Advantive, a Manufacturing and Distribution Software Provider, Appoints COO to Drive Continued Growth

Maulik Datanwala joins Advantive from PowerSchool to lead customer delivery teams in driving sustainable value for customers

TAMPA, Fla., Oct. 20, 2022 /PRNewswire-PRWeb/ -- Advantive, a mission-critical software provider for specialty manufacturing and distribution businesses, today named Maulik Datanwala as Chief Operating Officer (COO). In this role, Maulik will lead the company's product development, and customer services, success and support initiatives for more than 2,500 specialty manufacturers and wholesale distributors.

Maulik brings Advantive over two decades of experience working with enterprise software and technology companies, including running multiple operations at scale. Most recently, he served as the Chief Operating Officer for PowerSchool Holdings (NYSE:PWSC). Under Maulik's leadership, PowerSchool Customer Operations grew fivefold during his seven-year tenure and was recognized with various awards from Business Intelligence Group and Stevie for Excellence in Customer Support and Professional Services. Maulik's leadership was integral to the growth of the PowerSchool, leading to the company's IPO in 2021.

"Maulik brings decades of experience growing and leading successful customer operations and technology teams," said Advantive CEO Benoit de la Tour. "He has a proven ability to improve how a business is run, which will have a beneficial impact not only for Advantive, but also for our customers. While leading the customer facing functions at PowerSchool, the Customer Experience and Net Promoter Score both saw a dramatic improvement. We are excited to bring his commitment to the customer to Advantive."

"Advantive's vision and strategy are what captured my interest. It has a unique ability to deliver purpose-built software that drives value and creates a competitive advantage for our customers," commented Maulik. "The customer value coupled with strong employee growth opportunities are rare in today's market and I'm excited to get started."

For more information on Advantive and career opportunities, visit advantive.com/careers/.

About Advantive

Advantive is a market leader in mission-critical software for specialty manufacturing and distribution companies, offering purpose-built ERP, MES and SPC software solutions that meet the unique needs of our customers. Serving over 2,500 customers and operating in eight countries, Advantive's software solutions streamline complex processes, optimize operations visibility and throughput, and drive improved quality, profitability and revenue growth. Deeply embedded into key end-to-end workflows, Advantive's software uses automation, seamless integration and real-time data to streamline plant scheduling, order management, quality control, sales order forecasting and pricing, ecommerce and delivery – making the complex, simple. More information about Advantive can be found at https://advantive.com.

Media Contact

Taylor Callis, Alloy, on behalf of Advantive, 855.300.8209, [email protected]

SOURCE Advantive