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Compare · GOOG vs TRUE

GOOG vs TRUE

Side-by-side comparison of Alphabet Inc. (GOOG) and TrueCar Inc. (TRUE): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both GOOG and TRUE operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
  • GOOG is the larger of the two at $4.38T, about 13457.1x TRUE ($325.2M).
  • Over the past year, GOOG is up 103.3% and TRUE is up 76.4% - GOOG leads by 27.0 points.
  • TRUE has been more active in the news (2 items in the past 4 weeks vs 1 for GOOG).
  • GOOG has more recent analyst coverage (25 ratings vs 19 for TRUE).
PerformanceGOOG+42.37%TRUE+76.39%
2025-10-23+0.00%2026-06-08
MetricGOOGTRUE
Company
Alphabet Inc.
TrueCar Inc.
Price
$361.15-1.37%
$2.54+14.67%
Market cap
$4.38T
$325.2M
1M return
-8.60%
+14.93%
1Y return
+103.34%
+76.39%
Industry
Computer Software: Programming Data Processing
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
2004
2014
News (4w)
1
2
Recent ratings
25
19
GOOG

Alphabet Inc.

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.

TRUE

TrueCar Inc.

TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. It operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. The company also offers forecast and consulting services regarding determination of the residual value of an automobile at given future points in time, which are used to underwrite automotive loans and leases, and by financial institutions to measure exposure and risk across loan, lease, and fleet portfolios. In addition, it provides accurate, geographically specific, and real-time pricing information for consumers and dealers; TrueCar Trade, which gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership; DealerSync, a dealer website creation and management service and a software platform that assists dealers in managing, marketing, and growing their business; and DealerScience that provides dealers with advanced digital retailing software tools. Further, the company customizes and operates its platform for financial institutions, membership-based organizations, and large enterprises. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.

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