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Compare · RCKY vs SKX

RCKY vs SKX

Side-by-side comparison of Rocky Brands Inc. (RCKY) and Skechers U.S.A. Inc. (SKX): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both RCKY and SKX operate in Shoe Manufacturing (Consumer Discretionary), so they compete in similar markets.
  • SKX is the larger of the two at $6.44B, about 21.8x RCKY ($294.7M).
  • Over the past year, RCKY is up 221.5% and SKX is up 31.3% - RCKY leads by 190.2 points.
  • RCKY has hit the wire 1 time in the past 4 weeks while SKX has been quiet.
  • SKX has more recent analyst coverage (25 ratings vs 4 for RCKY).
PerformanceRCKY+48.76%SKX+31.32%
2025-12-08+0.00%2026-04-24
MetricRCKYSKX
Company
Rocky Brands Inc.
Skechers U.S.A. Inc.
Price
$43.34+0.01%
$63.15-0.08%
Market cap
$294.7M
$6.44B
1M return
+10.90%
+0.40%
1Y return
+221.51%
+31.32%
Industry
Shoe Manufacturing
Shoe Manufacturing
Exchange
NASDAQ
NYSE
IPO
1993
1999
News (4w)
1
0
Recent ratings
4
25
RCKY

Rocky Brands Inc.

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through three segments: Wholesale, Retail, and Military. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com, and 4eursole.com; Rocky outlet store in Nelsonville, Ohio; and retail stores. The Military segment focuses on building footwear contracts with the U.S. military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

SKX

Skechers U.S.A. Inc.

Skechers U.S.A., Inc. designs, develops, markets, and distributes footwear for men, women, and children; and performance footwear for men and women under the Skechers brand worldwide. It operates through three segments: Domestic Wholesale, International Wholesale, and Direct-to-Consumer. The company offers casual, casual athletic, sport athletic, trail, sandals, boots, and retro fashion footwear for men and women under the Skechers USA, Skechers Sport, Skechers Active, Modern Comfort, Skechers Street, Mark Nason, and BOBS brands; sneakers, casuals, boots, and sandals for boys and girls under the Skechers Mega-Craft, S-Lights, SKECH-AIR, Foamies, Twinkle Toes, Z-Strap, Skechers Stretch Fit, and Skechers Street brands; technical footwear under the Skechers GOrun, Skechers GOwalk, Skechers GOtrain, Skechers GOtrail, and Skechers GO Golf brands; sneakers, casuals, boots, and sandals for boys and girls; men's and women's slip-resistant and safety-toe casuals, boots, hikers, and athletic shoes; and lifestyle apparel for men, women, and kids. As of December 31, 2020, it operated approximately 3,891 company- and third party-owned Skechers stores. The company sells its products through department and specialty stores, athletic and independent retailers, boutiques, and online retailers; and through its e-commerce sites, concept stores, and factory and warehouse outlet stores. Skechers U.S.A., Inc. was incorporated in 1992 and is headquartered in Manhattan Beach, California.

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