Advance Auto Parts Launches 'ARGOS': New Owned Oil and Fluids Brand Designed to Meet Customer Demand for Quality and Affordability
ARGOS will be available in all Advance and Carquest U.S. locations and online by early 2026
Advance Auto Parts, Inc. (NYSE:AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today announced the launch of ARGOS, its new owned oil and fluids brand designed to meet growing consumer demand for high-quality, affordable auto care products.
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In developing ARGOS, Advance conducted extensive customer surveys, market analysis and field testing with both do-it-yourself enthusiasts and professional customers. Both groups said that they need a product that is affordable, reliable and strong. Their feedback played a role in shaping the final product lineup, reinforcing Advance's commitment to listening to its customers.
"Affordability, reliability and strength are the three clear priorities we hear from our customers when it comes to quality automotive products," said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. "ARGOS delivers on those qualities. It's a product line built for today's drivers, DIYers, and professional technicians. We're excited to help our customers' cars last longer, for an affordable price."
The average age of vehicles on U.S. roads has reached an all-time high of just under 13 years, creating increased demand for maintenance and repair products that are both reliable and affordable. ARGOS meets those needs by offering engine protection and performance comparable to national brands, but at a price that provides meaningful savings for both DIYers and professional customers.
ARGOS will be available exclusively in all Advance and Carquest locations in the U.S. and online, starting with synthetic blend and full synthetic heavy-duty motor oil in mid-February, followed by passenger car motor oil in a variety of blends in early March. A full portfolio will become available by May, including automatic transmission fluid, bulk fluids, gear oil, small engine oil and performance chemicals.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
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