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    Amendment: SEC Form SCHEDULE 13G/A filed by Lamar Advertising Company

    2/14/25 6:16:26 AM ET
    $LAMR
    Real Estate Investment Trusts
    Real Estate
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    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549


    SCHEDULE 13G


    UNDER THE SECURITIES EXCHANGE ACT OF 1934
    (Amendment No. 28)


    LAMAR ADVERTISING CO/NEW

    (Name of Issuer)


    Class A Common Stock, $0.001 par value

    (Title of Class of Securities)


    512816109

    (CUSIP Number)


    12/31/2024

    (Date of Event Which Requires Filing of this Statement)


    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
    Checkbox not checked   Rule 13d-1(b)
    Checkbox not checked   Rule 13d-1(c)
    Checkbox checked   Rule 13d-1(d)






    SCHEDULE 13G

    CUSIP No.
    512816109


    1Names of Reporting Persons

    Reilly Family, LLC
    2Check the appropriate box if a member of a Group (see instructions)

    Checkbox not checked  (a)
    Checkbox not checked  (b)
    3Sec Use Only
    4Citizenship or Place of Organization

    DELAWARE
    Number of Shares Beneficially Owned by Each Reporting Person With:
    5Sole Voting Power

    9,000,000.00
    6Shared Voting Power

    0.00
    7Sole Dispositive Power

    9,000,000.00
    8Shared Dispositive Power

    0.00
    9Aggregate Amount Beneficially Owned by Each Reporting Person

    9,000,000.00
    10Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

    Checkbox not checked
    11Percent of class represented by amount in row (9)

    8.8 %
    12Type of Reporting Person (See Instructions)

    PN


    SCHEDULE 13G

    CUSIP No.
    512816109


    1Names of Reporting Persons

    Kevin P. Reilly, Jr.
    2Check the appropriate box if a member of a Group (see instructions)

    Checkbox not checked  (a)
    Checkbox not checked  (b)
    3Sec Use Only
    4Citizenship or Place of Organization

    UNITED STATES
    Number of Shares Beneficially Owned by Each Reporting Person With:
    5Sole Voting Power

    11,818,857.00
    6Shared Voting Power

    0.00
    7Sole Dispositive Power

    2,818,857.00
    8Shared Dispositive Power

    0.00
    9Aggregate Amount Beneficially Owned by Each Reporting Person

    11,818,857.00
    10Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

    Checkbox not checked
    11Percent of class represented by amount in row (9)

    11.5 %
    12Type of Reporting Person (See Instructions)

    IN


    SCHEDULE 13G

    Item 1. 
    (a)Name of issuer:

    LAMAR ADVERTISING CO/NEW
    (b)Address of issuer's principal executive offices:

    C/O LAMAR ADVERTISING COMPANY 5321 Corporate Boulevard, Baton Rouge, Louisiana 70808
    Item 2. 
    (a)Name of person filing:

    Reilly Family, LLC Kevin P. Reilly, Jr.
    (b)Address or principal business office or, if none, residence:

    For each Reporting Person: C/O Lamar Advertising Company 5321 Corporate Boulevard Baton Rouge, LA 70808
    (c)Citizenship:

    The RFLLC is a Delaware limited liability company. The other Reporting Person is a citizen of the United States of America.
    (d)Title of class of securities:

    Class A Common Stock, $0.001 par value
    (e)CUSIP No.:

    512816109
    Item 4.Ownership
    (a)Amount beneficially owned:

    See Box 9 on cover pages. For Reilly Family, LLC ("RFLLC"), consists of 9,000,000 shares of Class B Common Stock, $0.001 par value per share (the "Class B Common Stock"), which are convertible into shares of Class A Common Stock, $0.001 par value per share (the "Class A Common Stock"), on a one-for-one basis. For Mr. Reilly, includes: (i) 423,607 shares of Class A Common Stock, (ii) 11,362,250 shares of Class B Common Stock, 9,000,000 shares of which are held by the RFLLC, of which Mr. Reilly is the Executive Manager, 1,796,039 shares of which are held by Grand Pass, L.L.C ("Grand Pass") of which Mr. Reilly is the Manager and 566,211 shares of which are held by Ninemile, L.L.C. ("Ninemile"), of which Mr. Reilly is the Manager and (iii) 33,000 Common Units of Lamar Advertising Limited Partnership (the "OP"), which Common Units of the OP are redeemable by the holder for shares of Lamar Advertising Company Class A Common Stock after a holding period, or for cash at the general partner's option. The Executive Manager of the RFLLC exercises sole voting power over the shares held by the RFLLC, but disposition of the shares requires the approval of 75% of the Managers of the RFLLC. The Manager of Grand Pass has sole voting and dispositive power over the shares held by Grand Pass. The Manager of Ninemile exercises sole voting and dispositive power over the shares held by Ninemile.
    (b)Percent of class:

    See Box 11 on cover pages. Based on 87,937,722 shares outstanding of Class A Common Stock as of November 1, 2024. For RFLLC, assumes the conversion of all Class B Common Stock into Class A Common Stock. If the 9,000,000 shares of Class B Common Stock owned by the RFLLC listed above were converted to Class A Common Stock and all other shares of Class B Common Stock remained outstanding, the RFLLC would own 9.3% of the Class A Common Stock. Based on 87,937,722 shares outstanding of Class A Common Stock as of November 1, 2024. For Mr. Reilly, assumes the conversion of all Class B Common Stock into Class A Common Stock. If the 11,362,250 shares of Class B Common Stock, 9,000,000 shares of which are held by the RFLLC, 1,796,039 shares of which are held by Grand Pass and 566,211 shares of which are held by Ninemile, were converted to Class A Common Stock and all other shares of Class B Common Stock remained outstanding, Mr. Reilly would own 11.9% of the Class A Common Stock. Based on 87,937,722 shares outstanding of Class A Common Stock as of November 1, 2024.
    (c)Number of shares as to which the person has:
     (i) Sole power to vote or to direct the vote:

    See Box 5 on cover pages.

     (ii) Shared power to vote or to direct the vote:

    See Box 6 on cover pages.

     (iii) Sole power to dispose or to direct the disposition of:

    See Box 7 on cover pages. For Mr. Reilly, includes: (i) 423,607 shares of Class A Common Stock, (ii) 2,362,250 shares of Class B Common Stock, 1,796,039 shares of which are held by Grand Pass and 566,211 shares of which are held by Ninemile and (iii) 33,000 Common Units of the OP.

     (iv) Shared power to dispose or to direct the disposition of:

    See Box 8 on cover pages.

    Item 5.Ownership of 5 Percent or Less of a Class.
     
    Item 6.Ownership of more than 5 Percent on Behalf of Another Person.
     
    Not Applicable
    Item 7.Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
     
    Not Applicable
    Item 8.Identification and Classification of Members of the Group.
     
    Not Applicable
    Item 9.Notice of Dissolution of Group.
     
    Not Applicable

    Item 10.Certifications:
     
    Not Applicable

        SIGNATURE 
     
    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     
    Reilly Family, LLC
     
    Signature:/s/Kevin P. Reilly, Jr.
    Name/Title:Kevin P. Reilly, Jr., Executive Manager, Reilly Family, LLC
    Date:02/14/2025
     
    Kevin P. Reilly, Jr.
     
    Signature:/s/Kevin P. Reilly, Jr.
    Name/Title:Self
    Date:02/14/2025
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