TWTR - Mergers and acquisitions

SAN FRANCISCO, April 15, 2022 /PRNewswire/ -- Twitter, Inc. (NYSE:TWTR) today announced that its Board of Directors has unanimously adopted a limited duration shareholder rights plan (the "Rights Plan"). The Board adopted the Rights Plan following an unsolicited, non-binding proposal to acquire Twitter. The Rights Plan is intended to enable all shareholders to realize the full value of their investment in Twitter. The Rights Plan will reduce the likelihood that any entity, person or group gains control of Twitter through open market accumulation without paying all shareholders an appropriate control premium or without providing the Board sufficient time to make informed judgments and take ac

Unified AppLovin MAX and MoPub platform creates one of the most powerful and efficient monetization solutions available on the market $15 billion of annualized advertiser spend expected on AppLovin platform by 2023 AppLovin Corporation (NASDAQ:APP), a leading marketing software company, today announced it has completed the acquisition of Twitter, Inc.'s (NYSE:TWTR) MoPub business for $1.05 billion in cash. Combined with MoPub's core features, MAX further accelerates growth and improves efficiencies for app publishers while providing advertisers with expanded reach and market-efficient pricing. The unified platform is expected to process more than $15 billion of annualized advertiser s