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Compare · SOBR vs TDAY

SOBR vs TDAY

Side-by-side comparison of SOBR Safe Inc. (SOBR) and USA TODAY Co. Inc. (TDAY): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both SOBR and TDAY operate in Newspapers/Magazines (Consumer Discretionary), so they compete in similar markets.
  • TDAY is the larger of the two at $1.17B, about 364.5x SOBR ($3.2M).
  • Over the past year, SOBR is down 67.3% and TDAY is up 127.7% - TDAY leads by 195.1 points.
  • TDAY has been more active in the news (11 items in the past 4 weeks vs 2 for SOBR).
  • TDAY has more recent analyst coverage (1 ratings vs 0 for SOBR).
PerformanceSOBR-67.34%TDAY+127.71%
2025-06-04+0.00%2026-06-03
MetricSOBRTDAY
Company
SOBR Safe Inc.
USA TODAY Co. Inc.
Price
$1.13-3.00%
$7.97+2.11%
Market cap
$3.2M
$1.17B
1M return
+34.78%
+17.03%
1Y return
-67.34%
+127.71%
Industry
Newspapers/Magazines
Newspapers/Magazines
Exchange
NASDAQ
NYSE
IPO
2014
News (4w)
2
11
Recent ratings
0
1
SOBR

SOBR Safe Inc.

SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.

Latest SOBR

Latest TDAY