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Compare · COOK vs WHR

COOK vs WHR

Side-by-side comparison of Traeger Inc. (COOK) and Whirlpool Corporation (WHR): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both COOK and WHR operate in Consumer Electronics/Appliances (Consumer Discretionary), so they compete in similar markets.
  • WHR is the larger of the two at $3.04B, about 28.5x COOK ($106.7M).
  • Over the past year, COOK is down 49.2% and WHR is down 30.2% - WHR leads by 19.0 points.
  • WHR has been more active in the news (18 items in the past 4 weeks vs 4 for COOK).
  • COOK has more recent analyst coverage (25 ratings vs 15 for WHR).
PerformanceCOOK-49.16%WHR-30.20%
2025-04-28+0.00%2026-04-24
MetricCOOKWHR
Company
Traeger Inc.
Whirlpool Corporation
Price
$37.37-1.79%
$53.79-0.84%
Market cap
$106.7M
$3.04B
1M return
+56.40%
-2.59%
1Y return
-49.16%
-30.20%
Industry
Consumer Electronics/Appliances
Consumer Electronics/Appliances
Exchange
NYSE
NYSE
IPO
2021
News (4w)
4
18
Recent ratings
25
15
COOK

Traeger Inc.

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbeque grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs and sauces, seasonings, and marinades; covers, drip trays, bucket liners, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, and barbecue tools; replacement parts; and apparel and merchandise. The company was incorporated in 2017 and is headquartered in Salt Lake City, Utah.

WHR

Whirlpool Corporation

Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

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