Lucky Partners with Bloomingdales to Enhance Luxury Shopping Experience
Lucky, the leading retail connectivity platform, announces an exciting new partnership with Bloomingdales, one of America's premier luxury department stores. This collaboration will enable luxury brands to seamlessly connect their Direct-To-Consumer (DTC) websites with Bloomingdales' in-store inventory, revolutionizing how customers shop for premium products and creating a truly omnichannel experience.
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Lucky Partners with Bloomingdales to Enhance Luxury Shopping Experience (Graphic: Lucky)
Starting today, online shoppers can instantly check the availability of their favorite luxury products at their local Bloomingdales stores while browsing their preferred brand's website. This integration enables customers to make purchases through Bloomingdales for same-day pickup or delivery, providing the most expedient way to acquire premium products from their local stores.
With Bloomingdales' strategic retail presence in major metropolitan areas and luxury shopping destinations across the United States, this partnership significantly enhances the accessibility of high-end products to discerning customers. Shoppers will now have the flexibility to either pick up their online orders from a nearby Bloomingdales location or opt for home delivery, combining the convenience of digital shopping with the immediacy of retail fulfillment.
"We are excited to partner with Bloomingdales to transform the luxury shopping experience by bridging the gap between online discovery and immediate accessibility," said Sneh Parmar, CEO and Co-Founder of Lucky. "Bloomingdales has been an innovative force in luxury retail, and integrating their inventory systems with Lucky's platform creates a powerful solution for brands and their customers. This partnership enables brands to offer their online customers instant access to Bloomingdales' curated departments, combining the convenience of digital shopping with the prestigious Bloomingdales experience."
Through this partnership, brands will gain unprecedented capabilities to connect their customers with retail inventory and track conversions directly on their eCommerce websites. Brands can leverage the integrated Bloomingdales inventory feed, attribute their retail sales to their online channels, understand consumer demand for local fulfillment in real-time, and offer same-day fulfillment options to their customers.
The collaboration between Lucky and Bloomingdales represents a significant step forward in the evolution of luxury retail. By connecting Bloomingdales' premium in-store inventory data with any brand's DTC website, customers will have the opportunity to quickly locate, purchase, and receive their desired products on the same day, all while maintaining the elevated shopping experience they expect from Bloomingdales. Contact Lucky today for a demo and to learn more about connecting Bloomingdales retail inventory to your DTC website.
About Lucky
Lucky's belief is that it should be easier for people to experience the brands they love. We think the massive gap between online and offline experiences is a relic of an obsolete era, and brands who bridge that gulf will build better, more meaningful relationships with their customers. And for those customers, it means our shopping experiences will finally catch up to the hybrid lives we've all started living.
Our vision is to connect commerce across all channels to provide products and services that ultimately benefit the end customer. As a company, improving how people shop is our top priority. Shopping and commerce have been a constant in humanity, but the methods in which this occurs have undergone an evolution that requires refinement and unification. While these continue to evolve, we hope to build the bridges between where and when someone wants a product, ultimately integrating into an ecosystem where experiences are heightened exponentially.
About Bloomingdales
Bloomingdales is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE:M), it was founded in 1872 and currently operates stores and outlets nationwide as well as the always-open bloomingdales.com. Bloomingdales is recognized for its original, contemporary and designer products for women, men and children, as well as its exceptional customer service experience and iconic Little Brown Bag. Bloomingdales is also known for its outstanding beauty department featuring premium cosmetics, skincare, and fragrance brands, making it a destination for luxury beauty shoppers across the country.
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