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    AppLovin Announces Fourth Quarter and Full Year 2024 Financial Results

    2/12/25 4:05:00 PM ET
    $APP
    Computer Software: Programming Data Processing
    Technology
    Get the next $APP alert in real time by email

    AppLovin Corporation (NASDAQ:APP) ("AppLovin"), a leading marketing platform, today announced financial results for the quarter and full year ended December 31, 2024 and posted a letter to its shareholders and a financial update on its Investor Relations website located at https://investors.applovin.com.

    Fourth Quarter and Full Year 2024 Financial Highlights:

     

    Quarter Ended

     

    Year Ended

     

    (In thousands, except percentages)

    December 31,

     

    December 31,

     

     

    2024

    2023

    % Change

    2024

    2023

    % Change

    Advertising Revenue1

    $

    999,487

    $

    576,489

    73

    %

    $

    3,224,058

    $

    1,841,762

    75

    %

    Apps Revenue

     

    373,292

     

    376,772

    (1

    )%

     

    1,485,190

     

    1,441,325

    3

    %

    Total Revenue

     

    1,372,779

     

    953,261

    44

    %

     

    4,709,248

     

    3,283,087

    43

    %

    Advertising Adjusted EBITDA

     

    776,699

     

    420,008

    85

    %

     

    2,442,597

     

    1,275,705

    91

    %

    Apps Adjusted EBITDA

     

    71,325

     

    56,147

    27

    %

     

    277,008

     

    226,953

    22

    %

    Adjusted EBITDA

    $

    848,024

    $

    476,155

    78

    %

    $

    2,719,605

    $

    1,502,658

    81

    %

    Net Income

    $

    599,204

    $

    172,233

    248

    %

    $

    1,579,776

    $

    356,711

    343

    %

    Additional Financial Highlights:

    • Net cash from operating activities was $701 million and $2.1 billion, and Free Cash Flow was $695 million and $2.1 billion for the fourth quarter and full year 2024, respectively.
    • During the fourth quarter and full year 2024, we retired and withheld 1.6 million and 25.7 million of our Class A common stock, for a total cost of $0.5 billion and $2.1 billion, respectively2. At the end of 4Q 2024, we had 340 million shares of our Class A and Class B common stock outstanding.

    First Quarter 2025 Financial Guidance Summary3

    (In millions, except percentages)

    1Q25

     

    Low

    High

    Advertising Revenue

    $

    1,030

     

    $

    1,050

     

    Apps Revenue

     

    325

     

     

    335

     

    Total Revenue

     

    1,355

     

     

    1,385

     

    Advertising Adjusted EBITDA

     

    805

     

     

    825

     

    Apps Adjusted EBITDA

     

    50

     

     

    60

     

    Total Adjusted EBITDA

    $

    855

     

    $

    885

     

    Total Adjusted EBITDA Margin

     

    63

    %

     

    64

    %

    Webcast and Conference Calls

    AppLovin will host a webinar today at 2:00 PM PT / 5:00 PM ET, during which management will discuss the Company's fourth quarter and full year 2024 results and provide commentary on its business performance. A question-and-answer session will follow the prepared remarks.

    The webinar may be accessed on the Company's investor relations website or via webinar registration. A replay of the webinar will also be available under the Events & Presentations section of our Investor Relations website.

    About AppLovin

    AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

    Forward Looking Statements

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as "may," "will," "should," "expect," "plan," "anticipate," "going to," "could," "intend," "target," "project," "contemplate," "believe," "estimate," "predict," "potential," or "continue," or the negative of these words or other similar terms or expressions that concern our expectations, strategy, priorities, plans, or intentions. Forward-looking statements in this press release include our expected financial results and guidance, and growth prospects. Our expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties, including changes in our plans or assumptions, which could cause actual results to differ materially from those projected. These risks include our inability to forecast our business effectively, the macroeconomic environment, fluctuations in our results of operations, our ability to execute on our operational and financial priorities, our ability to scale our Advertising to support new users, the competitive advertising and mobile app ecosystems, and our inability to adapt to emerging technologies and business models. The forward-looking statements contained in this letter are also subject to other risks and uncertainties, including those more fully described in our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2024. Additional information will also be set forth in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The forward-looking statements in this letter are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law.

    Non-GAAP Financial Metrics

    To supplement our financial information presented in accordance with generally accepted accounting principles in the United States ("GAAP"), this shareholder letter includes certain financial measures that are not prepared in accordance with GAAP, including Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow. A reconciliation of each such non-GAAP financial measure to the most directly comparable GAAP measure can be found below.

    We define Adjusted EBITDA for a particular period as net income (loss) before interest expense and loss on settlement of debt, other income, net (excluding certain recurring items), provision for (benefit from) income taxes, amortization, depreciation and write-offs and as further adjusted for non-operating foreign exchange (gains) losses, stock-based compensation expense, acquisition-related expense, restructuring costs, loss on disposal of long-lived assets, as well as certain other items that we believe are not reflective of our core operating performance. We define Adjusted EBITDA margin as Adjusted EBITDA divided by revenue for the same period.

    We define Free Cash Flow as net cash provided by operating activities less purchases of property and equipment and principal payments on finance leases. We subtract both purchases of property and equipment and payment of finance leases in our calculation of Free Cash Flow because we believe these items represent our ongoing requirements for property and equipment to support our business, regardless of whether we utilize a finance lease to obtain such property or equipment.

    We believe that the presentation of these non-GAAP financial measures provides useful information to investors regarding our results of operations and operating performance, as they are similar to measures reported by our public competitors and are regularly used by securities analysts, institutional investors, and other interested parties in analyzing operating performance and prospects.

    Adjusted EBITDA and Adjusted EBITDA margin are key measures we use to assess our financial performance and are also used for internal planning and forecasting purposes. We believe Adjusted EBITDA and Adjusted EBITDA margin are helpful to investors, analysts, and other interested parties because they can assist in providing a more consistent and comparable overview of our operations across our historical financial periods. We use Adjusted EBITDA and Adjusted EBITDA margin in conjunction with GAAP measures as part of our overall assessment of our performance, including the preparation of our annual operating budget and quarterly forecasts, to evaluate the effectiveness of our business strategies, and to communicate with our board of directors concerning our financial performance. We use Free Cash Flow in addition to GAAP measures to help manage our business and prepare budgets and annual planning, and we believe Free Cash Flow provides useful supplemental information to help investors understand underlying trends in our business and our liquidity.

    These measures have certain limitations in that they do not include the impact of certain expenses that are reflected in our consolidated statement of operations that are necessary to run our business. Our definitions may differ from the definitions used by other companies and therefore comparability may be limited. In addition, other companies may not publish these or similar metrics. Thus, our non-GAAP financial measures should be considered in addition to, not as substitutes for, or in isolation from, measures prepared in accordance with GAAP.

    AppLovin Corporation

    Consolidated Balance Sheets

    (In thousands, except share and per share data)

    (unaudited)

     

     

    December 31,

    2024

    December 31,

    2023

    Assets

     

     

    Current assets:

     

     

    Cash and cash equivalents

    $

    741,411

     

    $

    502,152

     

    Accounts receivable, net

     

    1,414,246

     

     

    953,810

     

    Prepaid expenses and other current assets

     

    156,533

     

     

    160,201

     

    Total current assets

     

    2,312,190

     

     

    1,616,163

     

    Property and equipment, net

     

    160,530

     

     

    173,331

     

    Operating lease right-of-use assets

     

    38,069

     

     

    48,210

     

    Goodwill

     

    1,803,426

     

     

    1,842,850

     

    Intangible assets, net

     

    896,677

     

     

    1,292,635

     

    Other assets

     

    658,367

     

     

    385,998

     

    Total assets

    $

    5,869,259

     

    $

    5,359,187

     

    Liabilities and Stockholders' Equity

     

     

    Current liabilities:

     

     

    Accounts payable

    $

    563,427

     

    $

    371,702

     

    Accrued and other current liabilities

     

    409,392

     

     

    265,256

     

    Short-term debt

     

    —

     

     

    215,000

     

    Deferred revenue

     

    69,839

     

     

    78,559

     

    Operating lease liabilities, current

     

    14,814

     

     

    13,605

     

    Total current liabilities

     

    1,057,472

     

     

    944,122

     

    Long-term debt

     

    3,508,983

     

     

    2,905,906

     

    Operating lease liabilities, non-current

     

    32,608

     

     

    42,905

     

    Other non-current liabilities

     

    180,378

     

     

    209,925

     

    Total liabilities

     

    4,779,441

     

     

    4,102,858

     

    Stockholders' equity:

     

     

    Preferred stock, $0.00003 par value—100,000,000 shares authorized, no shares issued and outstanding as of December 31, 2024 and 2023

     

    —

     

     

    —

     

    Class A, Class B, and Class C Common stock, $0.00003 par value—1,850,000,000 (Class A 1,500,000,000, Class B 200,000,000, Class C 150,000,000) shares authorized, 340,041,739 (Class A 309,353,198, Class B 30,688,541, Class C nil) and 339,886,712 (Class A 268,774,090, Class B 71,112,622, Class C nil) shares issued and outstanding as of December 31, 2024 and 2023, respectively

     

    11

     

     

    11

     

    Additional paid-in capital

     

    593,699

     

     

    2,134,581

     

    Accumulated other comprehensive loss

     

    (103,096

    )

     

    (65,274

    )

    Retained earnings (Accumulated deficit)

     

    599,204

     

     

    (812,989

    )

    Total stockholders' equity

     

    1,089,818

     

     

    1,256,329

     

    Total liabilities and stockholders' equity

    $

    5,869,259

     

    $

    5,359,187

     

     

    AppLovin Corporation

    Consolidated Statements of Operations

    (in thousands, except per share data)

    (unaudited)

     

     

    Quarter Ended December 31,

    Year Ended December 31,

     

    2024

    2023

    2024

    2023

    Revenue

    $

    1,372,779

     

    $

    953,261

     

    $

    4,709,248

     

    $

    3,283,087

     

    Costs and expenses:

     

     

     

     

    Cost of revenue

     

    320,452

     

     

    273,607

     

     

    1,166,806

     

     

    1,059,191

     

    Sales and marketing

     

    214,662

     

     

    222,963

     

     

    849,209

     

     

    830,718

     

    Research and development

     

    169,480

     

     

    150,823

     

     

    638,689

     

     

    592,386

     

    General and administrative

     

    60,205

     

     

    36,354

     

     

    181,085

     

     

    152,585

     

    Total costs and expenses

     

    764,799

     

     

    683,747

     

     

    2,835,789

     

     

    2,634,880

     

    Income from operations

     

    607,980

     

     

    269,514

     

     

    1,873,459

     

     

    648,207

     

    Other income (expense):

     

     

     

     

    Interest expense and loss on settlement of debt

     

    (94,199

    )

     

    (71,584

    )

     

    (318,260

    )

     

    (275,665

    )

    Other income (expense), net

     

    1,343

     

     

    (19,034

    )

     

    20,806

     

     

    8,028

     

    Total other expense, net

     

    (92,856

    )

     

    (90,618

    )

     

    (297,454

    )

     

    (267,637

    )

    Income before income taxes

     

    515,124

     

     

    178,896

     

     

    1,576,005

     

     

    380,570

     

    Provision for (benefit from) income taxes

     

    (84,080

    )

     

    6,663

     

     

    (3,771

    )

     

    23,859

     

    Net income

     

    599,204

     

     

    172,233

     

     

    1,579,776

     

     

    356,711

     

    Net income attributable to AppLovin

    $

    599,204

     

    $

    172,233

     

    $

    1,579,776

     

    $

    356,711

     

    Less: Net income attributable to participating securities

     

    150

     

     

    714

     

     

    2,717

     

     

    1,769

     

    Net income attributable to common stock—Basic

    $

    599,054

     

    $

    171,519

     

    $

    1,577,059

     

    $

    354,942

     

    Net income attributable to common stock—Diluted

    $

    599,057

     

    $

    171,540

     

    $

    1,577,144

     

    $

    354,993

     

    Net income per share attributable to Class A and Class B common stockholders:

     

     

     

     

    Basic

    $

    1.77

     

    $

    0.51

     

    $

    4.68

     

    $

    1.01

     

    Diluted

    $

    1.73

     

    $

    0.49

     

    $

    4.53

     

    $

    0.98

     

    Weighted average common shares used to compute net income per share attributable to Class A and Class B common stockholders:

     

     

     

     

    Basic

     

    339,168,374

     

     

    337,136,956

     

     

    336,921,483

     

     

    351,952,187

     

    Diluted

     

    346,423,848

     

     

    347,492,545

     

     

    347,807,555

     

     

    362,589,246

     

     

    AppLovin Corporation

    Consolidated Statements of Cash Flows

    (in thousands)

    (unaudited)

     

     

    Year Ended December 31,

     

    2024

    2023

    Operating Activities

     

     

    Net income

    $

    1,579,776

     

    $

    356,711

     

    Adjustments to reconcile net income to operating activities:

     

     

    Amortization, depreciation and write-offs

     

    448,680

     

     

    489,008

     

    Stock-based compensation, excluding cash-settled awards

     

    369,367

     

     

    363,107

     

    Impairment of investments

     

    —

     

     

    27,953

     

    Loss on settlement of debt

     

    28,375

     

     

    4,337

     

    Change in operating right-of-use assets

     

    12,689

     

     

    17,842

     

    Amortization of debt issuance costs and discount

     

    5,460

     

     

    9,363

     

    Loss on disposal of long-lived assets

     

    1,646

     

     

    —

     

    Other

     

    2,557

     

     

    1,863

     

    Changes in operating assets and liabilities

     

     

    Accounts receivable

     

    (467,028

    )

     

    (261,279

    )

    Prepaid expenses and other current assets

     

    4,056

     

     

    (12,280

    )

    Other assets

     

    (189,387

    )

     

    (121,688

    )

    Accounts payable

     

    189,585

     

     

    98,574

     

    Operating lease liabilities

     

    (14,106

    )

     

    (18,612

    )

    Accrued and other liabilities

     

    133,974

     

     

    92,754

     

    Deferred revenue

     

    (6,633

    )

     

    13,857

     

    Net cash provided by operating activities

     

    2,099,011

     

     

    1,061,510

     

    Investing Activities

     

     

    Purchase of non-marketable equity securities

     

    (76,983

    )

     

    (17,934

    )

    Acquisitions of businesses and intangible assets

     

    (25,553

    )

     

    (63,899

    )

    Purchase of property and equipment

     

    (4,776

    )

     

    (4,246

    )

    Proceeds from sale of assets and other

     

    558

     

     

    8,250

     

    Net cash used in investing activities

     

    (106,754

    )

     

    (77,829

    )

    Financing Activities

     

     

    Principal repayments of debt

     

    (4,225,223

    )

     

    (497,994

    )

    Payments of withholding taxes related to net share settlement

     

    (1,143,525

    )

     

    (246,435

    )

    Repurchases of common stock

     

    (981,297

    )

     

    (1,153,593

    )

    Payments of deferred acquisition costs

     

    —

     

     

    (33,903

    )

    Payments of licensed asset obligation

     

    —

     

     

    (27,110

    )

    Payments of debt issuance cost

     

    (35,563

    )

     

    (4,655

    )

    Principal payments of finance leases

     

    (20,875

    )

     

    (20,170

    )

    Proceeds from issuance of debt

     

    4,614,841

     

     

    395,281

     

    Proceeds from issuance of common stock upon exercise of stock options and purchase of ESPP shares

     

    41,798

     

     

    25,788

     

    Net cash used in financing activities

     

    (1,749,844

    )

     

    (1,562,791

    )

    Effect of foreign exchange rate on cash and cash equivalents

     

    (3,154

    )

     

    778

     

    Net (decrease) increase in cash and cash equivalents

     

    239,259

     

     

    (578,332

    )

    Cash and cash equivalents at beginning of the period

     

    502,152

     

     

    1,080,484

     

    Cash and cash equivalents at end of the period

    $

    741,411

     

    $

    502,152

     

     

    AppLovin Corporation

    Reconciliation of Net Cash Provided By Operating Activities to Free Cash Flow

    (in thousands)

     

    The following table provides a reconciliation of net cash provided by operating activities to Free Cash Flow for the periods presented:

     

     

    Quarter Ended

    Year Ended December 31,

     

    4Q24

    4Q23

    2024

    2023

    Net cash provided by operating activities

     

    701,003

     

     

    343,988

     

     

    2,099,011

     

     

    1,061,510

     

    Less:

     

     

     

     

    Purchase of property and equipment

     

    (490

    )

     

    (244

    )

     

    (4,776

    )

     

    (4,246

    )

    Principal payments on finance leases

     

    (5,351

    )

     

    (3,979

    )

     

    (20,875

    )

     

    (20,170

    )

    Free Cash Flow

    $

    695,162

     

    $

    339,765

     

    $

    2,073,360

     

    $

    1,037,094

     

    Net cash used in investing activities

    $

    (367

    )

    $

    (6,804

    )

    $

    (106,754

    )

    $

    (77,829

    )

    Net cash used in financing activities

    $

    (523,157

    )

    $

    (170,524

    )

    $

    (1,749,844

    )

    $

    (1,562,791

    )

     

    AppLovin Corporation

    Reconciliation of Net Income to Adjusted EBITDA

    (in thousands, except percentages)

     

    The following table provides our Adjusted EBITDA and Adjusted EBITDA Margin and a reconciliation of Net Income to Adjusted EBITDA for the periods presented:

     

     

    Quarter Ended

    Year Ended December 31,

     

    4Q24

    4Q23

    2024

    2023

    Revenue

    $

    1,372,779

     

    $

    953,261

     

    $

    4,709,248

     

    $

    3,283,087

     

    Net income

    $

    599,204

     

    $

    172,233

     

    $

    1,579,776

     

    $

    356,711

     

    Net Margin

     

    44

    %

     

    18

    %

     

    34

    %

     

    11

    %

    Interest expense and loss on settlement of debt

     

    94,199

     

     

    71,584

     

     

    318,260

     

     

    275,665

     

    Other income (expense), net

     

    (8,302

    )

     

    18,528

     

     

    (25,440

    )

     

    (7,831

    )

    Provision for (benefit from) income taxes

     

    (84,080

    )

     

    6,663

     

     

    (3,771

    )

     

    23,859

     

    Amortization, depreciation and write-offs

     

    127,837

     

     

    119,111

     

     

    448,680

     

     

    489,008

     

    Loss on disposal of long-lived assets

     

    —

     

     

    —

     

     

    1,646

     

     

    —

     

    Non-operating foreign exchange loss (gain)

     

    1,450

     

     

    (65

    )

     

    291

     

     

    (1,224

    )

    Stock-based compensation

     

    100,921

     

     

    88,049

     

     

    376,455

     

     

    363,107

     

    Acquisition-related expense

     

    5

     

     

    52

     

     

    885

     

     

    1,047

     

    Restructuring costs

     

    16,790

     

     

    —

     

     

    22,823

     

     

    2,316

     

    Total adjustments

     

    248,820

     

     

    303,922

     

     

    1,139,829

     

     

    1,145,947

     

    Adjusted EBITDA

    $

    848,024

     

    $

    476,155

     

    $

    2,719,605

     

    $

    1,502,658

     

    Adjusted EBITDA Margin

     

    62

    %

     

    50

    %

     

    58

    %

     

    46

    %

     

    AppLovin Corporation

    Reconciliation of Segment Adjusted EBITDA to Income Before Taxes

    (in thousands, except percentages)

     

    The following table provides selected financial data for our reportable segments for the periods indicated:

     

     

    Quarter Ended

    Year Ended December 31,

     

    4Q24

    4Q23

    2024

    2023

    Revenue:

     

     

     

     

    Advertising

    $

    999,487

     

    $

    576,489

     

    $

    3,224,058

     

    $

    1,841,762

     

    Apps

     

    373,292

     

     

    376,772

     

     

    1,485,190

     

     

    1,441,325

     

    Total Revenue

    $

    1,372,779

     

    $

    953,261

     

    $

    4,709,248

     

    $

    3,283,087

     

     

     

     

     

     

    Segment Adjusted EBITDA:

     

     

     

     

    Advertising

    $

    776,699

     

    $

    420,008

     

    $

    2,442,597

     

    $

    1,275,705

     

    Apps

     

    71,325

     

     

    56,147

     

     

    277,008

     

     

    226,953

     

    Total Segment Adjusted EBITDA

    $

    848,024

     

    $

    476,155

     

    $

    2,719,605

     

    $

    1,502,658

     

     

     

     

     

     

    Interest expense and loss on settlement of debt

     

    (94,199

    )

     

    (71,584

    )

     

    (318,260

    )

     

    (275,665

    )

    Other income (expense), net

     

    8,302

     

     

    (18,528

    )

     

    25,440

     

     

    7,831

     

    Amortization, depreciation and write-offs

     

    (127,837

    )

     

    (119,111

    )

     

    (448,680

    )

     

    (489,008

    )

    Loss on disposal of long-lived assets

     

    —

     

     

    —

     

     

    (1,646

    )

     

    —

     

    Non-operating foreign exchange gain (loss)

     

    (1,450

    )

     

    65

     

     

    (291

    )

     

    1,224

     

    Stock-based compensation

     

    (100,921

    )

     

    (88,049

    )

     

    (376,455

    )

     

    (363,107

    )

    Acquisition-related expense

     

    (5

    )

     

    (52

    )

     

    (885

    )

     

    (1,047

    )

    Restructuring costs

     

    (16,790

    )

     

    —

     

     

    (22,823

    )

     

    (2,316

    )

    Income before income taxes

    $

    515,124

     

    $

    178,896

     

    $

    1,576,005

     

    $

    380,570

     

     

     

     

     

     

    Segment Adjusted EBITDA Margin:

     

     

     

     

    Advertising

     

    78

    %

     

    73

    %

     

    76

    %

     

    69

    %

    Apps

     

    19

    %

     

    15

    %

     

    19

    %

     

    16

    %

    _____________________________________________

    1
    Our core advertising business now represents substantially all of the revenue in this segment and our future focus for the company. As a result, we have renamed our "Software Platform" segment to "Advertising" to better align with the nature of this business.

    2Includes repurchased shares as well as withholdings upon net share settlement of vested equity awards. Total cost includes repurchase costs, including commissions and fees, as well as cash paid in connection with tax withholding and remittance obligations upon net share settlement

    3 We have not provided the forward-looking GAAP equivalents for forward-looking non-GAAP metrics, specifically Adjusted EBITDA and Adjusted EBITDA margin, or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense. Accordingly, a reconciliation of these non-GAAP guidance metrics to their corresponding GAAP equivalents is not available without unreasonable effort. However, it is important to note that material changes to reconciling items could have a significant effect on future GAAP results. We have provided historical reconciliations of GAAP to non-GAAP metrics in tables at the end of this letter.

    Source: AppLovin Corp.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20250212003292/en/

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