Compare · ELF vs PG
ELF vs PG
Side-by-side comparison of e.l.f. Beauty Inc. (ELF) and Procter & Gamble Company (PG): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both ELF and PG operate in Package Goods/Cosmetics (Consumer Discretionary), so they compete in similar markets.
- PG is the larger of the two at $327.91B, about 106.1x ELF ($3.09B).
- Over the past year, ELF is down 55.1% and PG is down 15.0% - PG leads by 40.1 points.
- ELF has been more active in the news (10 items in the past 4 weeks vs 4 for PG).
- Both have 25 recent analyst ratings on file.
- Company
- e.l.f. Beauty Inc.
- Procter & Gamble Company
- Price
- $51.49-0.96%
- $141.80+0.70%
- Market cap
- $3.09B
- $327.91B
- 1M return
- -16.75%
- -1.16%
- 1Y return
- -55.09%
- -15.03%
- Industry
- Package Goods/Cosmetics
- Package Goods/Cosmetics
- Exchange
- NYSE
- NYSE
- IPO
- 2016
- News (4w)
- 10
- 4
- Recent ratings
- 25
- 25
e.l.f. Beauty Inc.
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f., W3LL PEOPLE, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
Procter & Gamble Company
The Procter & Gamble Company provides branded consumer packaged goods to consumers in North and Latin America, Europe, the Asia Pacific, Greater China, India, the Middle East, and Africa. It operates in five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments; and antiperspirants and deodorants, personal cleansing, and skin care products under the Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, and SK-II brands. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.
Latest ELF
- Director Levitan Lauren Cooks exercised 7,714 shares at a strike of $8.23 and sold $434,376 worth of shares (7,714 units at $56.31) (SEC Form 4)
- Chief Executive Officer Amin Tarang gifted 37,894 shares and received a gift of 37,894 shares (SEC Form 4)
- SEC Form SD filed by e.l.f. Beauty Inc.
- Naturium Launches "Glow Better Together" Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection
- e.l.f. Beauty to Participate in Upcoming Investor Conferences and Events
- SEC Form S-8 filed by e.l.f. Beauty Inc.
- e.l.f. Beauty Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits
- e.l.f. Beauty Announces Fourth Quarter Fiscal 2026 Results
- e.l.f. Cosmetics Partners with SURVIVOR 50 Finale for Fandom-Fueled "e.l.f.ie Advantage" Vignette Series
- e.l.f. Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts "The Double"
Latest PG
- SEC Form SD filed by Procter & Gamble Company
- P&G to Webcast Presentation From the Deutsche Bank dbAccess Global Consumer Conference, June 3
- Native Redefines Care for Sensitive Skin with New Expert-Developed "Sensitive Series" Collection
- Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes
- Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry
- Native Launches Limited Edition Boba Cafe Collection Designed to Turn Daily Routines into Delightful Rituals Exclusively at Walmart
- Native Launches Global Flavors Collection, a Limited Edition Personal Care Collection Inspired by Iconic Scents from Around the World Available Exclusively at Target
- Olay Redefines Skin Longevity With "Skinsurance" Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow
- Metamucil Grabs the Mic: 90s Icons Lance Bass and Danielle Fishel Talk Fibermaxxing and Reveal the "OG Biohack"
- Pantene Introduces Sunkiss Glow: A New Leave-In Hair Protection Spray for Strong, Shinier Hair All Summer Long