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Compare · CNO vs PFG

CNO vs PFG

Side-by-side comparison of CNO Financial Group Inc. (CNO) and Principal Financial Group Inc (PFG): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both CNO and PFG operate in Accident &Health Insurance (Finance), so they compete in similar markets.
  • PFG is the larger of the two at $21.86B, about 5.1x CNO ($4.31B).
  • Over the past year, CNO is up 20.9% and PFG is up 30.9% - PFG leads by 10.0 points.
  • PFG has been more active in the news (18 items in the past 4 weeks vs 13 for CNO).
  • PFG has more recent analyst coverage (25 ratings vs 12 for CNO).
PerformanceCNO+20.88%PFG+30.87%
2025-06-03+0.00%2026-06-03
MetricCNOPFG
Company
CNO Financial Group Inc.
Principal Financial Group Inc
Price
$46.19-1.35%
$101.20-2.02%
Market cap
$4.31B
$21.86B
1M return
+1.16%
+1.73%
1Y return
+20.88%
+30.87%
Industry
Accident &Health Insurance
Accident &Health Insurance
Exchange
NYSE
NASDAQ
IPO
2001
News (4w)
13
18
Recent ratings
12
25
CNO

CNO Financial Group Inc.

CNO Financial Group, Inc., through its subsidiaries, develops, markets, and administers health insurance, annuity, individual life insurance, and other insurance products for senior and middle-income markets in the United States. It offers Medicare supplement, supplemental health, and long-term care insurance policies; life insurance; and annuities, as well as Medicare advantage plans to individuals through phone, online, mail, and face-to-face. The company also focuses on worksite and group sales for businesses, associations, and other membership groups by interacting with customers at their place of employment. In addition, it provides fixed index annuities; fixed interest annuities, including fixed rate single and flexible premium deferred annuities; single premium immediate annuities; supplemental health products, such as specified disease, accident, and hospital indemnity products; and long-term care plans primarily to retirees and older self-employed individuals in the middle-income market. Further, the company offers universal life and other interest-sensitive life products; and traditional life policies that include whole life, graded benefit life, term life, and single premium whole life products, as well as graded benefit life insurance products. CNO Financial Group, Inc. markets its products under the Bankers Life, Washington National, and Colonial Penn brand names. The company sells its products through agents, independent producers, and direct marketing. CNO Financial Group, Inc. was founded in 1979 and is headquartered in Carmel, Indiana.

PFG

Principal Financial Group Inc

Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. The company operates in Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions segments. The Retirement and Income Solutions segment provides a portfolio of asset accumulation products and services for retirement savings and income. It offers products and services for defined contribution plans, including 401(k) and 403(b) plans, defined benefit pension plans, nonqualified executive benefit plans, employee stock ownership plans, and pension risk transfer services; individual retirement accounts and payroll deduction plans; investment only products; and mutual funds, individual annuities, and bank products. The Principal Global Investors segment provides equity, fixed income, real estate, and other alternative investments, as well as asset allocation, stable value management, and other structured investment strategies. The Principal International segment offers pension accumulation and income annuity products, mutual funds, asset management, and life insurance accumulation products, as well as voluntary savings plans in Brazil, Chile, Mexico, China, Hong Kong Special Administrative Region, India, and Southeast Asia. The U.S. Insurance Solutions segment provides specialty benefits, such as group dental and vision insurance, group life insurance, and group and individual disability insurance, as well as administers group dental, disability, and vision benefits; and individual life insurance products comprising universal, variable universal, indexed universal, and term life insurance products in the United States. It also offers insurance solutions for small and medium-sized businesses and their owners, as well as executives. Principal Financial Group, Inc. was founded in 1879 and is based in Des Moines, Iowa.

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