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Compare · ASAN vs CRM

ASAN vs CRM

Side-by-side comparison of Asana Inc. (ASAN) and Salesforce Inc. (CRM): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both ASAN and CRM operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • CRM is the larger of the two at $167.27B, about 108.4x ASAN ($1.54B).
  • Over the past year, ASAN is down 60.8% and CRM is down 34.2% - CRM leads by 26.6 points.
  • CRM has been more active in the news (7 items in the past 4 weeks vs 4 for ASAN).
  • Both have 25 recent analyst ratings on file.
PerformanceASAN-60.79%CRM-34.20%
2025-04-30+0.00%2026-04-30
MetricASANCRM
Company
Asana Inc.
Salesforce Inc.
Price
$6.33-1.17%
$176.52-2.60%
Market cap
$1.54B
$167.27B
1M return
-1.33%
-5.43%
1Y return
-60.79%
-34.20%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NYSE
NYSE
IPO
2020
2004
News (4w)
4
7
Recent ratings
25
25
ASAN

Asana Inc.

Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. It provides a work management platform as software as service that enables individuals and teams to get work done faster while enhancing employee engagement by allowing everyone to see how their work connects to the mission of an organization. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

CRM

Salesforce Inc.

salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers. Additionally, the company offers various solutions for financial services, healthcare and life sciences, manufacturing, consumer goods, government, and philanthropy. The company also provides professional services and education services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce and Siemens has a strategic partnership. The company was founded in 1999 and is headquartered in San Francisco, California.

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