Actor Terry Crews Is Face (and Singing Voice!) of College Football Marketing Campaign for Ram
AUBURN HILLS, Mich., Oct. 13, 2025 /PRNewswire/ --
- "Epic Launch," Ram's new marketing and advertising campaign starring Terry Crews, kicks off season-long series taking viewers through the college football season
- Ram teaser hinted at Crews' campaign launch last week with "Favorite Song," a nod to the memorable vehicle scene in cult classic film "White Chicks"
- College quarterback Drew Allar (Penn State Nittany Lions) makes a cameo in spot
- HEMI® V-8 makes powerful return to Ram 1500 with orders exceeding production of truck; dealerships reporting initial units selling in five days on average, driven by strong consumer anticipation and demand
- Ram retail sales increased 26% in Q3 2025; light-duty trucks' total sales increased 10% year over year in Q3
Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got Talent") to its roster to write its "Epic Launch" anthem for the truck brand, as part of its multi-installment college football marketing campaign.
The new campaign rolls out over the course of the 2025 college football season and will consist of four national broadcast commercials, as well as multiple videos that will run across the Ram brand's social media and digital media channels, all starring Crews. The campaign will also see a multicultural extension for the Hispanic market.
"As a former college football player and current Ram truck super fan, it was awesome for me to support both with an epic fight song," said Crews. "I had a blast bringing this crazy idea to life."
"Given the spirited nature of Ram's long-standing relationship with college football, we wanted to create a Ram anthem to inspire our fans and celebrate their loyalty to the brand," said Olivier Francois, global chief marketing officer, Stellantis. "As viewers will see in our season-long marketing campaign, Terry Crews literally sings the virtues of Ram's unrivaled performance and the many ways the truck brand standouts across its competition."
"Ram is tackling our college football marketing campaign with the same bold creativity, focus and relentless drive that defines our truck lineup," said Tim Kuniskis, Ram CEO. "This approach delivers exactly what our audience and truck customers crave, authenticity and power with an unexpected performance that leaves it all out there in the field. It's yet another example of how Ram continues to do things in a way only Ram can."
Ram teased the launch of its campaign in a television and social media video, "Favorite Song," during the lead-up to the official launch this past weekend. Twenty-one years after Crews gave a preview of his singing voice in his hilarious rendition of Vanessa Carlton's "A Thousand Miles" in the now cult classic film "White Chicks," the performer returned for an encore—this time inside a Ram truck.
The teaser video opens on a Ram 1500 RHO in the middle of a college football stadium, over which Crews proudly announces, "Ram loves college football!" Inside, Crews explains he's written a college fight song for Ram. But when he presses play, the 2001 smash pop-hit plays instead. "What the—? That's not it. I do love this song, though!" exclaims Crews, before he begins singing and head-shaking to the music like he did in the "White Chicks" film.
Following the teaser, the "Epic Launch" campaign officially kicked off during college football this past weekend. The video shows a "Ramified" football stadium, with the field converted to a high-octane playground for Ram trucks, including Ram's monster truck, while fans cheer and pyrotechnics explode around the action, with Crews, outfitted in a red, white and blue suit and as a Ram mascot, planting the Ram flag while leading fans in his rendition of Ram's "Epic Launch" song.
"Epic Launch" lyrics:
"It's time for a Ram fight song!
Tailgates, muscle tanks, Stars and Stripes…
Ram loves college football and mascot fights!
HEMI® engines, Hurricanes, Cummins, too.
Drew Allar, this NIL deal's for you!
The baddest trucks you'll ever see … with thousands of miles of warrantyyyy!"
Ram brand now offers America's best full-size truck limited powertrain warranty, covering 2026 model-year Ram trucks and vans (excluding full battery-electric vehicles) sold in the United States. The new 10-year/100,000-mile limited powertrain warranty reflects Ram's commitment to long-term vehicle quality as more buyers opt for extended loan terms.
Ram announced the return of the 5.7-liter HEMI V-8, beginning with the 2026 Ram 1500. The first trucks with the V-8 powertrain began arriving at dealerships this summer, with dealerships reporting initial units selling in five days on average, driven by strong consumer anticipation and demand. Ram retail sales increased 26% in Q3 2025.
The campaign was created by Doner in partnership with Ram.
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 Chassis Cab and ProMaster vans.
Ram light-duty and heavy-duty pickups offer products in the fastest growing segment within the pickup space—Sport trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.
In the commercial business, Ram offers the Chassis Cab line with features to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.
Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
- America's Best Full-size Truck and Van Powertrain Limited Warranty 10 years/100k miles
- Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
- Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
- Ram 1500 RHO: Best off-road performance per dollar
- Ram ProMaster: The most cargo space available in any traditional full size cargo van
- Ram Power Wagon: Most off-road capable full-size pickup
Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE:STLA), please visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Ram Truck brand: ramtrucks.com
Facebook: facebook.com/RamTrucks
Instagram: @ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: youtube.com/RamTrucks, youtube.com/StellantisNA
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SOURCE Stellantis