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Compare · COLM vs SGC

COLM vs SGC

Side-by-side comparison of Columbia Sportswear Company (COLM) and Superior Group of Companies Inc. (SGC): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both COLM and SGC operate in Apparel (Consumer Discretionary), so they compete in similar markets.
  • COLM is the larger of the two at $3.28B, about 16.4x SGC ($200.4M).
  • Over the past year, COLM is up 4.5% and SGC is up 24.8% - SGC leads by 20.2 points.
  • SGC has been more active in the news (5 items in the past 4 weeks vs 4 for COLM).
  • COLM has more recent analyst coverage (17 ratings vs 2 for SGC).
PerformanceCOLM+4.53%SGC+24.76%
2025-06-09+0.00%2026-06-08
MetricCOLMSGC
Company
Columbia Sportswear Company
Superior Group of Companies Inc.
Price
$65.07+1.36%
$13.05+1.95%
Market cap
$3.28B
$200.4M
1M return
+2.72%
+8.61%
1Y return
+4.53%
+24.76%
Industry
Apparel
Apparel
Exchange
NASDAQ
NASDAQ
IPO
1998
News (4w)
4
5
Recent ratings
17
2
COLM

Columbia Sportswear Company

Columbia Sportswear Company, together with its subsidiaries, designs, sources, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment that are used in various activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail running, water sports, yoga, golf, and adventure travel. It also offers footwear products that include lightweight hiking boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals and shoes for use in water activities, and function-first fashion footwear and casual shoes for everyday use. The company sells its products under the Columbia, Mountain Hard Wear, SOREL, and prAna brand names through the company owned network of branded and outlet retail stores, brand-specific e-commerce sites, and concession-based arrangements with third-parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, Internet retailers, and international distributors. As of December 31, 2020, it operated approximately 450 retail stores. The company was founded in 1938 and is headquartered in Portland, Oregon.

SGC

Superior Group of Companies Inc.

Superior Group of Companies, Inc. manufactures and sells apparel and accessories in the United States and internationally. It operates through three segments: Uniforms and Related Products, Remote Staffing Solutions, and Promotional Products. The Uniforms and Related Products segment manufactures and sells a range of uniforms, corporate identity apparel, career apparel, and accessories for personnel of hospitals and health facilities; hotels; food and other restaurants; retail stores; special purpose industrial facilities; commercial markets; transportation; public and private safety and security organizations; and miscellaneous service uses. It also provides various products directly related to uniforms and service apparel; industrial laundry bags for linen suppliers and industrial launderers; personal protective equipment; and promotional and related products for branded marketing programs, event promotions, employee and consumer rewards and incentives, and specialty packaging and displays. This segment sells its products under the Fashion Seal Healthcare, HPI, and WonderWink brand names. The Remote Staffing Solutions segment provides multilingual telemarketing and business process outsourced solutions through the recruitment and employment of qualified English-speaking agents. The Promotional Products segment produces and sells promotional products and branded merchandise under the BAMKO, Public Identity, and Tangerine brands to corporate clients and universities. The company was formerly known as Superior Uniform Group, Inc. and changed its name to Superior Group of Companies, Inc. in May 2018. Superior Group of Companies, Inc. was founded in 1920 and is headquartered in Seminole, Florida.

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