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    Amendment: SEC Form 144/A filed by Viant Technology Inc.

    12/30/24 4:26:48 PM ET
    $DSP
    Computer Software: Programming Data Processing
    Technology
    Get the next $DSP alert in real time by email
    Form 144 Filer Information UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    Form 144

    NOTICE OF PROPOSED SALE OF SECURITIES
    PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933

    FORM 144/A

    144/A: Filer Information

    Filer CIK
    0001284309
    Filer CCC
    XXXXXXXX
    Previous Accession Number Of The Filing
    0001958244-24-005754
    Is this a LIVE or TEST Filing? Radio button checked LIVE Radio button not checked TEST

    Submission Contact Information

    Name
    Phone
    E-Mail Address

    144/A: Issuer Information

    Name of Issuer
    Viant Technology Inc.
    SEC File Number
    001-40015
    Address of Issuer
    2722 Michelson Drive
    Suite 100
    Irvine
    CALIFORNIA
    92612
    Phone
    1-949-861-8888
    Name of Person for Whose Account the Securities are To Be Sold
    Lawrence Madden
    See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

    Relationship to Issuer
    Officer

    144/A: Securities Information

    Title of the Class of Securities To Be SoldName and Address of the BrokerNumber of Shares or Other Units To Be SoldAggregate Market ValueNumber of Shares or Other Units OutstandingApproximate Date of SaleName the Securities Exchange
    Common Stock
    Goldman Sachs & Co. LLC
    200 West Street
    New York � NY � 10282
    1714263447376.861604798211/14/2024
    NASD


    Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

    144/A: Securities To Be Sold

    Title of the ClassDate you AcquiredNature of Acquisition TransactionName of Person from Whom AcquiredIs this a Gift?Date Donor AcquiredAmount of Securities AcquiredDate of PaymentNature of Payment *
    Common Stock08/09/2021Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked1325708/09/2021Compensation
    Common Stock08/09/2021Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked4527808/09/2021Compensation
    Common Stock09/10/2021Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked673609/10/2021Compensation
    Common Stock09/10/2021Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked673609/10/2021Compensation
    Common Stock03/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked2604103/10/2024Compensation
    Common Stock03/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked1927003/10/2024Compensation
    Common Stock03/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked737103/10/2024Compensation
    Common Stock09/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked468209/10/2024Compensation
    Common Stock09/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked736809/10/2024Compensation
    Common Stock12/10/2021Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked754612/10/2021Compensation
    Common Stock12/10/2021Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked754612/10/2021Compensation
    Common Stock06/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked737106/10/2024Compensation
    Common Stock06/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked468206/10/2024Compensation
    Common Stock03/10/2022Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked286003/10/2022Compensation
    Common Stock12/10/2024Acquired as compensation -- Restricted Stock UnitsViant Technology Inc.Checkbox not checked468212/10/2024Compensation

    * If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



    Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

    144/A: Securities Sold During The Past 3 Months

    Name and Address of SellerTitle of Securities SoldDate of SaleAmount of Securities SoldGross Proceeds
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock08/23/2024388543362.43
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock10/09/2024195321858.95
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock09/23/2024308434081.59
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock10/11/2024276831097.93
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock08/26/2024326336296.31
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock10/28/2024149817338.9
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock09/20/2024111612295.75
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock09/24/2024277630959.34
    Lawrence James Madden
    2722 Michelson Drive
    Suite 100
    Irvine � CA � 92612
    Common Stock10/10/2024108912045.76

    144/A: Remarks and Signature

    Remarks
    Amendment to the filing made on 11/14/2024 in order to amend Table I.
    Date of Notice
    12/30/2024
    Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1
    05/09/2024

    ATTENTION:

    The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
    Signature
    Goldman Sachs & Co. LLC on behalf of Lawrence Madden

    ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

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