COFFEE HOLDING CO. ANNOUNCES THE PURCHASE OF A $2.5 MILLION EQUITY INTEREST IN OWYN.

STATEN ISLAND, New York, Sept. 09, 2021 (GLOBE NEWSWIRE) -- Coffee Holding Company, Inc. (NASDAQ:JVA)("Coffee Holding" or the "Company") today announced a $2.5 million dollar investment in OWYN™ (Only What You Need).

"We believe this investment will allow us to work with an exciting company like OWYN, which has exhibited substantial growth in the ready-to-drink and plant-based beverage markets over the last several years and is currently selling in approximately 20,000 doors. This is a market that is attractive to us given the momentum and future of better-for-you beverages in the United States. We look forward to working with OWYN to explore potential benefits and synergies for our two companies," said Andrew Gordon, Coffee Holding's President and Chief Executive Officer.

About OWYN^™ (Only What You Need)

OWYN^™ (Only What You Need), is a plant-based protein drink manufacturer who makes protein drinks for people who wish to live a clean, inspired and transparent lifestyle. OWYN^™ is one of the fastest growing plant-based protein beverage across both brick & mortar and eCommerce. The products contain only real, simple, all-natural ingredients. OWYN currently offers its protein drinks in five flavors and recently expanded its line to include Pro Elite Shakes – the first plant-based protein shake that contains 35 grams of protein and zero sugar. For more information on OWYN, please visit liveowyn.com. 

About Coffee Holding Co., Inc.

Founded in 1971, Coffee Holding Co., Inc. (NASDAQ:JVA) is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding's product offerings consist of eight proprietary brands each targeting a different segment of the consumer coffee market as well as roasting and blending coffees for major wholesalers and retailers throughout the United States who want to have products under their own names to compete with national brands. In addition to selling roasted coffee, Coffee Holding Co., Inc. also imports green coffee beans from around the world which it resells to smaller regional roasters and coffee shops around the United States and Canada. Lastly, Coffee Holding Co., Inc. has begun selling tabletop coffee roasters for home and business use as well as a new line of CBD infused coffee products.

Forward-looking statements

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including those related to the success of our investments and joint ventures. Forward-looking statements include statements with respect to our beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause our actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be forward-looking statements. We have based these forward-looking statements upon information available to management as of the date of this release and management's expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, hedging activities, the effect of economic conditions, the effect of the COVID-19 pandemic, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Company Contact

Coffee Holding Co., Inc.

Andrew Gordon

President & CEO

718-832-0800