• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI SuperconnectorNEW
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • AI SuperconnectorNEW
  • Settings
  • RSS Feeds
PublishGo to AppAI Superconnector
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEWLLM Arena
    Legal
    Terms of usePrivacy policyCookie policy

    Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint

    6/16/25 12:00:00 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications
    Get the next $ROKU alert in real time by email

    New exclusive partnership cements Amazon as Roku's most addressable DSP for CTV activation

    Today, Amazon Ads and Roku, Inc. (NASDAQ:ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. The exclusive partnership between two leaders in CTV enhances addressability across major streaming apps including The Roku Channel, Prime Video, and other leading CTV streaming services on Roku and Fire TV operating systems; popular streaming services already available, including Disney, FOX Corporation, Paramount, Tubi, and Warner Bros Discovery; and all premium publishers.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250615384366/en/

    Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP.

    Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP.

    Early tests of this integration have shown significant results. Advertisers using this new solution reached 40% more unique viewers with the same budget and reduced how often the same person saw an ad by nearly 30%, enabling advertisers to benefit from three times more value from their ad spend.

    "Our exclusive partnership with Roku is a giant leap for advertisers, bringing best-in-class planning, audience precision, and performance to TV advertising," said Paul Kotas, Senior Vice President, Amazon Ads. "The collaboration enables agencies and brands that use Amazon DSP to benefit from greater efficiency and higher performance. We're removing the guesswork to provide advertisers with unprecedented capabilities and delivering performance in ways that simply weren't possible before. By combining our technologies, advertisers can now drive full-funnel campaign outcomes—from awareness through conversion—while eliminating media waste across Amazon and Roku streaming audiences."

    The integration utilizes a custom identity resolution service, allowing Amazon DSP to recognize logged-in viewers across the Roku OS and devices in the U.S. This exclusive capability enables advertisers to reach the same viewer deterministically across different streaming channels and devices, providing more accurate audience targeting and measurement than previously possible.

    "For years, Roku has been committed to delivering performance-driven, open, and interoperable solutions that provide visibility and accountability for advertisers. Our partnership with Amazon strengthens this mission, as Amazon DSP exemplifies these principles," said Charlie Collier, President, Roku Media. "This collaboration delivers a unified, future-ready solution at an unprecedented scale, one designed to drive measurable outcomes by unlocking performance across CTV. With nearly half of all TV streaming time in the U.S. happening on Roku, and the power and depth of Amazon in retail and beyond, together we're uniquely positioned to prove performance and differentiate DSP offerings for our shared advertisers and marketers."

    As the most addressable platform for Roku's CTV activation, Amazon DSP now offers advertisers new exclusive advantages:

    • Reach with more precision: Authenticated reach across two of the largest CTV footprints, paired with Amazon's trillions of shopping, streaming, and browsing signals, helps brands more precisely reach their desired audiences and connect ads to consumer actions, such as purchases.
    • Measurable results at every stage of the customer journey: Combining data from ads served on the Roku platform with Amazon DSP insights shows exactly how ads drive outcomes across the funnel, providing a level of intelligence across Roku properties not offered by any other DSP.
    • Effective control of ad frequency: Amazon DSP can now recognize users across channels and devices to deliver the right number of ads—eliminating wasted impressions while creating a better viewing experience.

    Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon DSP is a technology solution available to Amazon Ads customers, providing choice and flexibility to drive meaningful moments between brands and consumers. Amazon DSP leverages unique first-party insights paired with sophisticated clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages advanced AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.

    This partnership complements Roku's direct sales strategy and reinforces the company's commitment to working with a diverse range of partners, including DSPs, to maximize reach and performance for our clients.

    The new solution will be available in the U.S. to all advertisers that use Amazon DSP by Q4 2025. To learn more about the Amazon DSP, visit https://advertising.amazon.com/.

    About Amazon Ads

    Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the U.S.

    About Roku, Inc.

    Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

    This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the benefits of Amazon Ads and Roku's announced partnership, including the reach, features, capabilities and benefits of the integration; the timing of the availability of this integration and its features; and the features, benefits, and availability of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on Roku's website and are available from Roku without charge.

    Roku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20250615384366/en/

    Erik Fairleigh

    [email protected]

    Amazon Ads

    Kelli Raftery

    [email protected]

    Roku, Inc.

    Sarah Saul

    [email protected]

    Roku, Inc.

    Get the next $ROKU alert in real time by email

    Crush Q3 2025 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $ROKU

    DatePrice TargetRatingAnalyst
    8/1/2025$100.00 → $120.00Buy
    Pivotal Research Group
    7/10/2025$115.00Sector Weight → Overweight
    KeyBanc Capital Markets
    6/17/2025$100.00Hold → Buy
    Loop Capital
    5/2/2025$125.00 → $100.00Buy
    Pivotal Research Group
    4/17/2025$65.00Neutral
    Piper Sandler
    4/7/2025$100.00Neutral → Buy
    Redburn Atlantic
    3/28/2025$93.00Outperform
    FBN Securities
    3/27/2025$100.00Buy
    BofA Securities
    More analyst ratings

    $ROKU
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    President, Roku Media Collier Charles exercised 112,961 shares at a strike of $49.59 and sold $11,860,905 worth of shares (112,961 units at $105.00) (SEC Form 4)

    4 - ROKU, INC (0001428439) (Issuer)

    10/2/25 6:04:39 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    CEO and Chairman BOD Wood Anthony J. converted options into 25,000 shares and sold $2,500,000 worth of shares (25,000 units at $100.00) (SEC Form 4)

    4 - ROKU, INC (0001428439) (Issuer)

    9/19/25 5:08:45 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    CFO & COO Jedda Dan sold $283,560 worth of shares (3,000 units at $94.52), decreasing direct ownership by 3% to 83,420 units (SEC Form 4)

    4 - ROKU, INC (0001428439) (Issuer)

    9/17/25 6:17:55 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    $ROKU
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    Philips Roku TV Featuring Ambilight Now Available in the U.S.

    New TVs combine Philips' signature innovation with the simplicity of Roku TV Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced the launch of the Philips Roku TV™ featuring Philips' exclusive Ambilight technology. Ambilight is now available for the first time in the U.S. with Roku TV OS, making television more immersive, colorful, and dynamic than ever. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251001695941/en/Ambilight is now available for the first time in the U.S. with Roku TV OS, making television more immersive, colorful, and dynamic than ever. Ambilight uses intelligent LED lightin

    10/1/25 9:00:00 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Roku Announces Availability of First Roku TV Smart Projector

    With a single Roku remote, viewers can enjoy immersive entertainment at home and on the go Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced that the first-ever Roku TV smart projector is now available in the U.S. Making big-screen movie nights both easy and exciting, the Aurzen Roku TV Smart Projector D1R Cube offers the Roku experience in a portable, powerful design. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250916675224/en/The first-ever Roku TV smart projector is now available in the U.S. The Aurzen Roku TV Smart Projector D1R Cube is designed for both indoor and outdoor use, on any

    9/16/25 9:00:00 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month

    Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV Roku leads the way as the cultural shift from broadcast to streaming continues Today, Roku (NASDAQ:ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third consecutive month, U.S. viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television. According to Nielsen data**, streaming on Roku-powered devices accounted for 21.4% of all TV viewing time in the U.S. during July, surpassing broadcast TV's 18.4% share. This con

    9/3/25 9:00:00 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    $ROKU
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Pivotal Research Group reiterated coverage on Roku with a new price target

    Pivotal Research Group reiterated coverage of Roku with a rating of Buy and set a new price target of $120.00 from $100.00 previously

    8/1/25 8:21:45 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Roku upgraded by KeyBanc Capital Markets with a new price target

    KeyBanc Capital Markets upgraded Roku from Sector Weight to Overweight and set a new price target of $115.00

    7/10/25 8:27:14 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Roku upgraded by Loop Capital with a new price target

    Loop Capital upgraded Roku from Hold to Buy and set a new price target of $100.00

    6/17/25 7:47:17 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    $ROKU
    SEC Filings

    View All

    SEC Form 144 filed by Roku Inc.

    144 - ROKU, INC (0001428439) (Subject)

    9/9/25 4:25:40 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Amendment: SEC Form SCHEDULE 13G/A filed by Roku Inc.

    SCHEDULE 13G/A - ROKU, INC (0001428439) (Subject)

    9/8/25 11:06:01 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    SEC Form 10-Q filed by Roku Inc.

    10-Q - ROKU, INC (0001428439) (Filer)

    8/1/25 4:08:43 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    $ROKU
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Hastings Jeff bought $893 worth of shares (11 units at $81.14) and sold $997 worth of shares (11 units at $90.68) (SEC Form 4)

    4 - ROKU, INC (0001428439) (Issuer)

    2/28/25 6:05:48 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Blackburn Jeffrey M bought $511,680 worth of shares (8,000 units at $63.96) (SEC Form 4)

    4 - ROKU, INC (0001428439) (Issuer)

    3/13/24 6:48:21 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    $ROKU
    Leadership Updates

    Live Leadership Updates

    View All

    Roku To Acquire Streaming Service Provider Frndly TV

    Strategic acquisition will bring additional customer value with affordable subscription service offering live TV, on-demand video and cloud-based DVR Roku, Inc. (NASDAQ:ROKU), the #1 TV streaming platform in the U.S.*, announced today that it has entered into an agreement to acquire Frndly TV, a subscription streaming service that offers live TV, on-demand video, and cloud-based DVR for an affordable price. Based in Denver, CO, Frndly TV was founded in 2019. It offers subscribers access to more than 50 top-rated live TV channels, including A&E, Hallmark Channel, The History Channel, Lifetime, and more, as well as thousands of hours of on-demand content, starting at $6.99/mo. Subscribers a

    5/1/25 4:10:00 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    $ROKU
    Financials

    Live finance-specific insights

    View All

    Roku Releases Second Quarter 2025 Financial Results

    Today, Roku, Inc. (NASDAQ:ROKU) released second quarter 2025 results. Visit the Roku investor relations website to view the second quarter 2025 letter to shareholders. The company will host a live webcast of its conference call to discuss the results today at 2:00 PM Pacific Time. Participants may access the live webcast in listen-only mode on the Roku investor relations website. An archived webcast of the conference call will also be available following the call. About Roku Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Rok

    7/31/25 4:05:00 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Roku to Announce Second Quarter 2025 Financial Results on July 31, 2025

    Today, Roku, Inc. (NASDAQ:ROKU) announced it will release second quarter 2025 financial results after the stock market closes on Thursday, July 31, 2025. The company will host a live webcast of its earnings call at 2:00 PM Pacific Time on July 31. Participants may access the live webcast in listen-only mode from the Roku investor relations website. An archived webcast of the conference call will also be available on the Roku investor relations website following the call. About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage c

    7/17/25 4:05:00 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    Roku Releases First Quarter 2025 Financial Results

    Today, Roku, Inc. (NASDAQ:ROKU) released first quarter 2025 results. Visit the Roku investor relations website to view the first quarter 2025 letter to shareholders. The company will host a webcast of its conference call to discuss the results today at 2:00 PM Pacific Time. Participants may access the live webcast in listen-only mode on the Roku investor relations website. An archived webcast of the conference call will also be available following the call. About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV

    5/1/25 4:05:00 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    $ROKU
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    SEC Form SC 13G filed by Roku Inc.

    SC 13G - ROKU, INC (0001428439) (Subject)

    11/5/24 6:07:26 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    SEC Form SC 13G/A filed by Roku Inc. (Amendment)

    SC 13G/A - ROKU, INC (0001428439) (Subject)

    5/10/24 12:22:53 PM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications

    SEC Form SC 13G/A filed by Roku Inc. (Amendment)

    SC 13G/A - ROKU, INC (0001428439) (Subject)

    4/10/24 10:06:09 AM ET
    $ROKU
    Cable & Other Pay Television Services
    Telecommunications