National CineMedia Announces New Long-Term Advertising Agreement with Regal Cinemas
Reaffirms NCM as the Dominant Player in Cinema Advertising
National CineMedia, LLC ("NCM"), the largest cinema advertising network in the United States, today announced that it has entered into a new long-term Network Affiliate Transaction Agreement ("Agreement") with Regal Cinemas, Inc. ("Regal Cinemas").
"The agreement we announced today strengthens and deepens NCM's 20-year relationship with Regal Cinemas well into the future and reaffirms our position as the market leader and premier company in cinema advertising," said Tom Lesinski, CEO of NCM. "With the largest share of the young, diverse, and sought-after movie audience, NCM will deliver our impactful advertising solutions to bra
