UL - Mergers and acquisitions

CPG Executive Alfie Vivian Named CEO of Newly Independent CompanyYellow Wood Extends Position as Leading Health and Beauty Investor with Global Brand Portfolio Retail Sales of Over $3 BillionBOSTON, June 6, 2024 /PRNewswire/ -- Yellow Wood Partners LLC ("Yellow Wood"), a Boston-based private equity firm focused on investing in consumer brands and companies, today announced that it has completed the acquisition of Elida Beauty brands from Unilever (NYSE:UL). The Elida Beauty portfolio of storied consumer brands includes Q-tips®, Caress, Ponds and St. Ives (for North America and Europe only), Impulse, Noxzema, Monsavon, and Timotei, among others. The new company has global reach with offices i

Unilever has today announced the sale of its Suave brand in North America to Yellow Wood Partners LLC. The Suave beauty and personal care brand includes hair care, skin care, skin cleansing and deodorant products. Esi Eggleston Bracey, President of Unilever USA and CEO of Unilever Personal Care North America, said, "This is another step on our path to shift our portfolio towards strategic growth spaces. Suave has been a much-loved brand since the 1930s, and I am confident it will continue to thrive and serve consumers under its new ownership in North America." Dana Schmaltz, Partner of Yellow Wood Partners, said, "Suave is ubiquitously recognized for its long history of providing accessib