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Compare · PRG vs SUNB

PRG vs SUNB

Side-by-side comparison of PROG Holdings Inc. (PRG) and Sunbelt Rentals Holdings Inc. (SUNB): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both PRG and SUNB operate in Diversified Commercial Services (Consumer Discretionary), so they compete in similar markets.
  • SUNB is the larger of the two at $32.80B, about 23.2x PRG ($1.41B).
  • Over the past year, PRG is up 23.1% and SUNB is up 9.4% - PRG leads by 13.6 points.
  • PRG has hit the wire 1 time in the past 4 weeks while SUNB has been quiet.
  • PRG has more recent analyst coverage (18 ratings vs 8 for SUNB).
PerformancePRG+8.30%SUNB+9.45%
2026-03-02+0.00%2026-06-08
MetricPRGSUNB
Company
PROG Holdings Inc.
Sunbelt Rentals Holdings Inc.
Price
$36.39+3.20%
$80.87+1.83%
Market cap
$1.41B
$32.80B
1M return
+1.96%
+10.30%
1Y return
+23.06%
+9.45%
Industry
Diversified Commercial Services
Diversified Commercial Services
Exchange
NYSE
NYSE
IPO
2026
News (4w)
1
0
Recent ratings
18
8
PRG

PROG Holdings Inc.

PROG Holdings, Inc. operates as an omnichannel provider of lease-purchase solutions to underserved and credit-challenged customers. It operates in two segments, Progressive Leasing and Vive. The Progressive Leasing segment offers lease-purchase solutions to customers for various merchandize in the furniture, appliances, electronics, jewelry, mobile phones and accessories, mattresses, and automobile electronics and accessories markets through point-of-sale and e-commerce retail partners, as well in-store, mobile, and online solutions. The Vive segment provides second-look and revolving credit products to customers that may not qualify for traditional prime lending through private label and Vive-branded credit cards. It offers lease-purchase solutions through approximately 25,000 third-party point-of-sale partner locations and e-commerce websites in 45 states and the District of Columbia. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

Latest PRG

Latest SUNB