Braze gives customers the ability to power autonomous, individualized decisioning for their customer engagement strategies on Google Cloud

Braze (NASDAQ:BRZE), a leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the availability of BrazeAI Decisioning Studio™ on Google Cloud Marketplace, providing customers with streamlined procurement and deployment of its first-to-market AI decisioning capabilities directly within their Google Cloud environments.

Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.

BrazeAI Decisioning Studio™, unveiled at Forge 2025, Braze's annual conference, is designed to optimize any business KPI through 1:1 personalization. Using reinforcement learning, it autonomously experiments and continuously learns from every customer interaction. BrazeAI Decisioning Studio™ uses all available first-party data to personalize every aspect of customer communication, including the channel, message, creative, offer, time, day, and frequency. This powerful decisioning layer integrates seamlessly into any existing martech stack, delivering both measurable ROI and actionable insights for enterprises.

"Our mission at Braze is to help brands deliver truly personalized experiences at massive scale, and that means meeting our customers where they manage their most valuable asset: their data," said Ed McDonnell, Chief Revenue Officer at Braze. "Making BrazeAI Decisioning Studio™ easily accessible on Google Cloud Marketplace accelerates that mission by giving our joint customers a frictionless way to deploy and integrate this transformative technology where they already manage their infrastructure. This collaboration allows us to deliver powerful, yet intuitive solutions, truly enabling marketers to scale personalized experiences and achieve a clear return on investment."

"Bringing BrazeAI Decisioning Studio™ to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the marketing personalization on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. "Braze can now securely scale and support customers on their digital transformation journeys."

The launch of BrazeAI Decisioning Studio™ on Google Cloud Marketplace builds on our long-standing collaboration with Google Cloud, including our deep integration with Google BigQuery to unlock the power of first-party customer data. Customers can now find and deploy BrazeAI Decisioning Studio™ directly on Google Cloud Marketplace to start training their AI agents for autonomous, goal-aligned decisioning today.

Check out the BrazeAI Decisioning Studio™ listing on Google Cloud Marketplace here

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 "Best of Marketing and Digital Advertising Software Product" in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America's Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

Forward-looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated performance of and benefits from Braze, its products and programs, including the BrazeAI Decisioning Studio™. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251202496602/en/

Patrick Grier

Communications Manager

patrick.grier@braze.com

Braze Delivers BrazeAI Decisioning Studio™ Through Google Cloud Marketplace