Zomedica Strengthens UK Market Position with Strategic Distribution Agreement for High-Growth Veterinary Innovation Portfolio
Strategic partnership with Pioneer Veterinary Products Limited expands Zomedica's presence in the UK veterinary market through distribution of its leading point-of-care solutions
ANN ARBOR, MI / ACCESS Newswire / September 3, 2025 / Zomedica Corp. (OTCQB:ZOMDF) ("Zomedica" or the "Company"), a veterinary health company offering point-of-care diagnostic and therapeutic products for equine and companion animals, today announced a new distribution partnership in the United Kingdom with Pioneer Veterinary Products Limited, one of the region's most respected veterinary distributors. The agreement begins with the distribution of Zomedica's TRUFORMA® diagnostic platform throughout England, Scotland, Wales, and Northern Ireland, with the introduction of VETGuardian® remote monitoring technology planned at a later stage.
Under the agreement, Pioneer will lead sales and support for the small animal market on an exclusive basis and act as a non-exclusive distributor for equine products, expanding the availability of Zomedica's innovations across one of the world's most advanced veterinary regions.
The distributed products will initially include the TRUFORMA diagnostic platform, Zomedica's flagship point-of-care system delivering reference lab-quality results with point-of-care convenience for dogs, cats, and horses, supporting the diagnosis and monitoring of critical endocrine and thyroid conditions.
After the launch of the TRUFORMA line, Pioneer anticipates adding VETGuardian remote monitoring technology - a wireless, contactless system that continuously tracks animal vitals in real time, designed for high-efficiency monitoring in surgical and post-operative care, bringing best in class technology into the hands of veterinary professionals across the UK. "This agreement reflects another important step forward as we expand our distribution footprint in the UK," said Larry Heaton, Chief Executive Officer of Zomedica. "Building on our existing equine presence, this new partnership significantly increases access to our small animal solutions in one of the most influential veterinary markets in the world and supports our broader goal of global market leadership."
Clive Groombridge, Managing Director of Pioneer Veterinary Products Limited, commented: "We are delighted to partner with Zomedica to bring these advanced technologies to veterinary practices across the UK. Our team is passionate about supporting veterinary professionals with solutions that enhance patient care, and Zomedica's products fit perfectly with that mission."
Kevin Klass, Senior Vice President of Sales at Zomedica, added: "We're excited to launch this new partnership with a trusted UK distributor who shares our commitment to quality and innovation. As we move forward, we expect to include additional Zomedica products in this arrangement. The UK is a critical market, and we're confident that this relationship will accelerate our growth and support veterinary professionals in delivering outstanding care."
This new partnership strengthens Zomedica's European presence and brings veterinarians in the UK greater access to groundbreaking tools that improve animal outcomes and practice efficiency.
To learn more about the TRUFORMA® and VETGuardian® systems, or the full line of Zomedica's veterinary solutions, please visit www.zomedica.com.
For enquires in the UK, please reach out to Blake Anderson at [email protected].
About Pioneer Veterinary Products Limited
Pioneer Veterinary Products is a family-owned supplier of quality veterinary equipment and consumables, dedicated to making life easier for busy practices and hospitals. Founded in 2004, our roots run deep in animal care- we combine traditional values with modern solutions. Our friendly, multi-skilled team is committed to providing reliable supply, expert advice, and tailored support to practices of all sizes-from independent clinics to nationwide groups.
With an extensive product range, dependable delivery, and bespoke CPD opportunities, we're here to keep veterinary teams equipped, informed, and focused on what matters most, providing outstanding patient care. Find out more at www.pioneervet.co.uk.
About Zomedica
Zomedica is a leading equine and companion animal healthcare company dedicated to improving animal health by providing veterinarians innovative therapeutic and diagnostic solutions. Our gold standard PulseVet® shock wave system, which accelerates healing in musculoskeletal conditions, has transformed veterinary therapeutics. Our suite of products also includes the Assisi® Loop line of therapeutic devices and the TRUFORMA® diagnostic platform, the TRUVIEW® digital cytology system, and the VetGuardian® no-touch monitoring system, all designed to empower veterinarians to provide top-tier care. In the aggregate, their total addressable market in the U.S. exceeds $2 billion. Headquartered in Michigan, Zomedica employs approximately 150 people and manufactures and distributes its products from its world-class facilities in Georgia and Minnesota. Zomedica grew revenue 8% in 2024 to $27 million and maintains a strong balance sheet with approximately $59 million in liquidity as of June 30, 2025. Zomedica is advancing its product offerings, leveraging strategic acquisitions, and expanding internationally as we work to enhance the quality of care for pets, increase pet parent satisfaction, and improve the workflow, cash flow and profitability of veterinary practices. For more information visit www.zomedica.com.
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SOURCE: Zomedica Corp.
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