Compare · DSP vs GOOGL
DSP vs GOOGL
Side-by-side comparison of Viant Technology Inc. (DSP) and Alphabet Inc. (GOOGL): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both DSP and GOOGL operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- GOOGL is the larger of the two at $4.47T, about 5626.3x DSP ($793.6M).
- Over the past year, DSP is down 14.8% and GOOGL is up 109.6% - GOOGL leads by 124.4 points.
- GOOGL has been more active in the news (32 items in the past 4 weeks vs 8 for DSP).
- GOOGL has more recent analyst coverage (25 ratings vs 14 for DSP).
- Company
- Viant Technology Inc.
- Alphabet Inc.
- Price
- $12.09-4.95%
- $366.69-1.52%
- Market cap
- $793.6M
- $4.47T
- 1M return
- +6.90%
- -7.25%
- 1Y return
- -14.80%
- +109.61%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2004
- News (4w)
- 8
- 32
- Recent ratings
- 14
- 25
Viant Technology Inc.
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels. The company also offers cloud-based self-service portal that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure; omnichannel demand side platform for ad buyers to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; and Data lake, a software and self-service enables customers with differentiated insights, including foot-traffic data reports, multi-touch attribution, and ROAS analytics. In addition, it provides Identity Resolution to reduce the need for cookies by enabling matching of people-based identifiers and allow marketers to reach targeted consumers in a privacy-conscious manner; and onboarding data integrations provides marketers with high match rates to audience insights for segmentation and targeting. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Alphabet Inc.
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.
Latest DSP
- Viant Technology Inc. filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders
- Director Wilson Brett was granted 15,948 shares, increasing direct ownership by 44% to 51,867 units (SEC Form 4)
- Director Yang Vivian was granted 15,948 shares, increasing direct ownership by 17% to 109,861 units (SEC Form 4)
- Director Valdes Max O was granted 15,948 shares, increasing direct ownership by 74% to 37,539 units (SEC Form 4)
- Chief Operating Officer Vanderhook Christopher converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $134,385 worth of shares (12,500 units at $10.75) as part of a pre-agreed trading plan (SEC Form 4)
- CEO and Chairman Vanderhook Timothy converted options into 12,500 shares, returned 12,500 units of Class B Common Stock to the company and sold $134,385 worth of shares (12,500 units at $10.75) as part of a pre-agreed trading plan (SEC Form 4)
- Large owner Capital V Llc converted options into 37,500 shares, returned 37,500 units of Class B Common Stock to the company and sold $403,156 worth of shares (37,500 units at $10.75) as part of a pre-agreed trading plan (SEC Form 4)
- Viant and Ad Fontes Media Bring Political Bias-Based Targeting to CTV News for the First Time
- Chief Financial Officer Madden Larry sold $417,240 worth of shares (35,835 units at $11.64) as part of a pre-agreed trading plan, decreasing direct ownership by 6% to 517,864 units (SEC Form 4)
- SEC Form 10-Q filed by Viant Technology Inc.
Latest GOOGL
- New insider Saraci Marsida claimed ownership of 3,660 shares, claimed ownership of 27,348 units of Class C Capital Stock and claimed ownership of 15,791 units of Class C Google Stock Units (SEC Form 3)
- SEC Form 8-A12B filed by Alphabet Inc.
- Alphabet Inc. filed SEC Form 8-K: Material Modification to Rights of Security Holders, Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year
- Alphabet Inc. filed SEC Form 8-K: Leadership Update
- SEC Form DEFA14A filed by Alphabet Inc.
- Alphabet Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement
- SEC Form 424B5 filed by Alphabet Inc.
- SEC Form 424B5 filed by Alphabet Inc.
- SEC Form CERT filed by Alphabet Inc.
- SEC Form 424B5 filed by Alphabet Inc.