Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, bed frames, seat cushions, and weighted blankets and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.
IPO Year: 2015
Exchange: NASDAQ
Website: purple.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 9/4/2024 | $1.75 → $1.10 | Outperform → Neutral | Wedbush |
| 3/13/2024 | $2.00 → $2.50 | Neutral → Buy | ROTH MKM |
| 11/10/2022 | $4.00 → $6.00 | Hold → Buy | Craig Hallum |
| 3/2/2022 | $5.50 → $4.50 | Underperform | BofA Securities |
| 3/2/2022 | $10.00 → $5.00 | Hold | Truist |
| 3/2/2022 | $9.00 → $6.00 | Neutral | B. Riley Securities |
| 3/2/2022 | $10.00 → $6.50 | Neutral | UBS |
| 3/2/2022 | $10.00 → $6.00 | Buy → Neutral | ROTH Capital |
| 3/2/2022 | $22.00 → $16.00 | Overweight | Keybanc |
| 12/14/2021 | $20.00 → $10.00 | Outperform | Wedbush |
Exceeded Q1 Adjusted EBITDA Target; Delivered Q1 Sales Consistent with Guidance GAAP Gross Margin of 39.4% in Q1; Adjusted Gross Margin Above 40% for Fourth Consecutive Quarter LEHI, Utah, May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the first quarter ended March 31, 2025. "Our first quarter performance reflects continued progress against our strategic priorities to stabilize and strengthen the business, and position Purple fo
Agreements meaningfully increase Purple's footprint in Mattress Firm stores nationwide and provide Purple with strategic supply support from Tempur Sherwood Bolsters Mattress Firm's position as a multi-branded retailer offering customers more choice and value, while enabling Somnigroup to participate in Purple's future success Purple secures substantial new debt financing to support expansion with Mattress Firm and continued investments in innovation and advertising LEHI, Utah, May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that it has entered into an agr
LEHI, Utah, May 2, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report first quarter 2025 financial results on Tuesday, May 6, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 800-715-9871 (domestic) or 646-307-1963 (international) with Conference ID 7609054. The conference call will also be
New DreamLayer™ Technology Provides Unparalleled Pressure Relief in Four New Rejuvenate Mattress Models SALT LAKE CITY, April 29, 2025 /PRNewswire/ -- Purple Innovation, Inc ("Purple"), (NASDAQ:PRPL) the world leader in mattress technology and inventor of GelFlex Grid®, today announced their new Rejuvenate Mattress Collection reaffirming the brand's commitment to the greatest sleep ever invented. With new, layered grid technology, this line is a breakthrough in luxury sleep performance that offers pressure relief and support that is unparalleled by conventional foam or hybrid designs.
Returned to Positive Adjusted EBITDA and Cash Flow in Fourth QuarterGAAP Gross Margin of 42.9% in Q4; Adjusted Gross Margin improved Over 810bps in Q4 Versus Last YearGenerated Incremental Liquidity with New $19.0 Million Term Loan Increase to Support Continued Investments in Innovation and Advertising LEHI, Utah, March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the fourth quarter and full year ended December 31, 2024.
Initiates Review Following Receipt of Expressions of Interest Returned to Positive Adjusted EBITDA and Positive Cash Flow Generation in Fourth Quarter 2024 and Expanded Credit Facility, Enabling Enhanced Financial Flexibility LEHI, Utah, March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that its Board of Directors (the "Board") has initiated a review of strategic alternatives for the Company, following inbound expressions of interest. The Board will consider a broad range of opportunities to maximize shareholder value, including, but not
LEHI, Utah, March 12, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report fourth quarter and full year 2024 financial results on Thursday, March 13, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 844-481-1976 (domestic) or 412-317-0642 (international). The conference call will also be avail
EL MONTE, Calif., Feb. 11, 2025 (GLOBE NEWSWIRE) -- GigaCloud Technology Inc (NASDAQ:GCT) ("GigaCloud" or the "Company"), a pioneer of global end-to-end B2B ecommerce technology solutions for large parcel merchandise, today announced a strong lineup of new suppliers joining its GigaCloud Marketplace, further solidifying its position as a trusted global B2B wholesale platform. New suppliers to the GigaCloud Marketplace include Purple Innovation Inc. (NASDAQ:PRPL), Homestyles, a brand of Flexsteel Industries Inc. (NASDAQ:FLXS), Corsicana Mattress Company, Restonic, Walker Edison, GhostBed, Simpli Home and others. These newly added suppliers have joined the GigaCloud Marketplace as new 3P se
Expects full year net revenue between $486 and $488 million and adjusted EBITDA between $(23) and $(21) million Expects positive cash flow and adjusted EBITDA in the fourth quarter LEHI, Utah, Jan. 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today provided a business update, revising its revenue and EBITDA outlook for the full year of 2024. "We continued to navigate a challenging macro environment through the end of 2024. Ahead of our presentation at the IC
Restructuring Initiatives are On Track and Delivering Significant Margin Improvement GAAP Gross Margin of 29.7%; Adjusted Gross Margin Improved 340bps versus Last Year to 40.5% Adjusted EBITDA Loss Narrowed Notably to $(6.4) Million versus $(16.3) Million Last Year LEHI, Utah, Nov. 4, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the third quarter ended September 30, 2024. "While our third quarter revenue was challenged, we are encour
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Exceeded Q1 Adjusted EBITDA Target; Delivered Q1 Sales Consistent with Guidance GAAP Gross Margin of 39.4% in Q1; Adjusted Gross Margin Above 40% for Fourth Consecutive Quarter LEHI, Utah, May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the first quarter ended March 31, 2025. "Our first quarter performance reflects continued progress against our strategic priorities to stabilize and strengthen the business, and position Purple fo
LEHI, Utah, May 2, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report first quarter 2025 financial results on Tuesday, May 6, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 800-715-9871 (domestic) or 646-307-1963 (international) with Conference ID 7609054. The conference call will also be
Returned to Positive Adjusted EBITDA and Cash Flow in Fourth QuarterGAAP Gross Margin of 42.9% in Q4; Adjusted Gross Margin improved Over 810bps in Q4 Versus Last YearGenerated Incremental Liquidity with New $19.0 Million Term Loan Increase to Support Continued Investments in Innovation and Advertising LEHI, Utah, March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the fourth quarter and full year ended December 31, 2024.
LEHI, Utah, March 12, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report fourth quarter and full year 2024 financial results on Thursday, March 13, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 844-481-1976 (domestic) or 412-317-0642 (international). The conference call will also be avail
LEHI, Utah, Oct. 28, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report third quarter 2024 financial results on Monday, November 4, 2024 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 844-481-1976 (domestic) or 412-317-0642 (international). The conference call will also be available to interest
LEHI, Utah, July 25, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," will report second quarter 2024 financial results on Monday, August 5, 2024, at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial (844) 825-9789 (domestic) or (412) 317-5180 (international). The conference call will also be available to inte
LEHI, Utah, April 30, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," will report first quarter 2024 financial results on Tuesday, May 7, 2024, at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial (888) 396-8049 (domestic) or (416) 764-8646 (international). The conference call will also be available to intere
LEHI, Utah, Feb. 27, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," will report fourth quarter and full year 2023 financial results on Tuesday, March 12, 2024, at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial (844) 825-9789 (domestic) or (412) 317-5180 (international). The conference call will also be a
LEHI, Utah, Aug. 2, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," will report second quarter 2023 financial results on Wednesday, August 9, 2023, at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial (844) 825-9789 (domestic) or (412) 317-5180 (international). The conference call will also be available to i
LEHI, Utah, May 2, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," will report first quarter 2023 financial results on Wednesday, May 10, 2023, at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial (844) 825-9789 (domestic) or (412) 317-5180 (international). The conference call will also be available to inter
Wedbush downgraded Purple Innovation from Outperform to Neutral and set a new price target of $1.10 from $1.75 previously
ROTH MKM upgraded Purple Innovation from Neutral to Buy and set a new price target of $2.50 from $2.00 previously
Craig Hallum upgraded Purple Innovation from Hold to Buy and set a new price target of $6.00 from $4.00 previously
BofA Securities reiterated coverage of Purple Innovation with a rating of Underperform and set a new price target of $4.50 from $5.50 previously
Truist reiterated coverage of Purple Innovation with a rating of Hold and set a new price target of $5.00 from $10.00 previously
B. Riley Securities reiterated coverage of Purple Innovation with a rating of Neutral and set a new price target of $6.00 from $9.00 previously
UBS reiterated coverage of Purple Innovation with a rating of Neutral and set a new price target of $6.50 from $10.00 previously
ROTH Capital downgraded Purple Innovation from Buy to Neutral and set a new price target of $6.00 from $10.00 previously
Keybanc reiterated coverage of Purple Innovation with a rating of Overweight and set a new price target of $16.00 from $22.00 previously
Wedbush reiterated coverage of Purple Innovation with a rating of Outperform and set a new price target of $10.00 from $20.00 previously
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Megibow's Business Leadership and Extensive Industry Experience Will Propel Casper To Next Growth Phase Casper Sleep Inc., the award-winning sleep company, appoints Joe Megibow as CEO to lead the company into its next chapter of growth. Effective immediately, Megibow will succeed outgoing CEO Emilie Arel, who will be integral in the transition until March 1, 2024. "No other mattress brand has cultivated the level of customer trust and love that Casper has, and it's our time to leverage this unique position," said Joe Megibow, CEO of Casper. "This is the sleep brand pioneer that disrupted the industry, creating unmatched brand awareness in a sleepy category with a strong focus on innovat
McDermott Brings a Successful Track Record of Leading Legal Departments and Driving Intellectual Property Transactions at Several Multibillion Dollar Retail Brands LEHI, Utah, Sept. 27, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), the world leader in sleep innovation and inventor of GelFlex® Grid Technology, today announced the appointment of Tricia McDermott as its Chief Legal Officer, effective October 23, 2023. McDermott replaces Casey McGarvey who has served as Chief Legal Officer since the company was founded. McGarvey plans to take a step back f
Vogensen Brings a Successful Track Record Driving Results at Multi-Billion Dollar Retailers LEHI, Utah, Sept. 21, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), the world leader in sleep innovation and inventor of GelFlex® Grid Technology, today announced the appointment of Todd Vogensen as its Chief Financial officer, effective October 16, 2023. Vogensen replaces Bennett Nussbaum who has been serving as interim CFO since August 2021. CEO Rob DeMartini thanked Nussbaum "We are truly grateful for the tireless work Bennett has contributed to Purple over t
Kerby Brings a Successful Track Record of Retail Operations and Revenue-Driving Strategies LEHI, Utah, Jan. 13, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of Scott Kerby as its Chief of Owned Retail, effective January 16, 2023. Kerby will report to CEO Rob DeMartini and oversee all aspects of Purple's owned retail operations, an integral part of Purple's future growth and long-range plans. "I am thrilled to welcome Scott Kerby
STAMFORD, Conn., Nov. 03, 2022 (GLOBE NEWSWIRE) -- The Lovesac Company (NASDAQ:LOVE) ("Lovesac" or the "Company"), the home furnishing brand best known for its Sactionals, The World's Most Adaptable Couch™, today announced that John Legg has been appointed as Chief Supply Chain Officer, effective October 31, 2022. In this role, Mr. Legg will be responsible for leading the vision, strategy, and operations of Lovesac's Supply Chain functions including manufacturing, planning, inventory, distribution and logistics. Mr. Legg has over 25 years of experience in Supply Chain management across retail, wholesale and direct-to-consumer businesses, with leadership roles spanning manufacturing, distr
Krausz Brings Significant Marketing Experience and a Track Record of Growing Revenue & EBITDA LEHI, Utah, Oct. 18, 2022 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of Keira Krausz as its Chief Marketing Officer, effective November 1, 2022. Krausz replaces Patrice Varni, who stepped down to pursue other interests. CEO Rob DeMartini thanked Varni: "We very much appreciate Patrice's contributions to Purple and wish her all the best with
Haynor Brings Significant Supply Chain Experience and Track Record of Operational Efficiency LEHI, Utah, May 3, 2022 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of Eric Haynor as its Chief Operating Officer, effective June 6, 2022. Mr. Haynor will oversee all aspects of the company's operations, playing a key role in supporting Purple's future growth plans through supply chain and manufacturing efficiency. "Eric's 30-year track reco
Dedicated to helping consumers get better sleep, Purple invests in senior leadership with eyes on future growth and expansion LEHI, Utah, March 22, 2022 /PRNewswire/ -- Purple Innovation, Inc (NASDAQ:PRPL) ("Purple" or the "Company"), a leader in comfort innovation and the creator of the renowned "World's First No Pressure® Mattress, with its proprietary GelFlex™ Grid," today announced the appointment of Jeff Hutchings as its first ever Chief Innovation Officer at its Lehi, UT headquarters, effective May 1, 2022. Hutchings will oversee strategy and operations of the company's product solutions, playing a leading role in supporting Purple's future growth plans and innovation acceleration.
LEHI, Utah, Dec. 13, 2021 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure® Mattress", today announced that Robert T. DeMartini has been appointed as Acting Chief Executive Officer and a member of the Board of Directors, effective immediately. Mr. DeMartini succeeds Joseph B. Megibow, who is stepping down as Chief Executive Officer and a member of the Board. Mr. Megibow will serve as an advisor to the new CEO to ensure a smooth transition. "Purple's strategic direc
LEHI, Utah, Oct. 25, 2021 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a leader in comfort innovation and the creator of the renowned Purple® Mattress with its proprietary GelFlex Grid, today announced that Jack Roddy has been appointed as Chief People Officer, with responsibility for the company's human resources, company culture, talent acquisition and diversity, equity and inclusion efforts. "Jack Roddy brings a wealth of culture and organizational development experience to Purple after decades of working with highly respected brands," stated Purple CEO