BLOOMINGDALE'S UNVEILS BOLD FALL 2025 CAMPAIGN: JUST IMAGINE
An immersive celebration of art, identity, and modern retail arrives this fall at Bloomingdale's 59th Street flagship—featuring a striking façade and Carousel takeover, designed by acclaimed artist Yinka Ilori
NEW YORK, Sept. 4, 2025 /PRNewswire/ -- This fall, Bloomingdale's redefines the retail experience with Just Imagine—a bold, boundary-pushing campaign that transforms the iconic department store into a dynamic museum where fashion, art, and immersive storytelling converge.
To kick off the campaign, acclaimed British Nigerian multidisciplinary artist & designer Yinka Ilori MBE will unveil an original façade installation and Carousel takeover at Bloomingdale's legendary 59th Street flagship.
Ilori brings his signature artistry – led by joy, playfulness, and cultural storytelling -- to Bloomingdale's Fall 2025, reimagining and transforming the building, inside and out, into a vibrant wildflower garden inspired by the resilience, creativity, and energetic pulse of New York City. As Ilori reflects, there is something mesmerizing about contemplating a flower – it draws us into the present, grounding us in the now, while wildflowers in particular thrive in unexpected places, adapting and flourishing with spontaneity. Just like the people of New York City, their creativity blossoms when they embrace the moment, turning inward and nurturing their unique process.
Titled "Cherish Your Magic," Ilori's immersive design for the Carousel takeover will come alive with soaring installations, sculptural builds, and vibrant product vignettes across categories. Extending this narrative beyond the store, Ilori's striking façade and reimagined windows mirror both the strength of wildflowers and the ever-moving rhythm of New York City.
The campaign also features exclusive collections from Ilori and celebrated illustrator Angelica Hicks, along with limited-edition collaborations across apparel, fine jewelry, accessories, beauty, and home. Bloomingdale's will host various events and activities over two months starting September 4.
The limited-edition Bloomingdale's collection, designed by Ilori, spans cashmere knits, playful objects like a pickleball set, Baccarat Ginkgo vases, bespoke sketchbooks with art cases, and bold home décor, alongside a jewelry capsule with Bea Bongiasca and a seating capsule with Kartell. For limited edition Ilori designed self care, the collection includes a BYREDO travel kit, Augustinus Bader's The Rich Cream, and a signature candle with Joya Studio.
The Carousel will also debut an exclusive PlayStation® x Yinka collaboration — a vibrant fusion of art and gaming brought to life through Yinka's signature stylization. Reimagining the iconic shapes through joyful florals and bold design, the collaboration celebrates the magic of both worlds under the tagline of "Play Brings Out The Joy" through a cozy apparel, accessories, and candy range. In addition, to extend the vibrant energy of the collection, shoppers will also find a lineup of other PlayStation products, including PS5® consoles, DualSense® controllers and headphones.
Retail prices range from $16 for a ping pong ball set or a notebook, to $1250 for the Baccarat Ginkgo vase and $1600 for seating from Kartell. The collection will be sold at Bloomingdale's 59th Street, Aventura, Tyson's, Roosevelt Field, Century City, and South Coast Plaza locations.
"With Just Imagine, we set out to reframe the way people experience Bloomingdale's—not just as a store, but as a cultural destination," said Frank Berman, EVP, Chief Marketing Officer of Bloomingdale's. "This campaign offers a unique opportunity to bring together visionary artists, iconic brands, and cultural tastemakers in a celebration of creativity, identity, and design. Customers will step into a world where retail becomes an immersive artistic experience—filled with exclusive products, interactive moments, and storytelling that sparks imagination in entirely new ways."
"Bloomingdale's is a true New York City landmark—an indoor playground pulsing with creativity and possibility. In fast-paced cities like New York and London, we often forget that the magic we're searching for is already within us. That belief is at the heart of the 'Cherish Your Magic' message and brought to life through the hand motifs in the collection—each one a reminder to look inward, trust your spark, and let it shine," said Ilori.
Bloomingdale's will also launch its exclusive collaboration with British illustrator and viral sensation Angelica Hicks, bringing her signature wit and whimsical fashion illustrations to life in a limited-edition ready-to-wear collection.
From pasta-adorned knit dresses to leafy-collared poplin shirts, the AQUA x Angelica Hicks capsule infuses playful puns, visual storytelling, and Hicks's irreverent style into a series of one-of-a-kind fashion statements. Pieces also feature candy wrapper-inspired statement jewelry and vibrant motifs pulled directly from Hicks' beloved red-carpet recreations and "kitchen couture" videos. The AQUA x Angelica Hicks collection ranges in pricing from $68-$298
Fashion enthusiasts can discover exclusively designed installations from brands such as STAUD, Malone Souliers, VEJA, Rag & Bone, Cinq à Sept, Frame, Stone Island, Herno, Paul Smith and more. Limited-edition beauty collections focused on the art campaign will include Prada, Hermes and MFK.
Bloomingdale's flagship will debut the Happy Medium Café, New York's first-ever art café, blending the energy of a creative studio with the charm of a café experience. Like a restaurant for DIY, guests can "order" art experiences right off the menu, choosing from hands-on activities such as pottery painting, watercolor, air-dry clay sculpting, and friendship bracelet making. Designed for all skill levels—beginners included—the café offers a welcoming, inspiring space to unwind, connect, and create. Reservations are encouraged for this one-of-a-kind activation, located on Level 1.
Blurring the lines between commerce and creativity, Bloomingdale's will include interactive experiences and installations throughout the 59th Street flagship store and various destination doors.
- Saturdays @ Bloomingdale's (September 6): All stores will host an immersive, art-inspired afternoon that sparks creativity, self-expression and selling through interactive, multi-sensory experiences with brand partners.
- The Art of Beauty Makeup Date in partnership with Maison Perrier® Sparkling Water (October 3–5): A three-day, nationwide beauty experience featuring an art-inspired festival on October 4. As the exclusive partner, Maison Perrier will provide complimentary sparkling water, adding a touch of French sophistication to the weekend.
- Mini Printing Vending Machine Start stockpiling quarters! We're bringing Ana Inciardi's (@inciardi) incredibly popular linocut prints to select stores across the country. Each vending machine will be filled with bite-sized prints, including three limited-edition Bloomingdale's themed exclusives. Four quarters gets you a special piece of art to take home. Select stores.
- Staud Pet Portraits (September 5-8) In its first retail partnership, STAUD is bringing its wildly popular custom pet portraits to Bloomingdale's. Order a one-of-a-kind, handpainted portrait on a new STAUD handbag or pair of shoes.
- The Art of Cooking (Saturdays) Hone your craft with weekly live demos—from cooking to plating—and tastings from your favorite local restaurants and chefs.
- Cinq à Sept x Kat Sanchez Panamanian American artist—and former seamstress—Katrina Sánchez brings her unique fiber sculptures made of colorfully "knitted noodles" to Cinq à Sept's boutique.
- Paul Smith x Saul Leiter Building on the success of the designer's Tokyo Fashion Week show, Paul Smith again pays tribute to photographer Saul Leiter and the art of image-making with an installation featuring orange accents inspired by the traditional scale of early color photographs.
- Stone Island x Nick AtkinsThe menswear brand brings a taste of its Armory Show collaboration with artist Nick Atkins to an installation at 59th Street, highlighting the intersection of design and artistic expression.
- The Scent Studio: Organized by fragrance family, this inviting space is designed for discovery. Each Saturday in September, a guest host will guide visitors through scent notes to help them find their perfect fragrance.
- Lladró The Guest House The renowned porcelain brand presents The Guest: An Exhibition, an immersive experience taking visitors through the different artistic universes of their design partners. Each Saturday throughout September and October, will feature excitement and surprises including featured guests, giveaways, gifts with purchase, and more.
- Augustinus Bader Forty Carrots: The cult skincare brand takes over Forty Carrots with custom froyo cups, personalized product consultations, and an interactive guest experience. The takeover highlights the brand's new Vitamin C serum, brought to life with striking visuals from acclaimed photographer Koichiro Doi.
- Veja x Studio 59: Introducing a sneaker takeover at the Studio59 lounge. Enjoy an exclusive menu, shop the latest styles for men, women, and kids, and learn about Veja's sustainability. The brand will activate on Saturdays with sneaker customization.
- Miu Miu Fragrance Outpost: To celebrate the launch of Miu Miu fragrance at the flagship, the brand will host weekly events throughout the fall season.
- Rag & Bone Design Studio: Rag & Bone is bringing their NYC Design Studio to 59th Street for the whole month of September - clients will enjoy denim customization, fashion sketches, and more.
- Maje x Claire Salvo Maje partnered with artist Claire Salvo to commission four exclusive works in Claire's hyperrealist style, available for viewing at an installation at Bloomingdale's 59th St. On September 6th, Clients can receive an exclusive print with purchase at Bloomingdales 59th St, Aventura, and South Coast Plaza. Clients can also enjoy themed mocktails at 59th St. and Aventura.
Just Imagine will run from September through October 2025, exclusively at Bloomingdale's 59th Street, with select elements available in stores and online.
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE:M), it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
About Yinka Ilori MBE | Multi-Disciplinary Artist & Designer
Yinka Ilori MBE is a London-based, British-Nigerian multidisciplinary artist, designer, and entrepreneur whose bold visual language draws on his dual heritage to convey new narratives through contemporary design. Drawing on Nigerian parables and verbal traditions, Ilori touches on a multitude of themes that resonate with a global audience, underpinned by the belief that art and design should be accessible to all. Humorous, provocative, and playful, his projects demonstrate how design can bring together communities and have a positive impact on society, evoking a sense of joy and optimism. Often using the city as his canvas, he reimagines spaces to encourage a sense of community and invites audiences to engage and participate in his work and its surroundings. A graduate of London Metropolitan University's BA in Furniture and Product Design, Ilori's work has been showcased globally through solo and group exhibitions, public commissions, and set/exhibition design.
About Angelica Hicks
Angelica is a celebrated illustrator and fashion satirist. Blending high fashion with sharp wit, she has built a large following through her viral recreations of couture looks—crafted from duct tape, foil, and whatever's within arm's reach. With nearly 700K followers on TikTok, over 850k on Instagram, and 50M+ likes across platforms, Angelica's irreverent take on fashion has made her a go-to creative voice that cuts through the noise.
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SOURCE Bloomingdale's