NLSN vs VVI

Nielsen N.V.

Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company worldwide. It operates in two segments, Nielsen Global Media (Media) and Nielsen Global Connect (Connect). The Media segment provides viewership and listening data, and analytics principally to media publishers and marketers, and advertising agencies for television, radio, digital viewing, and listening platforms. This segment offers television audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement and analytic services; addressable TV measurement services; video advertising services; and independent measurement and consumer research primarily servicing radio, advertisers, and advertising agencies in the audio industry. The Connect segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer-packaged goods industry. This segment offers retail and consumer panel measurement, analytics, loyalty data processing, and advisory services. Nielsen has strategic relationship IHS Markit. Nielsen Holdings plc provides media and marketing information and analytics. The company was founded in 1923 and is headquartered in New York, New York.

Viad Corp

Viad Corp operates as an experiential services company in the United States, Canada, the United Kingdom, continental Europe, the United Arab Emirates, and Iceland. It operates through three segments: GES North America, GES EMEA, and Pursuit. The company offers event accommodation solutions, including researching and selection of local hotels, negotiating and contracting, room block management, group reservation management, rate integrity and monitoring, marketing, on-site, and post-event reporting; and registration and data analytics comprising registration and ticketing, lead management, reporting and analytics, web-based enterprise-wide application, and software-as-a-service model or partial and fully managed options. It also provides event management tools, such as online ordering capabilities, sponsorship management solutions, content management systems, and live event tracking; and audio-visual, including video production, lighting design, digital studio, entertainment and talent coordination, projection mapping, and computer rental and support services. In addition, the company offers a collection of experiences in recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. It serves event organizers and corporate brand marketers. Viad Corp was founded in 1926 and is headquartered in Phoenix, Arizona.