Amendment: SEC Form SC 13G/A filed by The Honest Company Inc.

11/14/24 5:53:21 PM ET

$HNST

Catalog/Specialty Distribution

Consumer Discretionary

Get the next $HNST alert in real time by email

SC 13G/A 1 tm2427620d19_sc13ga.htm SC 13G/A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G
(Rule 13d-102)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b),
(c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2

(Amendment No. 3)

The Honest Company, Inc.

(Name of Issuer)

Common Stock, $0.0001 par value per share

(Title of Class of Securities)

438333 10 6

(CUSIP Number)

September 30, 2024

(Date of Event Which Requires Filing of This Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

CUSIP NO. 438333 10 6

13 G

1	NAMES OF REPORTING PERSONS. Institutional Venture Partners XIII, L.P.
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨   (b) x (1)
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION Delaware

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 0 shares
	6	SHARED VOTING POWER 1,392,475 shares (2)
	7	SOLE DISPOSITIVE POWER 0 shares
	8	SHARED DISPOSITIVE POWER 1,392,475 shares (2)

9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,392,475 shares (2)
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.4% (3)
12	TYPE OF REPORTING PERSON* PN

(1)

This Schedule 13G is filed by Institutional Venture Partners XIII, L.P. (“IVP XIII”), Institutional Venture Management XIII, LLC (“IVM XIII”), Todd C. Chaffee (“Chaffee”), Norman A. Fogelsong (“Fogelsong”), Stephen J. Harrick (“Harrick”), J. Sanford Miller (“Miller”), and Dennis B. Phelps (“Phelps” and, collectively, with IVP XIII, IVM XIII, Chaffee, Fogelsong, Harrick and Miller, the “Reporting Persons”). The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.

(2)

Consists of 1,392,475 shares held by IVP XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII, and may be deemed to own beneficially the shares held by IVP XIII.

(3)

The percentage is based on 100,081,644 shares of Common Stock reported to be outstanding as of August 5, 2024 in the Issuer’s Form 10-Q for the quarterly period ended June 30, 2024 as filed with the Securities and Exchange Commission on August 8, 2024.

CUSIP NO. 438333 10 6

13 G

1	NAMES OF REPORTING PERSONS Institutional Venture Management XIII, LLC
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨   (b) x (1)
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION Delaware

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 0 shares
	6	SHARED VOTING POWER 1,470,208 shares (2)
	7	SOLE DISPOSITIVE POWER 0 shares
	8	SHARED DISPOSITIVE POWER 1,470,208 shares (2)

9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,470,208 shares (2)
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.5% (3)
12	TYPE OF REPORTING PERSON* OO

(1)

This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.

(2)

Consists of (i) 1,392,475 shares held by IVP XIII and (ii) 77,733 shares held by IVM XIII. IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII and IVM XIII, and may be deemed to own beneficially the shares held by IVP XIII and IVM XIII.

(3)

CUSIP NO. 438333 10 6

13 G

1	NAMES OF REPORTING PERSONS Todd C. Chaffee
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨   (b) x (1)
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION United States of America

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 0 shares
	6	SHARED VOTING POWER 1,470,208 shares (2)
	7	SOLE DISPOSITIVE POWER 0 shares
	8	SHARED DISPOSITIVE POWER 1,470,208 shares (2)

9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,470,208 shares (2)
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.5% (3)
12	TYPE OF REPORTING PERSON* IN

(1)

This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.

(2)

(3)

CUSIP NO. 438333 10 6

13 G

1	NAMES OF REPORTING PERSONS Norman A. Fogelsong
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨   (b) x (1)
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION United States of America

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 196,525 shares
	6	SHARED VOTING POWER 1,470,208 shares (2)
	7	SOLE DISPOSITIVE POWER 196,525 shares
	8	SHARED DISPOSITIVE POWER 1,470,208 shares (2)

9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,666,733 shares (2)
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.7% (3)
12	TYPE OF REPORTING PERSON* IN

(1)

This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.

(2)

(3)

CUSIP NO. 438333 10 6

13 G

1	NAMES OF REPORTING PERSONS Stephen J. Harrick
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨   (b) x (1)
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION United States of America

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 245,657 shares
	6	SHARED VOTING POWER 1,470,208 shares (2)
	7	SOLE DISPOSITIVE POWER 245,657 shares
	8	SHARED DISPOSITIVE POWER 1,470,208 shares (2)

9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,715,865 shares (2)
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.7% (3)
12	TYPE OF REPORTING PERSON* IN

(1)

This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.

(2)

(3)

CUSIP NO. 438333 10 6

13 G

1	NAMES OF REPORTING PERSONS J. Sanford Miller
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨   (b) x (1)
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION United States of America

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 0 shares
	6	SHARED VOTING POWER 1,470,208 shares (2)
	7	SOLE DISPOSITIVE POWER 0 shares
	8	SHARED DISPOSITIVE POWER 1,470,208 shares (2)

9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,470,208 shares (2)
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.5% (3)
12	TYPE OF REPORTING PERSON* IN

(1)

This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.

(2)

(3)

CUSIP NO. 438333 10 6

13 G

1	NAMES OF REPORTING PERSONS Dennis B. Phelps
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) ¨   (b) x (1)
3	SEC USE ONLY
4	CITIZENSHIP OR PLACE OF ORGANIZATION United States of America

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH	5	SOLE VOTING POWER 13,617 shares
	6	SHARED VOTING POWER 1,470,208 shares (2)
	7	SOLE DISPOSITIVE POWER 13,617 shares
	8	SHARED DISPOSITIVE POWER 1,470,208 shares (2)

9	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,483,825 shares (2)
10	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* ¨
11	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 1.5% (3)
12	TYPE OF REPORTING PERSON* IN

(1)

This Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.

(2)

(3)

Introductory Note: This statement on Schedule 13G is filed by the Reporting Persons with the Commission in respect of shares of Common Stock, $0.0001 par value per share (“Common Stock”), of The Honest Company, Inc., a Delaware corporation (the “Issuer”).

Item 1

(a)

Name of Issuer:

The Honest Company, Inc.

(b)

Address of Issuer’s Principal Executive Offices:

12130 Millennium Drive, #500
Los Angeles, CA 90094

Item 2

(a)

Name of Reporting Persons Filing:

Institutional Venture Partners XIII, L.P. (“IVP XIII”)

Institutional Venture Management XIII, LLC (“IVM XIII”)

Todd C. Chaffee (“Chaffee”)

Norman A. Fogelsong (“Fogelsong”)

Stephen J. Harrick (“Harrick”)

J. Sanford Miller (“Miller”)

Dennis B. Phelps (“Phelps”)

(b)

Address of Principal Business Office:

c/o Institutional Venture Partners

3000 Sand Hill Road, Building 2, Suite 250

Menlo Park, California 94025

(c)

Citizenship:

IVP XIII	Delaware
IVM XIII	Delaware
Chaffee	United States of America
Fogelsong	United States of America
Harrick	United States of America
Miller	United States of America
Phelps	United States of America

(d)

Title of Class of Securities:

Common Stock

(e)

CUSIP Number:

438333 10 6

Item 3

Not applicable.

Item 4

Ownership.

The following information with respect to the ownership of the Common Stock by the Reporting Persons filing this statement on Schedule 13G is provided as of September 30, 2024:

Reporting Persons	Shares Held Directly		Sole Voting Power		Sole Dispositive Power		Shared Voting Power		Shared Dispositive Power		Beneficial Ownership		Percentage of Class (2)
IVP XIII		1,392,475		0		0		1,392,475		1,392,475		1,392,475		1.4	%
IVM XIII (1)		77,733		0		0		1,470,208		1,470,208		1,470,208		1.5	%
Chaffee (1)		0		0		0		1,470,208		1,470,208		1,470,208		1.5	%
Fogelsong (1)		196,525		196,525		196,525		1,470,208		1,470,208		1,666,733		1.7	%
Harrick (1)		245,657		245,657		245,657		1,470,208		1,470,208		1,715,865		1.7	%
Miller (1)		0		0		0		1,470,208		1,470,208		1,470,208		1.5	%
Phelps (1)		13,617		13,617		13,617		1,470,208		1,470,208		1,483,825		1.5	%

(1)

IVM XIII serves as the sole general partner of IVP XIII and has shared voting and investment control over the shares owned by IVP XIII and may be deemed to own beneficially the shares held by IVP XIII. Chaffee, Fogelsong, Harrick, Miller and Phelps are Managing Directors of IVM XIII and share voting and dispositive power over the shares held by IVP XIII and IVM XIII, and may be deemed to own beneficially the shares held by IVP XIII and IVM XIII.

(2)

Item 5

Ownership of Five Percent or Less of a Class.

If this statement is being filed to report the fact that as of the date hereof, the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following: x

Item 6

Ownership of More Than Five Percent on Behalf of Another Person.

Not applicable.

Item 7

Identification and Classification of the Subsidiary which Acquired the Security Being Reported on by the Parent Holding Company.

Not applicable.

Item 8

Identification and Classification of Members of the Group.

Not applicable.

Item 9

Notice of Dissolution of Group.

Not applicable.

Item 10

Certification.

Not applicable.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in the attached statement on Schedule 13G is true, complete and correct.

Dated: November 14, 2024

INSTITUTIONAL VENTURE PARTNERS XIII, L.P.

By: Institutional Venture Management XIII, LLC
Its: General Partner

By:	/s/ Leslie Stolper
	Leslie Stolper, Authorized Signatory

INSTITUTIONAL VENTURE MANAGEMENT XIII, LLC

By:	/s/ Leslie Stolper
	Leslie Stolper, Authorized Signatory

/s/ Leslie Stolper
Leslie Stolper, Attorney-in-Fact for Todd C. Chaffee

/s/ Leslie Stolper
Leslie Stolper, Attorney-in-Fact for Norman A. Fogelsong

/s/ Leslie Stolper
Leslie Stolper, Attorney-in-Fact for Stephen J. Harrick

/s/ Leslie Stolper
Leslie Stolper, Attorney-in-Fact for J. Sanford Miller

/s/ Leslie Stolper
Leslie Stolper, Attorney-in-Fact for Dennis B. Phelps

Exhibit(s):

Joint Filing Statement

Get the next $HNST alert in real time by email

Date	Price Target	Rating	Analyst
1/10/2025	$6.00 → $7.00	Market Perform	Telsey Advisory Group
12/17/2024	$7.00	Buy → Hold	Loop Capital
11/13/2024	$4.00 → $6.00	Market Perform	Telsey Advisory Group
11/13/2024	$5.75 → $8.00	Buy	Alliance Global Partners
9/10/2024	$6.50	Buy	B. Riley Securities
8/6/2024	$6.00	Outperform	Northland Capital
6/25/2024	$3.00	Hold → Buy	Loop Capital
4/4/2024	$6.00	Buy	Lake Street

Amendment: SEC Form SC 13G/A filed by The Honest Company Inc.

Chat with this insight

Recent Analyst Ratings for
$HNST

$HNST
Financials

Live finance-specific insights

The Honest Company Announces Appointment of Curtiss Bruce as Chief Financial Officer

The Honest Company to Report First Quarter Financial Results on May 7, 2025

The Honest Company to Report Fourth Quarter and Full Year 2024 Financial Results on February 26, 2025

$HNST
Large Ownership Changes

This live feed shows all institutional transactions in real time.