Trent Broberg joins Fullbay as CEO, succeeding Patrick McKittrick
- Trent Broberg brings a proven ability to blend logistics expertise and technology leadership
- Executive transition designed for continuity and future growth
- Patrick McKittrick to step away after four years of leading the company through a period of growth and innovation
PHOENIX, Sept. 24, 2025 /PRNewswire/ -- Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, has announced Trent Broberg as its new Chief Executive Officer, effective September 22, 2025. Broberg succeeds Patrick McKittrick, who after four years as CEO has elected to step away to spend time with family and reflect on his next chapter.
Broberg brings deep experience in the transportation and logistics industry, having most recently served as CEO of ACERTUS, COO at Truckstop.com, and almost a decade at Swift Transportation. He also serves on the board of directors for Wabash (NYSE:WNC), the nation's largest trailer manufacturer. His background, combined with a passion for innovation in commercial repair, makes Broberg a natural fit to lead Fullbay as it continues its mission to create a better life for repair shops and fleets, and ultimately make roads safer for everyone.
"Fullbay has built an incredible platform that addresses real challenges for independent repair shops and internal fleet maintenance teams," said Broberg. "I'm excited to build on that foundation, drive further innovation as an AI-first company, and instill confidence in the team to deliver even greater value for our customers and the entire industry."
Since joining Fullbay in 2021, McKittrick has guided the company through a critical period of growth, strengthening customer relationships and positioning the business for long-term success. Under his leadership, Fullbay launched new innovations, expanded its offerings, and successfully secured a strategic growth investment from JMI Equity, along with reinvestment from Mainsail Partners, further fueling its expansion. The company also continued to deepen its commitment to independent repair shops and fleets across North America under McKittrick's leadership.
"This transition represents a natural inflection point for both me and Fullbay," said McKittrick. "We've achieved so much together, and the company is in a stronger position than ever. I'm looking forward to spending time with my family before deciding what's next, and I'm confident Trent is the right person to guide Fullbay into its next chapter."
McKittrick and Broberg will transition for a short period to ensure a seamless handoff for employees, customers, and partners. The company's leadership team remains in place, and Fullbay's strategy and commitments remain unchanged.
This planned transition underscores Fullbay's commitment to continuity while ushering in a new era of growth and innovation for the commercial repair industry.
Image: Trent Broberg
Image: Patrick McKittrick
ABOUT FULLBAY
Based in Phoenix, Arizona, Fullbay revolutionizes the operations of heavy-duty repair shops and internal fleet maintenance departments to create more efficient, focused, and faster organizations. The company provides a turn-key platform that connects every function of the business in real time from any location to improve workflow and create transparency in operations. Founded in 2014, Fullbay focuses on delivering operational excellence, preventive maintenance solutions, and inventory management optimization to its wide variety of customers. The company most recently launched its All About the Grilles e-commerce store in which a portion of proceeds gets donated to Fullbay Cares, a program dedicated to giving back to the essential workers of heavy-duty repair.
CONTACT:
Tom Eisbrenner
MBE Group on behalf of Fullbay
[email protected]
248.765.2121
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SOURCE Fullbay