EYE insider transactions

Chief Legal & Strategy Officer Brandman Jared converted options into 1,890 shares and covered exercise/tax liability with 842 shares, increasing direct ownership by 1% to 77,079 units (SEC Form 4)

SEC Form 4 filed by Laden Christopher

Chief Executive Officer Wilkes Alexander sold $928,900 worth of shares (35,000 units at $26.54), decreasing direct ownership by 68% to 16,431 units (SEC Form 4)

SEC Form 4 filed by Chief Technology Officer Cutler David G

SEC Form 4 filed by SVP, CHIEF MERCH. & MC OFFICER Moeddel Ana

Head of Emerging Brands Patel Priti V converted options into 8,224 shares and covered exercise/tax liability with 2,738 shares, increasing direct ownership by 22% to 30,892 units (SEC Form 4)

Chief Brand & Mktg Officer Vandette Joseph converted options into 8,224 shares and covered exercise/tax liability with 2,430 shares, increasing direct ownership by 14% to 46,072 units (SEC Form 4)

President, America's Best Banner Mark converted options into 13,706 shares and covered exercise/tax liability with 4,133 shares, increasing direct ownership by 116% to 17,839 units (SEC Form 4)

Chief People Officer Clark Bill converted options into 8,224 shares and covered exercise/tax liability with 2,430 shares, increasing direct ownership by 9% to 70,218 units (SEC Form 4)

Chief Legal & Strategy Officer Brandman Jared converted options into 10,279 shares and covered exercise/tax liability with 3,494 shares, increasing direct ownership by 10% to 76,031 units (SEC Form 4)

SEC Form 4 filed by Chief Financial Officer Laden Christopher

Chief Executive Officer Wilkes Alexander converted options into 27,412 shares and covered exercise/tax liability with 13,994 shares, increasing direct ownership by 35% to 51,431 units (SEC Form 4)

Executive Chairman Fahs L Reade converted options into 54,824 shares, covered exercise/tax liability with 24,419 shares and sold $345,217 worth of shares (11,672 units at $29.58), increasing direct ownership by 3% to 694,880 units (SEC Form 4)

Head of Emerging Brands Patel Priti V converted options into 14,940 shares and covered exercise/tax liability with 5,384 shares, increasing direct ownership by 60% to 25,406 units (SEC Form 4)

Chief Brand & Mktg Officer Vandette Joseph converted options into 31,744 shares and covered exercise/tax liability with 9,597 shares, increasing direct ownership by 122% to 40,278 units (SEC Form 4)

SVP, Chief People Officer Clark Bill converted options into 31,744 shares and covered exercise/tax liability with 9,571 shares, increasing direct ownership by 52% to 64,424 units (SEC Form 4)

Chief Legal & Strategy Officer Brandman Jared converted options into 31,744 shares and covered exercise/tax liability with 9,538 shares, increasing direct ownership by 47% to 69,246 units (SEC Form 4)

Executive Chairman Fahs L Reade converted options into 224,071 shares and covered exercise/tax liability with 99,803 shares, increasing direct ownership by 23% to 672,076 units (SEC Form 4)

General Manager Patel Priti V converted options into 3,363 shares and covered exercise/tax liability with 1,382 shares, increasing direct ownership by 14% to 15,850 units (SEC Form 4)

Chief Brand & Mktg Officer Vandette Joseph converted options into 3,363 shares and covered exercise/tax liability with 1,172 shares, increasing direct ownership by 14% to 18,131 units (SEC Form 4)

SVP, Chief People Officer Clark Bill converted options into 3,363 shares and covered exercise/tax liability with 1,172 shares, increasing direct ownership by 5% to 42,251 units (SEC Form 4)

Chief Legal & Strategy Officer Brandman Jared converted options into 3,540 shares and covered exercise/tax liability with 1,205 shares, increasing direct ownership by 5% to 47,040 units (SEC Form 4)

Executive Chairman Fahs L Reade converted options into 28,321 shares and covered exercise/tax liability with 12,708 shares, increasing direct ownership by 3% to 547,808 units (SEC Form 4)

General Manager Patel Priti V covered exercise/tax liability with 538 shares and converted options into 1,502 shares, increasing direct ownership by 7% to 13,869 units (SEC Form 4)

Executive Chairman Fahs L Reade sold $301,278 worth of shares (12,600 units at $23.91), decreasing direct ownership by 2% to 532,195 units (SEC Form 4)

SEC Form 4 filed by Chief Technology Officer Cutler David G

SEC Form 3 filed by new insider Cutler David G

SEC Form 4 filed by SVP, CHIEF MERCH. & MC OFFICER Moeddel Ana

SEC Form 3 filed by new insider Moeddel Ana

Executive Chairman Fahs L Reade sold $3,343,174 worth of shares (137,400 units at $24.33), decreasing direct ownership by 20% to 544,795 units (SEC Form 4)

Chief Executive Officer Wilkes Alexander converted options into 61,785 shares and covered exercise/tax liability with 25,189 shares (SEC Form 4)

SEC Form 4 filed by Chief Executive Officer Wilkes Alexander

President, America's Best Banner Mark converted options into 11,728 shares and covered exercise/tax liability with 3,462 shares (SEC Form 4)

Director Zulla Caitlin was granted 10,870 units of Restricted Stock Units, increasing direct ownership by 99% to 21,880 units (SEC Form 4)

Director Ofarrell Susan C was granted 9,674 shares, increasing direct ownership by 76% to 22,333 units (SEC Form 4)

Director Nicholson Michael J was granted 7,392 units of Restricted Stock Units, increasing direct ownership by 222% to 10,719 units (SEC Form 4)

Director Mcgrann James M. was granted 7,392 units of Restricted Stock Units, increasing direct ownership by 222% to 10,719 units (SEC Form 4)

Director Kelman Naomi was granted 7,392 shares, increasing direct ownership by 22% to 41,041 units (SEC Form 4)

Director Johnson Susan S was granted 7,392 shares, increasing direct ownership by 20% to 43,700 units (SEC Form 4)

Director Hepner Virginia A was granted 7,392 shares, increasing direct ownership by 20% to 44,027 units (SEC Form 4)

Director Armario Jose was granted 10,870 shares, increasing direct ownership by 28% to 49,901 units (SEC Form 4)

Chief Executive Officer Fahs L Reade gifted 11,000 shares, decreasing direct ownership by 2% to 682,195 units (SEC Form 4)

SVP, CHIEF MERCH. & MC OFFICER Molony Megan sold $73,710 worth of shares (3,900 units at $18.90), exercised 12,206 shares at a strike of $15.07 and covered exercise/tax liability with 10,581 shares, decreasing direct ownership by 29% to 5,600 units (SEC Form 4)

SVP, Chief Technology Officer Acharya Ravi sold $225,060 worth of shares (12,000 units at $18.75), decreasing direct ownership by 51% to 11,700 units (SEC Form 4)

Chief Legal & Strategy Officer Brandman Jared converted options into 1,889 shares and covered exercise/tax liability with 562 shares, increasing direct ownership by 3% to 44,705 units (SEC Form 4)

Chief Brand & Mktg Officer Vandette Joseph converted options into 1,831 shares and covered exercise/tax liability with 545 shares, increasing direct ownership by 9% to 15,940 units (SEC Form 4)

SEC Form 4 filed by Chief Financial Officer Laden Christopher

SEC Form 3 filed by new insider Laden Christopher

Director Nicholson Michael J was granted 3,327 units of Restricted Stock Units (SEC Form 4)

SEC Form 3 filed by new insider Nicholson Michael J

Director Mcgrann James M. was granted 3,327 units of Restricted Stock Units (SEC Form 4)

SEC Form 3 filed by new insider Mcgrann James M.

SEC Form 4 filed by SVP, CHIEF MERCH. & MC OFFICER Molony Megan

SEC Form 4 filed by General Manager Patel Priti V

SEC Form 4 filed by Chief Brand & Mktg Officer Vandette Joseph

SEC Form 4 filed by SVP, Chief Technology Officer Acharya Ravi

SEC Form 4 filed by President, America's Best Banner Mark

SEC Form 4 filed by SVP, Chief People Officer Clark Bill

SEC Form 4 filed by Chief Legal & Strategy Officer Brandman Jared

SEC Form 4 filed by President Wilkes Alexander