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Compare · FCFS vs ULTA

FCFS vs ULTA

Side-by-side comparison of FirstCash Holdings Inc. (FCFS) and Ulta Beauty Inc. (ULTA): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both FCFS and ULTA operate in Other Specialty Stores (Consumer Discretionary), so they compete in similar markets.
  • ULTA is the larger of the two at $24.33B, about 2.5x FCFS ($9.60B).
  • Over the past year, FCFS is up 61.2% and ULTA is up 38.3% - FCFS leads by 22.9 points.
  • FCFS has been more active in the news (9 items in the past 4 weeks vs 7 for ULTA).
  • ULTA has more recent analyst coverage (25 ratings vs 16 for FCFS).
PerformanceFCFS+61.16%ULTA+38.28%
2025-04-28+0.00%2026-04-27
MetricFCFSULTA
Company
FirstCash Holdings Inc.
Ulta Beauty Inc.
Price
-
-
Market cap
$9.60B
$24.33B
1M return
+11.21%
+2.49%
1Y return
+61.16%
+38.28%
Industry
Other Specialty Stores
Other Specialty Stores
Exchange
NASDAQ
NASDAQ
IPO
1991
2007
News (4w)
9
7
Recent ratings
16
25
FCFS

FirstCash Holdings Inc.

FirstCash, Inc., together with its subsidiaries, operates retail pawn stores in the United States and Latin America. Its pawn stores lend money on the collateral of pledged personal property, including jewelry, electronics, tools, appliances, sporting goods, and musical instruments; and retails merchandise acquired through collateral forfeitures on forfeited pawn loans and over-the-counter purchases of merchandise directly from customers. The company is also involved in melting scrap jewelry, as well as sells gold, silver, and diamonds in commodity markets. As of December 31, 2020, it operated 1,046 stores in the United States and the District of Columbia; 1,616 stores in Mexico; 59 stores in Guatemala; 13 stores in El Salvador; and 14 stores in Colombia. The company was formerly known as First Cash Financial Services, Inc. and changed its name to FirstCash, Inc. in September 2016. FirstCash, Inc. was founded in 1988 and is headquartered in Fort Worth, Texas.

ULTA

Ulta Beauty Inc.

Ulta Beauty, Inc. operates as a retailer of beauty products in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products, and salon styling tools; professional hair products; salon services, including hair, skin, makeup, and brow services; and others, including nail products and accessories. It also provides its private label products, such as the Ulta Beauty Collection branded cosmetics, skincare, and bath products, as well as Ulta Beauty branded products; and the Ulta Beauty branded gifts. As of January 30, 2021, the company operated 1,264 retail stores across 50 states. It also distributes its products through its Website, ulta.com; and mobile applications. The company was formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was founded in 1990 and is based in Bolingbrook, Illinois.