SHOP vs XM

Shopify Inc.

Shopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, the United Kingdom, Australia, Latin America, and internationally. The company's platform provides merchants to run their business in various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, and access financing. It also sells custom themes and apps, and registration of domain names. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa, Canada.

Qualtrics International Inc.

Qualtrics International Inc. provides an experience management platform for organizations to design, manage, and improve customer, employee, product, and brand experiences of businesses. The company offers Qualtrics XM Platform, a system of action that allows organizations to design new breakthrough experiences; and continuously improve broken experiences through identifying issues, addressing the root cause, and then overhauling processes before they manifest as lower trending satisfaction scores. The company's customer experience products include digital customer experience software and voice of the customer software; and employee experience products include employee engagement software, 360-degree feedback and performance review software, and employee pulse survey software, as well as offers design experience software. Its brand experience management products include brand tracking software and advertising testing tools; product experience management products include pricing research software, market segmentation software, and concept testing tool. The company also provides experience management (XM) platform products, including XM Directory, Qualtrics iQ, and xFlow; platform security products; and survey tolls. It serves organizations in retail, healthcare, financial services, travel and hospitality, B2B, government, media, airlines, and automotive industries worldwide. The company was founded in 2002 and is headquartered in Provo, Utah. Qualtrics International Inc. operates as a subsidiary of SAP America, Inc.