Taboola Expands Beyond Native Ads with Realize, New Technology Platform Allows Taboola to Serve the Entire Performance Advertising Market, Delivering Outcomes at Scale Beyond Search and Social; Customers Include Babbel, eToro and More
NEW YORK, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new technology platform called Realize. Taboola has pioneered native advertising for more than a decade, driving success for advertisers, primarily in bottom of article placements. Today, Taboola extends far beyond this legacy with the introduction of Realize, an industry-first platform that specializes only in performance outcomes at scale beyond search and social. Realize taps into Taboola's unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve
