Align Technology's Invisalign® Brand Announces Official Sponsorship of Bay FC
Sponsorship of National Women's Soccer League (NWSL) team highlights inspirational smile stories of women in sports and will help expand access to youth sports across the Bay Area
Bay FC, the professional soccer franchise representing the San Francisco Bay Area in the National Women's Soccer League (NWSL), and Align Technology, a leading global medical device company that designs, manufactures, and sells the Invisalign® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced that Align Technology's Invisalign brand is an Official Partner of Bay FC.
Through the sponsorship, Bay FC players who are in Invisalign treatment to help improve their smiles will have an opportunity to take fans inside their personal smile journeys on the "Legends of Confidence" custom content series presented by the Invisalign brand. The partnership also aims to provide greater access to youth sports across the Bay Area through joint community events and initiatives.
"The Invisalign brand and Bay FC all aim to inspire confidence on and off the pitch," said Bay FC CEO Brady Stewart. "This partnership gives us the ability to reach even more local youth across the Bay Area and provide them access to soccer, our players and our coaching staff. All with the purpose of motivating them to feel empowered in their abilities and confident in themselves."
Align Technology's Invisalign brand will host an entitlement night for Bay FC's matchup against the Chicago Stars on April 13 at PayPal Park, including gate giveaways, FanFest activations, and more for fans in attendance. In conjunction, the Invisalign brand will host a community panel event in advance of the match, inviting local youth to hear from women leaders of Bay FC and Align to showcase their journeys and motivate the next generation to stay involved in sports and confidently reach for their goals.
"Today women in sports are at the forefront of a cultural revolution, gaining unprecedented visibility, breaking barriers, and inspiring a global movement," noted Kamal Bhandal, Align Technology senior vice president, Global Brand and Americas Marketing. "The Invisalign Brand is committed to elevating and celebrating stories of confidence and empowerment from women and youth on their journey to a new smile. Combining this with Bay FC's commitment to excellence in professional women's soccer highlights our shared vision."
"Legends of Confidence," presented by the Invisalign brand was kicked off by Bay FC striker Racheal Kundananji and midfielder Tess Boade on Bay FC's Instagram. Click HERE to access the journeys of Bay FC players who are using Invisalign aligners to improve their smiles, as they share how confidence fuels them on and off the field. Additional community programming will be developed and announced at a later date.
Bay FC is hosting its inaugural season at PayPal Park in San Jose and tickets are now available for purchase at bayfc.com. Fans can also follow @wearebayfc on social channels for more exciting announcements to come.
About Bay Football Club
Bay Football Club (Bay FC) is the professional soccer franchise representing the Bay Area and the 14th team to join the National Women's Soccer League (NWSL). Bay FC was established in April 2023 and co-founded by USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner in partnership with global investment firm Sixth Street and an investor group of leading tech, business and sports executives. Sixth Street's investment is the largest institutional investment to date in a women's professional sports franchise. Bay FC is changing the face of women's soccer as we know it. The Club began play in the 2024 season. Tickets are now on sale for Bay FC at https://bayfc.com and fans can follow Bay FC's social channels (@wearebayfc) for the latest news, merchandise, and events.
About Align Technology
Align Technology designs and manufactures the Invisalign® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 271.6 thousand doctor customers and are key to accessing Align's 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat approximately 19.5 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.
For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.
Invisalign, iTero, exocad, Align, Align Digital Platform, and iTero Lumina are trademarks of Align Technology, Inc.
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