8x8, Inc. (NASDAQ:EGHT), a leading global business communications platform provider, will be at the National Retail Federation (NRF) Big Show in New York City, Jan. 11-13, 2026. The company will spotlight how modern retailers can unify store, support, and HQ conversations, while moving from fragmented tools to one system built for growth, efficiency, and elevated experience.

Built for the realities of frontline retail

Retailers operate at scale across multiple locations, sharing devices, and constantly changing teams. At NRF 2026, 8x8 will demonstrate how its platform is designed specifically for frontline retail environments – making it easier to securely connect store associates, simplify onboarding, and manage communication consistently across stores, head offices and warehouses.

By supporting shared devices and centralized controls, 8x8 helps retailers reduce operational complexity, lower IT overhead, and keep frontline teams connected – driving greater efficiency, personalized experiences, and increased customer loyalty.

Retail-specific solutions designed to drive measurable outcomes

8x8 will showcase retail-focused solutions that help businesses increase conversion, improve post-purchase experiences, and build lasting customer relationships:

8x8 Social Connect helps retailers turn social conversations into completed sales by enabling branded, AI-powered messaging across channels such as RCS and WhatsApp, combined with secure payments that remove friction from the buying journey.
8x8 Aftersale Assist helps retailers resolve issues faster after purchase by using AI-powered self-service and one-way video support, improving customer satisfaction while reducing avoidable returns and support costs.
8x8 Sales Assist helps sales teams engage customers more effectively with AI-driven insights and guided conversations, improving efficiency, increasing personalization, and driving repeat purchases and loyalty.

In addition, 8x8 will showcase its core retail communication capabilities and integrations, including:

Seamless MDM integration to support secure, large-scale device management
Support for shared handheld devices, including Zebra devices, enabling fast onboarding and simplified access for store associates
Centralized remote configuration and control, allowing retailers to manage key user-facing features to reduce misconfigurations and ensure consistent communication experiences
Dedicated managed version of the 8x8 Work app, which is available in the Google Play Store and optimized for MDM-based deployments
Single number across multiple endpoints, enabling shared usage across mobile and desk phones in retail storefront environments and simplifying shared-device operations.

To learn more about 8x8's retail solutions, visit https://www.8x8.com/solutions/retail.

How 8x8 is Showing Up at NRF

Booth #1645 (co-sponsored with Simplify): Retailers can see the 8x8 platform in action, customize a tote bag, and explore how connected conversations create better customer moments.
Opening Night Happy Hour (5:30–7:00 p.m., Jan. 10, at the Marriott Marquis): Sponsored by 8x8, featuring food, drinks, music, and immersive experiences.
The 8x8 LED Loop: Spot the 8x8 LED truck looping the Javits Center, snap a photo, and visit the 8x8 booth to enter to win a $100 gift card.
VIP Retail Dinner: A private, Michelin-star dinner experience for retail innovators. Space is limited, click here to RSVP.

For more information or to schedule a meeting with 8x8, visit https://www.8x8.com/events/join-8x8-at-nrf-2026.

Qualified media attending the event can schedule time with 8x8 by contacting 8x8@sourcecodecomms.com.

About 8x8, Inc.

8x8, Inc. (NASDAQ:EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience – combining Contact Center, Unified Communications, and CPaaS solutions. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. As a business communications leader, the company helps customer experience and IT leaders around the world become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, X, and Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251216286852/en/

8x8, Inc. Contacts:

Media:

8x8@sourcecodecomms.com

Investor Relations:

Investor.Relations@8x8.com

8x8 to Showcase Unified Retail Communications at NRF 2026