Albertsons Media Collective Doubles Down on Performance – Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners
Winners to receive custom ROAS Guarantee based on annual performance
Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.
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Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.
"The Alby Awards celebrate what best-in-class retail media performance looks like," said Brian Monahan, SVP of Retail Media at Albertsons Companies. "We remain steadfast in our commitment to driving collective growth with our advertising partners through transparency, accountability and by doing retail media differently. Guaranteeing ROAS puts our money where our mouth is."
Since taking the reins, Monahan has led Albertsons Media Collective to innovate with partners through programs such as the Bogo Blitz package where The Collective offered matched bonus enterprise media impressions. Monahan remains focused on moving quickly with out-of-the-box thinking.
Retail Media with ROAS Guarantee
The Alby Awards highlight the advertisers that best exemplify collective growth. Winners were selected through a clear, standardized evaluation framework that compared each brand's 2025 ROAS performance. ROAS scoring was calculated using the aggregated performance across each company's brands.
As part of the Alby Awards program, Albertsons Media Collective will extend a custom Q1 2026 ROAS guarantee to each award recipient based on their Q1 2025 performance.
"For the first time, we are guaranteeing performance as a powerful demonstration of confidence in our measurement, our platform and our partnership model," added Monahan. "We believe in rewarding brands that invest in omnichannel excellence and push the industry forward."
The Alby Awards feature winners across the following 10 categories:
- Carbonated Soft Drink
- Cereal & Breakfast
- Crackers & Miscellaneous Snacks
- Frozen
- Meat
- Non-Carbonated Beverage
- Refrigerated Dairy
- Refrigerated Foods
- Salty Snacks
- Seasonal
Winners include: American Greetings (Seasonal), Chobani (Refrigerated Dairy), The Coca-Cola Company (Carbonated Soft Drink and Non-Carbonated Beverage), Dreyer's Grand Ice Cream Inc. (Frozen), General Mills, Inc. (Cereal & Breakfast), The Kraft Heinz Company (Refrigerated Foods), Mondelēz International, Inc. (Crackers & Miscellaneous Snacks), PepsiCo, Inc. (Salty Snacks) and Tyson Foods, Inc. (Meat).
"We're proud to be recognized by Albertsons Media Collective for delivering standout year-over-year performance," said Rick Swearingen, Customer Vice President, Mondelēz International. "This award reflects how a disciplined focus on measurable outcomes — paired with Albertsons' shopper intelligence — can accelerate both brand growth and category momentum. We value this partnership and look forward to continuing to raise the bar for what retail media can deliver."
Alby Award winners will be honored at an exclusive celebratory dinner and ceremony in January 2026.
To learn more about Albertsons Media Collective, please visit LinkedIn.
About Albertsons Media Collective
Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers.
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