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    Amendment: SEC Form SC 13D/A filed by BRC Inc.

    8/9/24 4:17:45 PM ET
    $BRCC
    Beverages (Production/Distribution)
    Consumer Staples
    Get the next $BRCC alert in real time by email
    SC 13D/A 1 sc13da609455048_08092024.htm AMENDMENT NO. 6 TO THE SCHEDULE 13D

    UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

    SCHEDULE 13D

    (Rule 13d-101)

    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT

    TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO

    § 240.13d-2(a)

    (Amendment No. 6)1

    BRC Inc.

    (Name of Issuer)

    Class A Common Stock, par value $0.0001 per share

    (Title of Class of Securities)

    05601U105

    (CUSIP Number)

    GLENN W. WELLING

    ENGAGED CAPITAL, LLC

    610 Newport Center Drive, Suite 950

    Newport Beach, California 92660

    (949) 734-7900

     

    RYAN NEBEL

    OLSHAN FROME WOLOSKY LLP

    1325 Avenue of the Americas

    New York, New York 10019

    (212) 451-2300

    (Name, Address and Telephone Number of Person

    Authorized to Receive Notices and Communications)

     

    August 7, 2024

    (Date of Event Which Requires Filing of This Statement)

     

    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box ¨.

    Note:  Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits.  See § 240.13d-7 for other parties to whom copies are to be sent.

     

     

     

    1              The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

    CUSIP No. 05601U105

      1   NAME OF REPORTING PERSON  
             
            Engaged Capital Flagship Master Fund, LP  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
               
      4   SOURCE OF FUNDS  
             
            WC, OO  
      5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)     ☐
           
               
      6   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            CAYMAN ISLANDS  
    NUMBER OF   7   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         - 0 -  
    OWNED BY   8   SHARED VOTING POWER  
    EACH          
    REPORTING         12,851,018  
    PERSON WITH   9   SOLE DISPOSITIVE POWER  
             
              - 0 -  
        10   SHARED DISPOSITIVE POWER  
               
              12,851,018  
      11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            12,851,018  
      12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES     ☐
           
               
      13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)  
             
            18.2%  
      14   TYPE OF REPORTING PERSON  
             
            PN  

      

    2

    CUSIP No. 05601U105

      1   NAME OF REPORTING PERSON  
             
            Engaged Capital, LLC  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
               
      4   SOURCE OF FUNDS  
             
            OO  
      5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)     ☐
           
               
      6   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            DELAWARE  
    NUMBER OF   7   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         - 0 -  
    OWNED BY   8   SHARED VOTING POWER  
    EACH          
    REPORTING         12,851,018  
    PERSON WITH   9   SOLE DISPOSITIVE POWER  
             
              - 0 -  
        10   SHARED DISPOSITIVE POWER  
               
              12,851,018  
      11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            12,851,018  
      12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES     ☐
           
               
      13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)  
             
            18.2%  
      14   TYPE OF REPORTING PERSON  
             
            OO, IA  

      

    3

    CUSIP No. 05601U105

     

      1   NAME OF REPORTING PERSON  
             
            Engaged Capital Holdings, LLC  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
               
      4   SOURCE OF FUNDS  
             
            OO  
      5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)     ☐
           
               
      6   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            DELAWARE  
    NUMBER OF   7   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         - 0 -  
    OWNED BY   8   SHARED VOTING POWER  
    EACH          
    REPORTING         12,851,018  
    PERSON WITH   9   SOLE DISPOSITIVE POWER  
             
              - 0 -  
        10   SHARED DISPOSITIVE POWER  
               
              12,851,018  
      11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            12,851,018  
      12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES     ☐
           
               
      13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)  
             
            18.2%  
      14   TYPE OF REPORTING PERSON  
             
            OO  

      

    4

    CUSIP No. 05601U105

     

      1   NAME OF REPORTING PERSON  
             
            Glenn W. Welling  
      2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) ☐
            (b) ☐
               
      3   SEC USE ONLY    
               
               
      4   SOURCE OF FUNDS  
             
            OO  
      5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)     ☐
           
               
      6   CITIZENSHIP OR PLACE OF ORGANIZATION  
             
            USA  
    NUMBER OF   7   SOLE VOTING POWER  
    SHARES          
    BENEFICIALLY         573,822  
    OWNED BY   8   SHARED VOTING POWER  
    EACH          
    REPORTING         12,851,018  
    PERSON WITH   9   SOLE DISPOSITIVE POWER  
             
              573,822  
        10   SHARED DISPOSITIVE POWER  
               
              12,851,018  
      11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
             
            13,424,840  
      12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES     ☐
           
               
      13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)  
             
            19.0%  
      14   TYPE OF REPORTING PERSON  
             
            IN  

      

    5

    CUSIP No. 05601U105

     

    The following constitutes Amendment No. 6 to the Schedule 13D filed by the undersigned (“Amendment No. 6”). This Amendment No. 6 amends the Schedule 13D as specifically set forth herein. The Reporting Persons are filing this Amendment No. 6 due to an increase in the number of the Issuer’s outstanding Shares.

    Item 2.Identity and Background.

    Item 2 is hereby amended and restated to read as follows:

    (a)       This statement is filed by:

    (i)Engaged Capital Flagship Master Fund, LP, a Cayman Islands exempted limited partnership (“Engaged Capital Flagship Master”), with respect to the Shares directly and beneficially owned by it;
    (ii)Engaged Capital, LLC, a Delaware limited liability company (“Engaged Capital”), as the general partner and investment adviser of Engaged Capital Flagship Master;
    (iii)Engaged Capital Holdings, LLC, a Delaware limited liability company (“Engaged Holdings”), as the managing member of Engaged Capital; and
    (iv)Glenn W. Welling, as the Founder and Chief Investment Officer (“CIO”) of Engaged Capital and the sole member of Engaged Holdings.

    Each of the foregoing is referred to as a “Reporting Person” and collectively as the “Reporting Persons.” Each of the Reporting Persons is party to that certain Joint Filing Agreement, as further described in Item 6. Accordingly, the Reporting Persons are hereby filing a joint Schedule 13D.

    (b)       The address of the principal office of Engaged Capital Flagship Master is c/o Conyers Trust Company (Cayman) Limited, Cricket Square, Hutchins Drive, P.O. Box 2681, Grand Cayman KY1-1111, Cayman Islands. The address of the principal office of each of Engaged Capital, Engaged Holdings and Mr. Welling is 610 Newport Center Drive, Suite 950, Newport Beach, California 92660.

    (c)       The principal business of Engaged Capital Flagship Master is investing in securities. Engaged Capital is a registered investment advisor and serves as the investment adviser and general partner of Engaged Capital Flagship Master. Engaged Holdings serves as the managing member of Engaged Capital. Mr. Welling is the Founder and CIO of Engaged Capital and the sole member of Engaged Holdings.

    (d)       No Reporting Person has, during the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).

    (e)       No Reporting Person has, during the last five years, been party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.

    6

    CUSIP No. 05601U105

    (f)       Engaged Capital Flagship Master is organized under the laws of the Cayman Islands. Engaged Capital and Engaged Holdings are organized under the laws of the State of Delaware. Mr. Welling is a citizen of the United States of America.

    Item 3.Source and Amount of Funds or Other Consideration.

    Item 3 is hereby amended and restated to read as follows:

    9,375,000 of the Shares beneficially owned directly by Engaged Capital Flagship Master, the aggregate cost for which was $93,750,000, were purchased with working capital, pursuant to the Forward Purchase Agreement (as previously defined and described in Item 4 of the Schedule 13D). 1,000,000 of the Shares beneficially owned directly by Engaged Capital Flagship Master, the aggregate cost for which was $10,000,000, were purchased with working capital, pursuant to the Subscription Agreement (as previously defined and described in Item 4 of the Schedule 13D). 125,000 of the Shares beneficially owned directly by Engaged Capital Flagship Master were acquired pursuant to the Distribution (as previously defined and described in Item 2 of Amendment No. 1 to the Schedule 13D). 1,951,018 of the Shares beneficially owned directly by Engaged Capital Flagship Master were acquired pursuant to the SilverBox Distribution (as defined in Amendment No. 2 to the Schedule 13D). 400,000 of the Shares beneficially owned directly by Engaged Capital Flagship Master, the aggregate cost for which was $1,425,446, including brokerage commissions, were purchased with working capital.

    100,000 of the Shares held by the Welling Family Trust (the “Welling Trust”), which Mr. Welling may be deemed to beneficially own as trustee of the Welling Trust, were acquired pursuant to the Distribution. 406,092 of the Shares held by the Welling Trust were acquired in connection with the SilverBox Distribution.

    Mr. Welling has also been awarded an aggregate of 121,524 restricted stock units (“RSUs”) under the Issuer’s 2022 Omnibus Incentive Plan in connection with his service as a director of the Issuer, of which 67,730 RSUs have vested or vest within 60 days of the date hereof. Each RSU represents a contingent right to receive one Share upon settlement for no consideration, which will be delivered to Mr. Welling following vesting.

    Item 5.Interest in Securities of the Issuer.

    Items 5(a) - (c) are hereby amended and restated to read as follows:

    (a)       The aggregate percentage of Shares reported owned by each person named herein is based upon 70,639,046 Shares outstanding as of July 31, 2024, which is the total number of Shares outstanding as reported in the Issuer’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on August 7, 2024.

    As of the date hereof, Engaged Capital Flagship Master directly beneficially owned 12,851,018 Shares, constituting approximately 18.2% of the Shares outstanding.

    As of the date hereof, 506,092 Shares were held in the Welling Trust, constituting less than 1% of the Shares outstanding.

    As of the date hereof, Mr. Welling directly beneficially owned 67,730 Shares, constituting less than 1% of the Shares outstanding.

    7

    CUSIP No. 05601U105

    Engaged Capital, as the general partner and investment adviser of Engaged Capital Flagship Master, may be deemed to beneficially own the 12,851,018 Shares owned by Engaged Capital Flagship Master, constituting approximately 18.2% of the Shares outstanding. Engaged Holdings, as the managing member of Engaged Capital, may be deemed to beneficially own the 12,851,018 Shares owned by Engaged Capital Flagship Master, constituting approximately 18.2% of the Shares outstanding.

    Mr. Welling, (i) as the Founder and CIO of Engaged Capital and sole member of Engaged Holdings, may be deemed to beneficially own the 12,851,018 Shares owned by Engaged Capital Flagship Master, and (ii) as trustee of the Welling Trust, may be deemed to beneficially own the 506,092 Shares held in the Welling Trust, which, together with the Shares he beneficially owns directly, constitutes an aggregate of 13,424,840 Shares, constituting approximately 19.0% of the Shares outstanding.

    The filing of this Schedule 13D shall not be deemed an admission that the Reporting Persons are, for purposes of Section 13(d) of the Exchange Act, the beneficial owners of any securities of the Issuer he or it does not directly own. Each of the Reporting Persons specifically disclaims beneficial ownership of the securities reported herein that he or it does not directly own.

    (b)       Each of Engaged Capital Flagship Master, Engaged Capital, Engaged Holdings and Mr. Welling may be deemed to share the power to vote and dispose of the Shares owned by Engaged Capital Flagship Master. Mr. Welling has the sole power to vote and dispose of the Shares held by the Welling Trust and the Shares that he beneficially owns directly.

    (c)       None of the Reporting Persons has entered into any transactions in the securities of the Issuer during the past 60 days.

    Item 6.Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer.

    Item 6 is hereby amended to add the following:

    On May 1, 2024, Mr. Welling was awarded 53,887 RSUs under the Issuer’s 2022 Omnibus Incentive Plan in connection with his service as a director of the Issuer. 33,512 of these RSUs vest on the first anniversary of the grant date and 20,375 of these RSUs vest in equal quarterly installments until the first anniversary of the grant date. Each RSU represents a contingent right to receive one Share upon settlement for no consideration, which will be delivered to Mr. Welling following vesting.

    On August 9, 2024, the Reporting Persons entered into a Joint Filing Agreement in which the Reporting Persons agreed to the joint filing on behalf of each of them of statements on Schedule 13D with respect to the securities of the Issuer to the extent required by applicable law. The Joint Filing Agreement is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

    Item 7.Material to be Filed as Exhibits.

    Item 7 is hereby amended to add the following exhibit:

    99.1Joint Filing Agreement, dated August 9, 2024.

     

    8

    CUSIP No. 05601U105

    SIGNATURES

    After reasonable inquiry and to the best of his knowledge and belief, the undersigned certifies that the information set forth in this statement is true, complete and correct.

    Dated: August 9, 2024

      Engaged Capital Flagship Master Fund, LP
       
      By: Engaged Capital, LLC
    General Partner
       
      By:

    /s/ Glenn W. Welling

        Name: Glenn W. Welling
        Title: Founder and Chief Investment Officer

     

     

      Engaged Capital, LLC
       
      By: /s/ Glenn W. Welling
        Name: Glenn W. Welling
        Title: Founder and Chief Investment Officer

     

     

      Engaged Capital Holdings, LLC
       
      By: /s/ Glenn W. Welling
        Name: Glenn W. Welling
        Title: Sole Member

     

     

     

    /s/ Glenn W. Welling

      Glenn W. Welling

     

    9

     

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      Black Rifle Coffee Company (NYSE:BRCC, the "Company"))), the rapidly-growing, mission-driven premium coffee company creating long-term shareholder value through innovative brand strategy that elevates the service community, today announced the appointment of Major General Clayton Hutmacher and Lawrence "Chip" Molloy to its Board of Directors effective June 7, 2024. "We are pleased to welcome Clay and Chip as new independent directors to the Black Rifle Coffee Company Board," said Chris Mondzelewski, BRCC Chief Executive Officer. "We are unique as a company in that our service-forward mission drives our ever-expanding relationship with customers across existing and new sales channels, and

      6/11/24 4:15:00 PM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples

    $BRCC
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    • Telsey Advisory Group reiterated coverage on BRC Inc. with a new price target

      Telsey Advisory Group reiterated coverage of BRC Inc. with a rating of Outperform and set a new price target of $6.00 from $8.00 previously

      8/9/24 8:23:56 AM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples
    • BRC Inc. downgraded by ROTH MKM with a new price target

      ROTH MKM downgraded BRC Inc. from Buy to Neutral and set a new price target of $4.00 from $8.00 previously

      8/9/24 7:50:40 AM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples
    • Needham initiated coverage on BRC Inc.

      Needham initiated coverage of BRC Inc. with a rating of Hold

      5/31/23 8:41:57 AM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples

    $BRCC
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    • BRC Inc. Reports First Quarter 2025 Financial Results

      Financial Highlights Black Rifle Energy™ began shipping in late Q4 2024 and reached 21% All Commodity Volume ("ACV") across Food, Drug, Mass ("FDM") and Convenience store retailers within its first three months of retail distribution. In Q1 2025, packaged coffee distribution increased by 12.2 percentage points to 50.2% ACV and Ready-to-Drink ("RTD") coffee distribution grew by 5.1 percentage points to 47.9% ACV compared to Q1 2024. Wholesale revenue declined 6.0% compared to Q1 2024, primarily due to the net reduction of $8.5 million in prior-year barter transaction revenue. Net loss was $7.8 million in Q1 2025, a decrease of $9.7 million compared to net income of $1.9 million in

      5/5/25 4:15:00 PM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples
    • Black Rifle Coffee Company Announces Dates for Its First Quarter 2025 Earnings Release and Conference Call

      BRC Inc. (("The Company", "BRCC" or "Black Rifle Coffee Company", NYSE:BRCC), the veteran-founded, mission driven, premium beverage company, today announced the release date for its first quarter 2025 results on Monday, May 5, 2025 after market close, with a conference call to follow on Tuesday, May 6, 2025 at 8:30 a.m. ET. Investors are invited to listen to the Company's conference call discussing the financial results for the first quarter 2025, on Tuesday, May 6, 2025, at 8:30 a.m. ET, via webcast on the Company's website at ir.blackriflecoffee.com. Interested analysts are invited to join the call. The dial-in number for the call is (877) 407-0609 or (201) 689-8541. For those unable to

      4/7/25 8:00:00 AM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples
    • BRC Inc. Reports Fourth Quarter and Fiscal Year 2024 Financial Results

      Financial Highlights Net loss improved to $7.6 million in 2024, a $49.1 million improvement compared to a $56.7 million net loss in 2023. Adjusted EBITDA was $39.3 million in 2024, an increase of $26.5 million from $12.8 million in 2023. Wholesale revenue grew 8.9% compared to 2023 while consolidated net revenue decreased 1.0% in 2024 to $391.5 million. Black Rifle Energy™ began shipping in late Q4, supported by national distribution through our partnership with Keurig Dr Pepper (KDP) for FY25. Distribution of Black Rifle packaged coffee across food, drug, and mass ("FDM") retailers increased by 11.5 percentage points in 2024, reaching 48.6% All Commodity Volume ("ACV"), while r

      3/3/25 4:15:00 PM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples

    $BRCC
    Insider Trading

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    • President and CEO Mondzelewski Christopher covered exercise/tax liability with 6,789 shares, decreasing direct ownership by 1% to 605,521 units (SEC Form 4)

      4 - BRC Inc. (0001891101) (Issuer)

      5/7/25 4:02:45 PM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples
    • CTO & COO Clark Christopher John covered exercise/tax liability with 2,571 shares, decreasing direct ownership by 0.93% to 273,036 units (SEC Form 4)

      4 - BRC Inc. (0001891101) (Issuer)

      4/23/25 8:00:48 PM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples
    • Gen. Counsel & Corp. Secretary Mccormick Andrew J. covered exercise/tax liability with 1,877 shares, decreasing direct ownership by 0.44% to 421,701 units (SEC Form 4)

      4 - BRC Inc. (0001891101) (Issuer)

      4/23/25 7:55:01 PM ET
      $BRCC
      Beverages (Production/Distribution)
      Consumer Staples