American Rebel Beer Surpasses 100 Retail Locations Throughout Kansas

Nashville, TN, July 10, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (americanrebelbeer.com), provided an update on the availability of its American Rebel Beer as it continues to work with its distribution partners to increase the number of locations consumers can purchase their premium light lager.

American Rebel Light (12 oz cans) can now be purchased at 104 locations across the state of Kansas. Within the Company's distribution footprint, points of sale include:

Liquor Stores – 75

Grocery Stores – 25

Convenience Stores - 4

"We are proud to announce that American Rebel Light Beer, our patriotic domestic light lager, is available at over 100 fine establishments across Kansas and growing quickly," said Andy Ross, Chief Executive Officer of American Rebel. "The feedback so far has been tremendous for American Rebel Beer after recently being featured at the Country Stampede.

"The retail launch of American Rebel Light starts in Kansas, and we won't be stopping there. We are poised and ready to enter full production in approximately 30 days and are uniquely positioned to take market share nationwide as customers seek a premium, not craft, light lager beer experience that matches their values."

American Rebel Light is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S. American Rebel Light is distributed in Kansas by Standard Beverage Corporation. With offices in Lawrence, Lenexa and Wichita, Standard Beverage employs approximately 450+ dedicated people and provides the most diverse portfolio of the industry's best and most well-known brands.

In addition to its distribution agreement with Standard Beverage in Kansas, American Rebel has also reached distribution agreements with Dichello Distributors (www.dichello.com) for the state of Connecticut, Bonbright Distributors for a nine county region of west central Ohio (www.bonbright.com), and with Best Brands Inc. (www.bestbrandsinc.com) for the state of Tennessee.

To learn more about American Rebel Beer, visit www.americanrebelbeer.com. To learn more about AlcSource or City Brewing Company, visit www.alcsource.com or www.citybrewery.com. To learn more about Standard Beverage Corporation, visit www.standardbeverage.com.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ:AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ:AREB, AREBW))) (the "Company," "American Rebel," "we," "our" or "us") desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include actual use of proceeds from the private placement, effects of the private placement on the trading price of our securities, implied or perceived benefits resulting from the receipt of funds from the private placement, our ability to comply with the covenants, representations and warranties contained in the purchase agreement with the investor in the private placement, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:

[email protected]

Investor Relations:

Brian M. Prenoveau, CFA

MZ Group – MZ North America

[email protected]

+561 489 5315

American Rebel Beer KS Retail Locations
Name		Address		Name		Address
7 Eleven #36691		34 N 130TH TERR, Bonner Springs		Kc Liquor		13020 Kansas Avenue, Bonner Springs
8th Street Liquor		235 W 8th Street, Hays		Kc Mart		946 69 Highway, Fort Scott
Abc Discount Liquor		7320 W Central, Wichita		Kc Wine & Spirits		8949 W Metcalf Avenue, Overland Park
Abc Discount Wine & Liquor		2221 N Woodlawn, Wichita		Kraus Liquor		219 E Chicago Avenue, Colwich
Abc Discount Wine & Spirits		8550 W 21st Street North, Wichita		Liberal Liquor Store		1400 N Western Avenue, Liberal
Atwood Liquor		404 Grant Street, Atwood		Liquor Locker		2716 W 12th Avenue, Emporia
Auburn Spirits		13303 W Maple, Wichita		Liquor Station		405 E Wichita Avenue, Russell
Bargain Liquor & Beer		11500 Parallel Parkway, Kansas City		Liquor Store		507 S Commercial, Emporia
Barrel House Liquor		230 NW Lyman Road, Topeka		M&W Retail Liquor		701 11th Street, Coffeyville
Beverage Cellar		128 S First Street, Osborne		Maggies Adult Beverage		2510 W Douglas, Wichita
Blackjacks Liquor		307 S 2nd Avenue, Dodge City		Meade Thriftway		922 W CARTHAGE, Meade
Blacks Liquor		1014 Central Avenue, Kansas City		Meysenburg Liquor		405 N Buckeye, Abilene
Blys Retail Liquor		820 W Main, Neodesha		Moonlight Liquors		265 N Moonlight Road, Gardner
Bob's Retail		1801 Main Street, Winfield		Moore Retail Liquor		3139 Main, Parsons
Bottlenecks Llc		2250 E 40 Highway, Russell		Mr G's Liquor		2203 1/2 Central Avenue, Dodge City
Burgardt Retail Liquor		3027 E Pawnee, Wichita		Nigus Retail Liquor		606 N 1st Street, Hiawatha
Cash Saver		2703 US 50 HWY, Emporia		Noto Wine & Spirits		910 NW 25th Street, Topeka
Cave Divers South Liquor St		2745 Belmont Boulevard, Suite 3, Salina		On The Go Prescott		21356 KS Hwy 239, Prescott
Cecil K's Hometown Market		423 ARIZONA, Holton		Pairott Head Liquor		1812 N Broadway, Pittsburg
Centennial Liquor		2401 S Rouse Street, Pittsburg		Pittsburg Truck Stop		10867 NE HWY 69, Pittsburg
Cheers Liquor		1414 W 6th Street, Lawrence		Plaza Of The Flint Hills		32691 Highway 99, Alma
Coleman Liquor		15161 W 119th Street, Olathe		Porter Ranch Beef & Liquor		1005 N State Street, Norton
Corner Liquor		237 W 5th, Concordia		Price Chopper #6		7600 STATE AVE, Kansas City
Country Mart		1020 MERCHANT ST, Emporia		Price Chopper #12		4950 ROE BLVD, Roeland Park
Crystal Lake Liquor		2437 W 53rd Street North, Wichita		Price Chopper #20		2107 S 4TH ST, Leavenworth
Dick Liquor Store		1509 S Santa Fe, Chanute		Price Chopper #39		12010 SHAWNEE MISSION PKWY, Shawnee
Dj Liquor		3002 N Plum Street, Hutchinson		Prost Wine & Spirits		611 S Fossil Street, Russell
Ebkes Spirits & More		409 W Holme Street, Norton		Quicker Liquor		1110 E 5th Street, Coffeyville
Ej's Liquor Barn		1001 SW Wanamaker Road, Topeka		Quint Liquor		601 E 1st Street, Pratt
Emporia Liquor & Wine		3185 W 50 Highway, Emporia		R & J Discount Liquor		3015 E Douglas, Wichita
Everton Liquor		1625 S Rock Road, Wichita		Ray Rae's Liquor		1505 E Kansas Ave, Garden City
Finke Retail Liquor		510 Kunkle Drive, Ellsworth		Red Dirt Jack's Inc		310 N ILIFF ST, Medicine Lodge
Five Rivers Llc		912 Unity Street, Atchison		Rimann Liquors Of Prairie V		3917 Prairie Lane, Prairie Village
Frontier Beer, Wine & Spiri		331 E Chestnut, Junction City		Rock Retail Liquor Store		1600 NW 3rd Street, Abilene
G W Foods		101 S. 1st St., Iola		Samples - Alcoholic		2300 Lakeview Road, Lawrence
Garden City Liquor		1115 W Campbell, Garden City		Santa Fe Liquor		432 S Kansas, Liberal
Gibbs Retail Liquor		1706 N Buckeye Ave, Abilene		Santa Fe Liquormart		444 SW Trail Street, Larned
Gillham Retail Liquor		1713 W 8th Street, Coffeyville		Schulte Food Mart		11012 SOUTHWEST BLVD, Wichita
Goebel Liquor		352 S West, Ste 400-600, Wichita		Seneca Street Liquor		403 N Seneca, Wichita
Gw Foods #741		216 N LIBERTY ST, Cherryvale		Snak Atak Travel Plaza-Holt		20330 US-75, Holton
Halletts Liquor		407 W Railroad Street, Independence		Sports Zone Liquor		816 4th Street, Oswego
Heart Of America Food		633 N 130th St, Bonner Springs		Starlight Liquor Store		630 N Kansas Avenue, Liberal
Hejny Retail Liquor		821 Main, Great Bend		Tilton's Oakland Market		1905 NE SEWARD AVE, Topeka
Hen House #24		11721 ROE AVE, Leawood		Twisted H Liquor		109 W 5th Street, Hugoton
Hillside Liquor		1200 E Crawford Street, Salina		Twisted L Liquor		715 S Frances Street, Saint Francis
Hilltop Liquor Store		1800 Central Avenue, Dodge City		Valley Liquor		213 S Meridian, Valley Center
Hole In The Wall Liquor		124 E Wall Street, Fort Scott		Vorshay's Cocktail Lounge		417 E Douglas Avenue, Wichita
Horton Thriftway		240 E 15th Street, Horton		Wehner's Thriftway		551 E US HWY 24 TFWY, Rossville
Jacks Discount Liquor		3931 N Ridge Road #100, Wichita		Wine Cellar		7030 W 199th Street, Stilwell
Jacks Wine And Spirits		3560 N Maize Road, Wichita		Won's Liquors		937 SE 21st Street, Topeka
Johnson Retail Liquor		1204 W Main Street, Lyons		Z Liquor Mart		2010 1/2 10th Street, Great Bend
K S 4 Llc Snak Atak #5		1101 E 4TH ST, Pittsburg		Z's Liquor		1906 Main St., Great Bend