value delivered to enterprises is widening, forcing a market correction to align expectations with reality. With fewer than one-third of decision-makers able to tie the value of AI to their organization's financial growth, CEOs will lean more on their CFOs to approve AI investments based on their ROI in 2026. As financial rigor slows production deployments and wipes out proofs of concept, enterprises will defer a quarter of their planned AI spend into 2027. Forrester's Predictions reports offer forward-looking insights into
According to Forrester's (NASDAQ:FORR) 2026 technology and security predictions, AI will face a reckoning next year — the gap between inflated vendor promises and the value delivered to enterprises is widening, forcing a market correction to align expectations with reality. With fewer than one-third of decision-makers able to tie the value of AI to their organization's financial growth, CEOs will lean more on their CFOs to approve AI investments based on their ROI in 2026. As financial rigor slows production deployments and wipes out proofs of concept, enterprises will defer a quarter of their planned AI spend into 2027. Forrester's Predictions reports offer forward-looking insights into
According to Forrester's (NASDAQ:FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service. The pressure to cut costs will cause companies to deploy customer-facing genAI chatbots and virtual agents prematurely — and in contexts where they're unlikely to succeed. This will erode the brand and customer experience, harming both customer acquisition and retention. As customers' expectations continue to rise and tolerance for surface-level efforts fades, trust and value will be
According to Forrester's (NASDAQ:FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate genAI into their go-to-market applications to keep up. Yet 19% of buyers using these AI applications feel less confident in their purchasing decisions due to inaccurate or unreliable information provided by genAI. The explosion of new and untested genAI functionality, combined with lagging AI user skills, will result in incidents that lead to the loss of more than $10 billion in enterprise value from declining stock prices, legal se
Forrester (NASDAQ:FORR) today announced that BNP Paribas Bank Polska has been named a 2025 recipient of its Security & Risk Enterprise Leadership Award. BNP Paribas Bank Polska will be recognized at Forrester's Security & Risk Summit, taking place in Austin, Texas, and digitally, on November 5–7, 2025. This year's Summit will empower chief information security officers and privacy and risk leaders with actionable guidance to help them master risk and lead through uncertainty. BNP Paribas Bank Polska earned Forrester's Security & Risk Enterprise Leadership Award for its customer-centric security strategy. The bank showed strong product security maturity by embedding tools in development an
The United States Department of the Navy, Takeda Pharmaceuticals, and Bank of America recognized for aligning their technology strategies to drive business growth Forrester (NASDAQ:FORR) today announced that US military department the United States Department of the Navy, pharmaceutical company Takeda Pharmaceuticals, and US banking institution Bank of America are the 2025 winners of its Technology Awards for Technology Strategy Impact, Enterprise Architecture, and Data & AI Impact, respectively, for North America. These awards, which will be presented at Technology & Innovation Summit North America, recognize organizations that boost alignment across their companies' technology strategy;
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 30, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world
According to Forrester's (NASDAQ:FORR) 2026 European Predictions, unveiled today at Forrester's Technology & Innovation Summit EMEA in London, while European firms will intensify the quest to reduce their dependence on global resources and achieve sovereignty over their technology stack and digital platforms, no European enterprise will shift entirely from US hyperscalers in 2026. Geopolitical tensions, ongoing volatility, and the impact from new legislative acts like the European Green Deal, and the rollout of the EU AI act will prohibit European enterprises from experimenting with high-risk use cases, resulting in continued reliance on U.S. hyperscalers, including AWS, Microsoft Azure,