IPG vs ISIG

Interpublic Group of Companies Inc.

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in two segments, Integrated Agency Networks (IAN) and IPG DXTRA. The company offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines, as well as data management services. It also provides various diversified services, including meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.

Insignia Systems Inc.

Insignia Systems, Inc. provides in-store and digital advertising solutions to consumer-packaged goods manufacturers, retailers, shopper marketing agencies, and brokerages in the United States. It offers in-store signage solutions, which provides point-of-purchase services; merchandising solutions that include various corrugate displays, side caps, free standing shippers, and customized end-cap solutions; on-pack solutions, which include BoxTalk, coupons, recipes, and cross-promotions; and digital solutions, such as mobile programmatic advertising services. The company was incorporated in 1990 and is based in Minneapolis, Minnesota.