Accenture Named An Official Sponsor of the National Football League's 2025 International Games
The National Football League today named Accenture (NYSE:ACN) an Official Sponsor of the 2025 NFL International Games, which will be played in São Paulo, Brazil; Dublin, Ireland; London, U.K.; Berlin, Germany; and Madrid, Spain. This announcement builds upon Accenture's existing role as the Official Business and Technology Consulting Sponsor of the NFL, further strengthening the technology partnership designed to accelerate the global growth of football.
Together, Accenture and the NFL are driving international expansion by combining the league's vision for global growth with Accenture's innovation, technology, and worldwide presence.
"The NFL is committed to growing the game of football globally, and expanding our partnership with Accenture as the Official Sponsor of the 2025 International Games underscores the importance of bringing innovation and scale to our international growth," said Tracie Rodburg, SVP of Global Partnerships at the NFL.
At the center of this effort is the NFL's International Player Pathway (IPP) program, which identifies and develops elite athletes from around the world with the potential to play in the league. Accenture is working with the NFL's International Football Development Team to enhance the program through:
- Applied analytics: Applying the IPP's advanced data models to key metrics—such as height, weight, and age—to strengthen the scouting funnel.
- Global scouting support: Delivering data directly to the NFL's International Scouting leadership to spotlight athletes who can both contribute on the field and inspire new fan bases internationally.
In addition, Accenture is supporting the NFL's global expansion strategy by providing market intelligence. With its international presence and expertise, Accenture helps the league assess and optimize opportunities in current and future host regions for international games, ensuring long-term impact for communities and fans.
"The NFL's international strategy is a business transformation as much as it is a sports expansion," said Noel Winn, managing director at Accenture who leads the work with the NFL. "We're helping the league use AI and analytics to make smarter decisions—whether it's identifying high-potential athletes, evaluating new markets, or tailoring fan experiences. It's about turning data into action that drives growth, engagement, and long-term value."
The expanded sponsorship underscores Accenture's commitment to fueling the global growth of one of the world's most popular sports, leveraging AI, analytics, and international expertise to help the NFL deliver unforgettable experiences to players, fans, and communities around the globe.
"As someone who's followed the game for years, it's rewarding to help shape how football reaches new audiences around the world," said John Chleborad, global head of brand at Accenture. "Our expanded partnership with the NFL is focused on long-term growth—grounded in market insight, local engagement, and a shared commitment to expanding the sport globally in a way that creates value for players, fans, communities, and the business of the league."
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.
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Tina Janczura
Accenture
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