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CARS vs F

Side-by-side comparison of Cars.com Inc. (CARS) and Ford Motor Company (F): market cap, price performance, sector, and recent activity on the wire.

Summary

  • CARS operates in Technology, while F operates in Industrials - the two are in different parts of the market.
  • F is the larger of the two at $56.22B, about 99.7x CARS ($563.9M).
  • Over the past year, CARS is down 14.4% and F is up 31.3% - F leads by 45.7 points.
  • F has been more active in the news (16 items in the past 4 weeks vs 11 for CARS).
  • F has more recent analyst coverage (25 ratings vs 12 for CARS).
PerformanceCARS-14.37%F+31.35%
2025-06-23+0.00%2026-06-22
MetricCARSF
Company
Cars.com Inc.
Ford Motor Company
Price
$9.89-0.65%
$14.10+0.36%
Market cap
$563.9M
$56.22B
1M return
+1.49%
+6.74%
1Y return
-14.37%
+31.35%
Industry
EDP Services
Auto Manufacturing
Exchange
NYSE
NYSE
IPO
2017
News (4w)
11
16
Recent ratings
12
25
CARS

Cars.com Inc.

Cars.com, LLC, through its subsidiaries, operates as a digital marketplace, and provides solutions for the automotive industry. Its platform connects car shoppers with sellers. The company, through its marketplace, dealer websites, and other digital products, showcases dealer inventory, elevate and amplify dealers' and automotive manufacturers' (OEMs) brands, connect sellers with ready-to-buy audience, and empower shoppers with the resources and information needed to make car buying decisions. It also offers marketplace products, such as marketplace subscription advertising and social selling services; digital solutions, including Website platform hosting, AI chat tool, digital retailing, and review and reputation management; and advertising comprising display advertising, digital advertising, and in-market audio services. As of December 31, 2020, the company served 18,372 dealer customers in 50 states, which included franchise and independent dealers, with digital and brick-and-mortar stores; and primary automakers selling vehicles in the United States. Its customers are local car dealers, OEMs, and other national advertisers. Cars.com, LLC was founded in 1998 and is based in Chicago, Illinois.

F

Ford Motor Company

Ford Motor Company designs, manufactures, markets, and services a range of Ford trucks, cars, sport utility vehicles, electrified vehicles, and Lincoln luxury vehicles worldwide. It operates through three segments: Automotive, Mobility, and Ford Credit. The Automotive segment sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to commercial fleet customers, daily rental car companies, and governments. The Mobility segment designs and builds mobility services; and provides self-driving systems development services. The Ford Credit segment primarily engages in vehicle-related financing and leasing activities to and through automotive dealers. It provides retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. This segment also offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and enhance dealership facilities, purchase dealership real estate, and other dealer vehicle programs. Ford Motor Company has a strategic collaboration with ARB Corporation Limited to develop a suite of aftermarket products for the new Ford Bronco. The company was founded in 1903 and is based in Dearborn, Michigan.

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