THE BIG DINNER BOX RETURNS TO PIZZA HUT TAKING CENTER STAGE FOR NATIONAL PIZZA MONTH WITH NFL STAR JOSH ALLEN & PEPSI
Pizza Hut Calls the Play This Football Season with New "Hijack the Hut" Program: Fans Score Free Pizza & Prizes When Any QB Says "Hut"
PLANO, Texas , Oct. 1, 2025 /PRNewswire/ -- This National Pizza Month, Pizza Hut is celebrating big by bringing its iconic Big Dinner Box back into the spotlight alongside a new campaign with PEPSI® and quarterback Josh Allen, plus a new "Hijack the Hut" program. Complete with two Medium 1-Topping Pizzas, 5 breadsticks and 8 boneless wings, the Big Dinner Box is designed to feed friends, family, and all the good times worth celebrating, starting at $19.99.
With the Big Dinner Box, everybody wins with the fan-favorite value bundle available now at participating Pizza Hut restaurants nationwide. To mark its return to menus, Pizza Hut is teaming up with PEPSI® and quarterback Josh Allen in a new campaign showing fans how to feed the good times with the Big Dinner Box and a special promotion to get a 2 Liter beverage for $2 with code PEPSISETHUT. You can view the campaign starring Josh Allen here.
Quarterbacks have long relied on the word "Hut" as the signal to start the play, and now Pizza Hut is tapping into this unmistakable connection turning one of the game's most iconic calls into a chance for fans to score big through a new "Hijack the Hut" program. Starting October 6 throughout football season, whenever you see any quarterback – whether it is little league or NFL – shout "HUT!" on social media, simply tag @PizzaHut in the video and use the hashtag #Hut for a chance to win pizza or exclusive prizes delivered straight to your DMs.
"National Pizza Month is the perfect time to deliver fan-favorites at incredible value," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "The Big Dinner Box brings everyone together over great pizza and our iconic sides, and with Josh Allen on board plus our new campaign and program, we're hooking fans up more ways than ever this month.
While the Big Dinner Box takes center stage, Pizza Hut is keeping fans hooked up with other ways to celebrate throughout October. Pizza lovers can also score big value with the new Crafted Flatzz™ which start at $5 each* as well as a new Melts Monday promotion with all Pizza Hut Melts just $4.99 every Monday.
For more information about Pizza Hut and to explore the brand's offerings, visit www.pizzahut.com and follow the brand on social media on Facebook, X, Instagram, TikTok and YouTube.
*PRICING STARTING AT $5 UNTIL 5PM; PRICES VARY AFTER 5PM. Additional charge for extra toppings and cheese. Product availability, prices & participation vary. Taxes, tip & delivery fees not included.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE:YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.PepsiCo.com.
Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
[email protected]
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SOURCE Pizza Hut