A New Era of Trust: NRC Health's 2025 Experience Perspective Report Reveals Insights to Elevate the Healthcare Experience
NRC Health unveils its 2025 Experience Perspective Report, highlighting new research and trends shaping the future of healthcare, with a focus on trust, generational shifts, and evolving consumer demands.
NRC Health, a recognized leader in healthcare experience management solutions to transform interactions for patients, consumers, and employees alike, released its 2025 Experience Perspective today during a live national webcast. Known for delivering premier market research and data-driven insights, NRC Health's report features key findings and strategic recommendations based on extensive research involving millions of consumers, patients, and other healthcare leaders nationwide.
Guided by NRC Health's research, the organization introduces a trust framework designed to help hospital and health system leaders address what matters most to the unique individuals who are receiving, delivering, and supporting care. The Experience Perspective Report also provides leaders with deeper insight into how overall trust in healthcare has evolved and how generational differences are redefining the expectations, beliefs, and behaviors of both patients and professionals across the healthcare journey.
"We discovered that consumers are nearly 300% more likely to recommend a healthcare organization when they trust it – underscoring that trust isn't merely a nice-to-have; it's critical for the long-term growth and stability of hospitals and health systems nationwide," said Jennifer Baron, Chief Experience Officer at NRC Health. "In our 2025 report, we empower healthcare leaders with actionable insights on how to foster, cultivate, and maintain trust, providing organizations across the country with a solid foundation for sustained success."
The comprehensive report is strategically structured into two sections, each offering in-depth insights and actionable strategies to guide healthcare leaders in driving meaningful change. The first section delves into research that highlights the critical role of trust in shaping consumer loyalty, while the second section explores experience management as a core capability for meeting the dynamic and evolving expectations of today's healthcare consumers. Together, these sections provide a powerful framework for organizations to not only adapt but thrive in an increasingly complex healthcare landscape.
"While NRC Health has released Experience Perspective Reports in previous years, this year's edition stands apart – it is more actionable than ever for healthcare leaders and directly aligned with the pressing realities facing healthcare today," said Helen Hrdy, Chief Operating Officer at NRC Health. "For the first time, we've included a comprehensive trust strategy specifically tailored for governing boards and senior leadership, along with a focused perspective on trust-building in pediatric care, providing critical insights for navigating today's complex healthcare challenges."
Following the release of the report, NRC Health remains committed to exploring the evolving dynamics of trust via consumer behavior, patient experience, experience management, and more. This ongoing effort will empower healthcare leaders to not only anticipate change but also equip them with actionable, data-driven insights that enable them to weave trust into every interaction, driving lasting impact and organizational success.
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About NRC Health
NRC Health has received the 2025 Best in KLAS Award for Healthcare Experience Management. This recognition independently validates NRC Health's relentless pursuit of excellence in healthcare through innovation and deep partnerships, bringing together its comprehensive experience management platform, advanced technology, and proven techniques to drive the most human healthcare experiences.
For more than 40 years, NRC Health (NASDAQ:NRC) has led the charge to humanize healthcare and support organizations in their understanding of each unique individual. NRC Health's commitment to Human Understanding helps leading healthcare systems get to know the patients, consumers, employees, and communities they serve on a human level. Guided by its uniquely empathic heritage, human-centered approach, unmatched market research and emphasis on consumer preferences, NRC Health is transforming the healthcare experience, creating strong outcomes across the healthcare journey.
For more information, email [email protected] or visit www.nrchealth.com.
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Claudia Witczak
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