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Compare · CPB vs VITL

CPB vs VITL

Side-by-side comparison of The Campbell's Company (CPB) and Vital Farms Inc. (VITL): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both CPB and VITL operate in Packaged Foods (Consumer Staples), so they compete in similar markets.
  • CPB is the larger of the two at $13.34B, about 31.0x VITL ($430.2M).
  • Over the past year, CPB is down 36.7% and VITL is down 68.1% - CPB leads by 31.4 points.
  • VITL has been more active in the news (19 items in the past 4 weeks vs 8 for CPB).
  • Both have 25 recent analyst ratings on file.
PerformanceCPB-36.73%VITL-68.13%
2025-06-09+0.00%2026-06-05
MetricCPBVITL
Company
The Campbell's Company
Vital Farms Inc.
Price
$21.68+0.53%
$10.04+2.19%
Market cap
$13.34B
$430.2M
1M return
+3.41%
-16.29%
1Y return
-36.73%
-68.13%
Industry
Packaged Foods
Packaged Foods
Exchange
NYSE
NASDAQ
IPO
2020
News (4w)
8
19
Recent ratings
25
25
CPB

The Campbell's Company

Campbell Soup Company, together with its subsidiaries, engages in the manufacture and market food and beverage products. It operates through Meals & Beverages and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell's condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pasta, beans, and dinner sauces; Swanson canned poultry; Plum baby food and snacks; V8 juices and beverages; V8 juices and beverages; and Campbell's tomato juice. The Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products in the United States; Milano cookies and Goldfish crackers; and Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory Pretzel Crisps, Pop Secret popcorn, Emerald nuts, and other snacking products in the United States and Canada. This segment is also involved in the retail business in Latin America. The company sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments; and independent contractor distributors. Campbell Soup Company was founded in 1869 and is headquartered in Camden, New Jersey.

VITL

Vital Farms Inc.

Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. The company was founded in 2007 and is headquartered in Austin, Texas.

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