WWE® and Mattel Extend Global Partnership
WWE (NYSE:WWE) and Mattel, Inc. (NASDAQ:MAT) today announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts.
Since 2009, Mattel and WWE have developed a wildly popular and diverse portfolio of innovative toys currently available in more than 50 global markets around the world. WWE Action Figures have ranked as the No. 1 action figure property in the U.S. and consistently holds a top ranking.
"Mattel is a true industry leader that continues to surprise and delight our fans around the world with innovative and creative WWE products that drive s
