The PLANTERS® Brand Celebrates 90 Years of the Iconic NUTmobile with New Class of Peanutters, New Peanut on Wheels

State-of-the-art NUTmobile is hitting the road with fresh trio of Peanutters at the helm

AUSTIN, Minn., June 18, 2025 /PRNewswire/ -- The PLANTERS^® brand team is celebrating 90 years of NUTmobile novelty with a freshly shelled trio of nutty navigators — and a bold new build.

This summer marks the 90th anniversary of the beloved NUTmobile program, and the PLANTERS^® brand is celebrating in style, unveiling the latest evolution of its iconic ride — complete with quirky updates like a peanut door handle, a neon-lit selfie station, and a 360-degree exterior cam. The new vessel has an all-new crew, to boot, as three newly minted Peanutters are set to captain the modernized NUTmobile on a year-long, nationwide tour, bringing smiles and snacks to fans across the country. Take a peek inside the new NUTmobile and watch the Peanutters give a tour on YouTube!

"We are incredibly excited to celebrate 90 years of the NUTmobile and welcome our new Peanutters," said Patrick Horbas, director of marketing for the PLANTERS^® brand. "The NUTmobile has always been about bringing people together and creating unforgettable experiences. With this new team and the latest NUTmobile, we're ready to continue this tradition in a big way."

Meet the latest crop of Peanutters:

• Aria Conte (Almond Aria): A 2024 graduate of Butler University with a degree in creative media and entertainment, Aria hails from Chicago. She has many passions, including sports, dancing and writing song parodies — and she goes nuts for PLANTERS^® Honey Roasted Peanuts.
• Hudson Ritchie (Nutty Huddy): A University of Illinois alum with a degree in advertising, Hudson loves spending time with family, and his go-to snack is PLANTERS^® Hot Chipotle Peanuts.
• Adleigh Mayes (Mayes-elnut): A native of Dothan, Alabama, Adleigh earned a degree in public relations from Freed-Hardeman University. She played volleyball on a scholarship and was active in student government. She loves PLANTERS^® Cinnamon and Brown Sugar Cashews.

As the new NUTmobile hits the road this summer, fans can look forward to interactive events, photo opportunities and plenty of nutty surprises along the way. For more information about the NUTmobile tour and upcoming events, visit https://www.plantersnutmobile.com/ or follow along on Instagram (@plantersnutmobileofficial) and TikTok (@plantersnutmobile).

About the PLANTERS^® Brand

Founded in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS^® brand has been the ultimate snacking solution for consumers for over a century with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you're craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, mixed nuts — PLANTERS^® products have you covered. The PLANTERS^® brand, which has been owned by Hormel Foods Corporation (NYSE:HRL) since 2021, is also home to the beloved MR. PEANUT^® character, who is currently touring the salty streets of America in his world-famous NUTmobile. Fans of the PLANTERS^® brand can request the world's largest peanut on wheels by submitting a request at plantersnutmobile.com. For more information on all PLANTERS^® products, visit planters.com.

About Hormel Foods — Inspired People. Inspired Food.^™

Hormel Foods Corporation (NYSE:HRL), based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, JUSTIN'S^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

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SOURCE PLANTERS Brand