• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Dashboard
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlerts
    Company
    AboutQuantisnow PlusContactJobs
    Legal
    Terms of usePrivacy policyCookie policy

    Adobe Expands GenStudio Content Supply Chain Offering for Marketing and Creative Teams to Tackle Skyrocketing Content Demands with AI

    3/18/25 12:03:00 PM ET
    $ADBE
    Computer Software: Prepackaged Software
    Technology
    Get the next $ADBE alert in real time by email
    • New capabilities across Adobe GenStudio, Adobe's end-to-end content supply chain solution, empower marketing teams to scale personalized, on-brand content efficiently, including AI agents for workflow optimization and content production.
    • Adobe GenStudio Foundation will deliver a unified interface that integrates data from Adobe's content supply chain applications, providing visibility and actionable insights into campaign plans, projects, assets and insights.
    • Integrations with Google, LinkedIn and Microsoft enable businesses to easily create and activate personalized experiences in GenStudio for Performance Marketing, and additional partnerships support content creation workflows for regulated industries.

    Today, at Adobe Summit – the flagship digital experience conference – Adobe (NASDAQ:ADBE) announced major updates across Adobe GenStudio, Adobe's end-to-end content supply chain solution that optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250318679672/en/

    Adobe GenStudio

    Adobe GenStudio

    With the new Adobe GenStudio Foundation, a unified interface will bring together data from Adobe's full suite of content supply chain applications—providing a single place for visibility and actionable insights into campaign plans, projects, assets and insights, without requiring navigation between Adobe Experience Cloud and Creative Cloud applications. Adobe also unveiled activation capabilities in GenStudio for Performance Marketing – a generative AI-first application that empowers marketing teams to create their own on-brand content that drives personalized experiences and marketing campaigns – with partners including Microsoft, Google and LinkedIn.

    As brands compete for consumer attention across fast-moving platforms including social media, mobile apps and e-commerce, the demand and need for relevant, standout content is skyrocketing. In fact, nearly two-third of marketers* expect the demand for content to quintuple between 2024 and 2026, putting marketers and creatives under incredible pressure to deliver. With Adobe GenStudio, businesses can bring together content, data and journeys to scale content production that is personalized and performant.

    "The content supply chain for most brands is a complex web of interlocking teams, workflows and systems, with many points of failure slowing down the process of delivering content that powers great customer experiences," said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. "Adobe GenStudio applications are widely used by creatives and marketers and are the only solution that can unify workflows across teams, with natively integrated generative AI capabilities that unlock speed and efficiency."

    "The Lumen fiber network is designed to accelerate AI innovation for businesses, and we are investing in digital marketing to capture the massive opportunity and continue to accelerate demand," said Ryan Asdourian, chief marketing officer, Lumen Technologies. "Personalization is critical to driving marketing performance, and Adobe is helping us optimize our content supply chain by unlocking generative AI to streamline repetitive tasks - and quickly produce the high volume of assets that are needed for channels such as social media."

    Adobe's innovations are powered by Adobe's AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. This comes to life in Adobe Experience Platform, which brings together customer experience data, CX language models and AI Agent orchestration. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.

    New workflow and planning capabilities

    • Workflow Optimization Agent: Built on Adobe Experience Platform Agent Orchestrator—which helps businesses manage and orchestrate AI agents from Adobe and third parties—the Workflow Optimization Agent boosts productivity and cross-team collaboration by monitoring project health, streamlining approvals and resolving inefficiencies. Designed for enterprise marketing teams, it enhances resource planning and execution by understanding project histories and team dynamics—while automating work intake, recommending prioritization strategies and detecting risks before they impact deadlines.
    • Unified review and approval: For many organizations, marketers have preferred tools for tracking resources and progress, while creatives use a different set of tools to share ideas and feedback. Critical updates are not always synchronized, leading to miscommunication and delays. A new unified review and approval experience enables creatives to collaborate in Frame.io v4 – the world's leading creative review and collaboration platform – with status and project updates automatically updated in Workfront and vice versa. This also includes an integration with Workfront and Adobe Express – which brings the best of Adobe's creative tools into a quick and easy app that anyone can use to create amazing content – where edited Express templates (used in marketing assets for instance) are automatically brought into Workfront review and approval workflows before export.

    New creation and production capabilities

    • Content Production Agent: Available within GenStudio for Performance Marketing, the Content Production Agent will enable teams to upload a marketing plan and automatically receive recommendations on visual styles and tactics for the campaign. The AI agent will then create on-brand marketing assets for use across channels such as social media and email.
    • APIs to power video and 3D workflows: Adobe Firefly Services is a collection of creative and generative APIs that integrate powerful capabilities such as Text-to-Image and Generative Expand into existing production workflows. Generally available today, new APIs support scaling on-brand content with the Custom Models API. Video workflows are supported by the Translate and Lip Sync API, which seamlessly changes dialogue into different languages to drive more efficient video production, as well as the Reframe API for resizing. Additionally, the Substance 3D API enables teams to quickly create asset variations for existing product images.
    • Scaled content production: Powered by Firefly Services, Firefly Creative Production unlocks the power of Adobe APIs through a no-code, easy-to-use interface that can handle a variety of repetitive production tasks, such as intelligently cropping assets for different marketing channels. Teams can more efficiently create the thousands of variations needed each year to provide highly personalized experiences and drive better conversion, while freeing up creatives to focus on more strategic efforts, including brand and campaign initiatives.

    New delivery and activation capabilities with advertising and compliance partners

    • Integrations with Google, LinkedIn and Microsoft: GenStudio for Performance Marketing provides a single, self-service application for creating paid social ads, display ads, banners, marketing emails and more, anchored to on-brand templates defined by creatives. Asset creation for display ads is now available for advertisements served through Microsoft Advertising Platform and Google Campaign Manager 360. Adobe also announced today an expansion of its collaboration with LinkedIn Ads, for teams to quickly create campaign assets for B2B use cases.
    • Partner integrations for regulated industries: Adobe also unveiled today partnerships in GenStudio for Performance Marketing with IntelligenceBank, Acxiom, Lithero, PwC, Saifr and Stensul, to support content creation workflows for regulated industries such as healthcare and financial services. These in-app extensions enable teams to customize or add functionality directly within Adobe's application, tailored to the specific needs of the business.

    New reporting and insights capabilities

    • Measuring content performance: Adobe Content Analytics, generally available this month, ensures experiences support business goals focused on engagement and conversion. Attribute-level performance insights (colors, objects and locations) are correlated with customer interactions, driving real-time adjustments to content. The insights are available in Adobe Customer Journey Analytics, as well, for a holistic view of customer journeys.

    Bringing more choice for AI models to enterprise customers

    To bring more efficient processes to the content supply chain, Adobe also announced plans to provide creators more variation in the ideation process with the choice to use non-Adobe models directly in the Adobe ecosystem. Adobe is starting with models from Black Forest Labs (Flux 1.1 Pro), fal (upscalers), Google (Veo 2, Imagen 3) and Runway (Runway Frames), which creators are already using to experiment with different aesthetic styles, with additional models coming soon. Enterprise customers will have the option to enable non-Adobe models at the enterprise level if their organization wants creative teams to be able to use these models along with Adobe Firefly commercially safe models.

    About Adobe

    Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.

    Forward-Looking Statements

    This press release contains "forward-looking statements" within the meaning of applicable securities laws, including those related to Adobe's new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled "Risk Factors" in Adobe's most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe's filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.

    *Adobe Survey of 2,841 marketers in markets, including the U.S., Australia, France, Germany, India, Japan and the U.K. (fielded from Feb. 27 to March 7, 2024)

    View source version on businesswire.com: https://www.businesswire.com/news/home/20250318679672/en/

    Public relations contact

    Kevin Fu

    Adobe

    [email protected]

    Get the next $ADBE alert in real time by email

    Chat with this insight

    Save time and jump to the most important pieces.

    Recent Analyst Ratings for
    $ADBE

    DatePrice TargetRatingAnalyst
    4/16/2025$495.00 → $450.00Outperform
    BMO Capital Markets
    4/14/2025$530.00 → $480.00Outperform
    RBC Capital Mkts
    3/21/2025Underweight → Sector Weight
    KeyBanc Capital Markets
    3/13/2025$515.00 → $495.00Outperform
    BMO Capital Markets
    2/19/2025Neutral
    Redburn Atlantic
    1/15/2025$425.00Underperform → Neutral
    Exane BNP Paribas
    1/8/2025$600.00 → $475.00Buy → Hold
    Deutsche Bank
    12/12/2024$625.00 → $550.00Buy → Hold
    TD Cowen
    More analyst ratings

    $ADBE
    SEC Filings

    See more
    • Adobe Inc. filed SEC Form 8-K: Leadership Update, Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year, Submission of Matters to a Vote of Security Holders, Financial Statements and Exhibits

      8-K - ADOBE INC. (0000796343) (Filer)

      4/24/25 4:06:22 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • SEC Form 10-Q filed by Adobe Inc.

      10-Q - ADOBE INC. (0000796343) (Filer)

      3/26/25 4:03:42 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Adobe Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

      8-K - ADOBE INC. (0000796343) (Filer)

      3/12/25 4:06:35 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology

    $ADBE
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    See more
    • BMO Capital Markets reiterated coverage on Adobe with a new price target

      BMO Capital Markets reiterated coverage of Adobe with a rating of Outperform and set a new price target of $450.00 from $495.00 previously

      4/16/25 7:51:48 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • RBC Capital Mkts reiterated coverage on Adobe with a new price target

      RBC Capital Mkts reiterated coverage of Adobe with a rating of Outperform and set a new price target of $480.00 from $530.00 previously

      4/14/25 10:33:17 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Adobe upgraded by KeyBanc Capital Markets

      KeyBanc Capital Markets upgraded Adobe from Underweight to Sector Weight

      3/21/25 8:00:43 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology

    $ADBE
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    See more
    • SEC Form SC 13G/A filed by Adobe Inc. (Amendment)

      SC 13G/A - ADOBE INC. (0000796343) (Subject)

      2/13/24 4:55:57 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • SEC Form SC 13G/A filed by Adobe Inc. (Amendment)

      SC 13G/A - ADOBE INC. (0000796343) (Subject)

      2/9/23 10:54:50 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • SEC Form SC 13G/A filed by Adobe Inc. (Amendment)

      SC 13G/A - ADOBE INC. (0000796343) (Subject)

      2/9/23 8:23:46 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology

    $ADBE
    Leadership Updates

    Live Leadership Updates

    See more
    • Adobe Appoints Lara Balazs as Chief Marketing Officer

      Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company's brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights. Balazs will lead the Global Marketing Organization responsible for Adobe's renowned brand, Adobe.com, the company's industry-leading events, campaigns, communications, social media and its best-in-class m

      12/2/24 8:30:00 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Stagwell Named Global Lead for Creative Campaigns and Social Content at Adobe

      Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company's unique offerings Stagwell's agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale NEW YORK, Oct. 1, 2024 /PRNewswire/ -- Adobe (NASDAQ:ADBE) today appointed Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network from upstream rese

      10/1/24 8:03:00 AM ET
      $ADBE
      $STGW
      Computer Software: Prepackaged Software
      Technology
      Advertising
      Consumer Discretionary
    • Atlassian Appoints Scott Belsky, Adobe Chief Strategy Officer, to Board of Directors

      Atlassian Corporation (NASDAQ:TEAM), a leading provider of team collaboration and productivity software, today announced it is appointing Scott Belsky to its Board of Directors effective August 1, 2024. Scott is the Chief Strategy Officer and Executive Vice President, Design & Emerging Products, at Adobe (NASDAQ:ADBE), a leader in creative, digital document and digital experience technology. "I'm excited for Scott to bring his deep strategy and product experience to our Board. He's built loveable products used by millions of people around the world, and knows how to deliver customer value. Scott understands the tech industry and has a strong pulse for the trends shaping our world. Never h

      7/24/24 9:00:00 AM ET
      $ADBE
      $TEAM
      Computer Software: Prepackaged Software
      Technology

    $ADBE
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    See more
    • EVP & CFO Durn Daniel bought $507,758 worth of shares (1,300 units at $390.58), increasing direct ownership by 5% to 29,876 units (SEC Form 4)

      4 - ADOBE INC. (0000796343) (Issuer)

      3/21/25 4:34:57 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Director Ricks David A bought $998,946 worth of shares (2,250 units at $443.98) (SEC Form 4)

      4 - ADOBE INC. (0000796343) (Issuer)

      1/30/25 7:45:44 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Banse Amy bought $8,505 worth of shares (15 units at $567.03) (SEC Form 4)

      4 - ADOBE INC. (0000796343) (Issuer)

      1/8/24 4:35:58 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology

    $ADBE
    Press Releases

    Fastest customizable press release news feed in the world

    See more
    • Adobe Delivers Creative Pros Unparalleled Speed, Precision and Flexibility with New Creative Cloud Innovations and Firefly App

      100+ Creative Cloud innovations and productivity upgrades equip creative professionals to work faster, with more control and precision over the finest details Firefly-powered innovations in Photoshop, Illustrator, Express and Premiere Pro bring creative professionals powerful, streamlined workflows to generate and edit graphics, extend video footage and animate images Creative pros can explore and ideate with the new Firefly app – including the new Firefly Boards for AI-first moodboarding – with Adobe's commercially safe Firefly models and choice in partner models to explore concepts and create images, vectors, audio and video Today, at its MAX London creativity conference, Adobe (NA

      4/24/25 5:00:00 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Adobe Introduces New AI-Powered Video Tools in Adobe Express for Intuitive Content Creation

      Major advancements in video, including new Clip Maker and custom b-roll and background generation, make editing footage fast and simple while Dynamic Animation easily brings lifelike motion to static images Adobe Express empowers business professionals to easily create extraordinary on-brand assets with brand kits, locked templates and new Generate Similar to produce cohesive asset collections in seconds that are safe for commercial use Directly integrated with flagship Creative Cloud apps like Photoshop, Illustrator, Lightroom and Acrobat, Adobe Express makes it seamless for creative professionals to take their work further, add animation, repurpose assets and edit and publish content

      4/24/25 5:00:00 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Adobe Revolutionizes AI-Assisted Creativity with Firefly, the All-In-One Home for AI Content Creation, with New Partner and Firefly Models

      Firefly combines Adobe's commercially safe Firefly models and now the choice of models from partners including Google Cloud and OpenAI so creators can ideate, create and produce images, videos, audio, vectors and designs from a single home Adobe releases new Firefly Image Model 4 and Firefly Image Model 4 Ultra for impeccable realism and detail and makes Firefly Video Model generally available Firefly now includes the all-new Firefly Boards in public beta, equipping creators with a collaborative, AI-first surface for moodboarding and exploring creative concepts Today, at its MAX London creativity conference, Adobe (NASDAQ:ADBE) showcased the new Firefly, the all-in-one app for AI-ass

      4/24/25 5:00:00 AM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology

    $ADBE
    Financials

    Live finance-specific insights

    See more
    • Adobe Delivers Record Q1 Results

      Record Q1 Operating Cash Flows of $2.48 billion Reaffirms FY2025 Targets Previews Customer-Focused Strategy Ahead of Its Investor Meeting at Adobe Summit Adobe (NASDAQ:ADBE) today reported financial results for its first quarter fiscal year 2025 ended Feb. 28, 2025, reaffirming its FY2025 targets, and previewed its customer-focused strategy ahead of Adobe's Investor Meeting next week at Adobe Summit. "Adobe's success over the next decade will be driven by customer-focused innovation and new offerings for creators, marketing professionals, business professionals and consumers," said Shantanu Narayen, chair and CEO, Adobe. "Adobe is well-positioned to capitalize on the acceleration of

      3/12/25 4:05:00 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Adobe to Announce Q1 FY2025 Earnings Results on March 12

      Company to host Investor Meeting on March 18 Today, Adobe (NASDAQ:ADBE) announced it will release its first quarter fiscal year 2025 results after the market closes on Wednesday, March 12, 2025, followed by a conference call with investors from 2-3 p.m. Pacific Time. The conference call will be streamed live on the Adobe Investor Relations Site. Following the call, a recording and related materials will be available on the site. Additionally, Adobe announced it will host its Investor Meeting with financial analysts and investors on Tuesday, March 18, 2025 at 2 p.m. Pacific Time at Adobe Summit in Las Vegas, NV. Adobe's executive team will provide updates on the company's strategy, innov

      3/3/25 1:00:00 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • Adobe Reports Record Q4 and Fiscal 2024 Revenue

      FY2024 Net New Digital Media ARR exceeds $2.0 billion FY2024 Digital Experience revenue exceeds $5.3 billion Record Q4 operating cash flows of $2.92 billion Record RPO of $19.96 billion, 16 percent year-over-year growth Adobe (NASDAQ:ADBE) today reported financial results for its fourth quarter and fiscal year 2024 ended Nov. 29, 2024. "Adobe delivered record FY24 revenue, demonstrating strong demand and the mission-critical role Creative Cloud, Document Cloud and Experience Cloud play in fueling the AI economy," said Shantanu Narayen, chair and CEO, Adobe. "Our highly differentiated technology platforms, rapid pace of innovation, diversified go-to-market and the integration

      12/11/24 4:05:00 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology

    $ADBE
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    See more
    • SVP & CAO Forusz Jillian sold $175,828 worth of shares (462 units at $380.58), decreasing direct ownership by 14% to 2,834 units (SEC Form 4)

      4 - ADOBE INC. (0000796343) (Issuer)

      5/6/25 4:14:12 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • President, DX Chakravarthy Anil converted options into 606 shares and covered exercise/tax liability with 300 shares, increasing direct ownership by 0.72% to 43,047 units (SEC Form 4)

      4 - ADOBE INC. (0000796343) (Issuer)

      4/28/25 4:35:41 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology
    • EVP & CFO Durn Daniel covered exercise/tax liability with 317 shares and converted options into 606 shares, increasing direct ownership by 0.93% to 31,516 units (SEC Form 4)

      4 - ADOBE INC. (0000796343) (Issuer)

      4/28/25 4:29:55 PM ET
      $ADBE
      Computer Software: Prepackaged Software
      Technology