AMC Empire 25 and AMC Lincoln Square 13 Wrap Up Multi-Million Dollar Seating Renovation Projects – Giving Guests Wider and More Comfortable Seating, With More Than 4,000 All-New AMC Club Rockers Installed in All Traditional Auditoriums
The all-new AMC Club Rocker seats feature leather-like plush material and a wider seat by up to 23%
The new AMC Club Rocker seats are now available in all traditional, non-Premium Large Format auditoriums at both locations
Most reseated auditoriums at AMC Lincoln Square 13 also feature up to 10 inches of additional leg room, along with new flooring and new speakers in all traditional auditoriums
AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that two of its national flagship locations, AMC Empire 25 and AMC Lincoln Square 13 in New York City, have officially completed seven-month, multi-million dollar seating upgrades. In all, more than 4,000 AMC Club Rockers combined, as well as new flooring, were installed in all traditional, non-Premium Large Format auditoriums at the two locations.
AMC Club Rockers feature a wider seat by up to 23%, and replace the previous fabric-material chairs with leather-like plush to give guests a more comfortable moviegoing experience. In the non-PLF auditoriums at AMC Lincoln Square 13, the new AMC Club Rockers were installed in most auditoriums with up to 10 inches of additional leg room, and the speakers were replaced to deliver high-quality surround sound.
Creating a better moviegoing experience through more comfortable seating has been a core element of AMC's strategy for more than a decade. Previous iterations of upgraded seating, which required a significant decrease to capacity, were not feasible at AMC's highest attended theatres. The installation of the AMC Club Rockers at AMC Lincoln Square 13 and AMC Empire 25 mark the second and third locations in AMC's U.S. circuit to switch to the wider, more comfortable seat from the traditional cloth chairs. AMC Club Rockers were first installed in AMC Burbank 16 in the Los Angeles market in the summer of 2024. These three locations are regularly in the top 10 for domestic attendance, and these new seats make the moviegoing experience even more comfortable and enjoyable for guests, without eliminating significant seating capacity.
AMC Chairman and CEO Adam Aron commented:
"The introduction of the new AMC Club Rocker seat, now at AMC Lincoln Square 13 and AMC Empire 25 in Manhattan, along with AMC Burbank 16 in the Los Angeles market, has led to dramatically improved guest satisfaction scores. It was only a few weeks ago that out of the nearly 540 theaters in the entire United States under the AMC brand, our three highest grossing theaters were Burbank, Lincoln Square, and Empire – the very three theaters where we installed these new luxurious, leathery rocking seats. With such positive moviegoer feedback and response, we have identified several additional high-traffic AMC theatres to bring these new AMC Club Rockers to our guests."
This seating renovation project began in early September 2024. AMC Lincoln Square completed its renovation in November 2024. The project officially wrapped up at AMC Empire 25 on Monday, April 14, 2025— just in time for moviegoers to enjoy spring and summer box office hits.
At both AMC Empire 25 and AMC Lincoln Square 13, all non-PLF auditoriums feature spectacular Laser at AMC projection, which makes features better brightness, crystal-clear contrast and unbelievable color on every movie presentation. In addition, AMC Empire 25 and AMC Lincoln Square 13 feature multiple premium large format screens, like IMAX at AMC, Dolby Cinema at AMC, and PRIME at AMC – all of which feature pristine laser projection.
For more information and to learn more about AMC Theatres, visit our website here.
ABOUT AMC ENTERTAINMENT HOLDINGS, INC.
About AMC Entertainment Holdings, Inc. AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 900 theatres and 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, website, and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit www.amctheatres.com.
Category: Company Release
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